New Generation Brand Identity
A complete profile of New Generation's visual system — colors, typography, components, and personality — extracted from https://www.new-gen.ai/. Built for designers, agents, and AI tools.
Primary
#000000
Accent
#000000
Body Font
riformaLL
Heading
riformaLL
Color Palette
Brand palette extracted from https://www.new-gen.ai/.
Typography
Each font links to its Google Fonts page where available.
primary
riformaLL
heading
riformaLL
riformaLL
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using New Generation's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: tech-savvy professionals
New Generation Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is New Generation's primary brand color?
New Generation's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.
What font does New Generation use?
New Generation uses riformaLL as the primary typeface across body and headings.
Does New Generation use a light or dark theme?
New Generation's primary site uses a light color scheme, with a background of #FFFDF6.
Where can I find New Generation's logo?
New Generation's logo is available directly on their site (https://www.new-gen.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.new-gen.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by New Generation.
Methodology
Brand data on this page was extracted from https://www.new-gen.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by New Generation.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "riformaLL",
"role": "body"
},
{
"family": "riformaMono",
"role": "monospace"
}
],
"colors": {
"primary": "#000000",
"accent": "#000000",
"background": "#FFFDF6",
"textPrimary": "#181515",
"link": "#000000"
},
"typography": {
"fontFamilies": {
"primary": "riformaLL",
"heading": "riformaLL"
},
"fontStacks": {
"heading": [
"riformaLL"
],
"body": [
"riformaLL"
],
"paragraph": [
"riformaLL"
]
},
"fontSizes": {
"h1": "56px",
"h2": "30px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#181515",
"textColor": "#FFFEFA",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://www.new-gen.ai/favicon.ico",
"ogImage": "https://cdn.sanity.io/images/s3tl55j1/production/b06e81f790649eb0ca092e2e142ffa296bab8bdc-1200x630.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is a medium-sized, visible wordmark in the header linking to the homepage, which aligns with the brand 'New Generation'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Request demo",
"reasoning": "Button #0 with text 'Request demo' is likely the primary CTA due to its action-oriented text and prominence in the context of a tech website, where requesting a demo is a common primary action."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
},
"confidence": 0.8
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.8,
"colors": 0.9,
"overall": 0.8500000000000001
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is a medium-sized, visible wordmark in the header linking to the homepage, which aligns with the brand 'New Generation'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}