New Incentives Brand Identity
A complete profile of New Incentives's visual system — colors, typography, components, and personality — extracted from http://www.newincentives.org. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://www.newincentives.org.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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UI Components
Live previews rendered using New Incentives's actual button styles.
Brand Personality
New Incentives Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
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Frequently Asked Questions
What is New Incentives's primary brand color?
New Incentives's primary brand color is #1A3957. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does New Incentives use?
New Incentives uses #0BA58D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does New Incentives use?
New Incentives uses Montserrat for body text and Uniform condensed for headings. Fonts were detected on http://www.newincentives.org as part of their live design system.
Does New Incentives use a light or dark theme?
New Incentives's primary site uses a light color scheme, with a background of #FFFDFB.
Where can I find New Incentives's logo?
New Incentives's logo is available directly on their site (http://www.newincentives.org). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.newincentives.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by New Incentives.
Methodology
Brand data on this page was extracted from http://www.newincentives.org on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by New Incentives.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Montserrat",
"role": "body"
},
{
"family": "Uniform condensed",
"role": "heading"
}
],
"colors": {
"primary": "#1A3957",
"secondary": "#F6AE2D",
"accent": "#0BA58D",
"background": "#FFFDFB",
"textPrimary": "#0BA58D",
"link": "#0BA58D"
},
"typography": {
"fontFamilies": {
"primary": "Montserrat",
"heading": "Uniform condensed"
},
"fontStacks": {
"heading": [
"Montserrat",
"sans-serif"
],
"body": [
"Montserrat",
"sans-serif"
],
"paragraph": [
"Montserrat",
"sans-serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "64px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "20px"
},
"components": {
"input": {
"background": "#99D3C4",
"textColor": "#FFFDFB",
"borderColor": null,
"borderRadius": "20px",
"borderRadiusCorners": {
"topLeft": "20px",
"topRight": "20px",
"bottomRight": "20px",
"bottomLeft": "20px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#0BA58D",
"textColor": "#FFFDFB",
"borderRadius": "40px",
"borderRadiusCorners": {
"topLeft": "40px",
"topRight": "40px",
"bottomRight": "40px",
"bottomLeft": "40px"
},
"shadow": "rgba(0, 0, 0, 0.2) 0px 2px 5px 0px"
},
"buttonSecondary": {
"background": "#F6AE2D",
"textColor": "#FFFDFB",
"borderRadius": "40px",
"borderRadiusCorners": {
"topLeft": "40px",
"topRight": "40px",
"bottomRight": "40px",
"bottomLeft": "40px"
},
"shadow": "rgba(0, 0, 0, 0.2) 0px 2px 5px 0px"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/5f7c51bf9fac9b5ed62aa37b/5f7c51bf9fac9b85c42aa3df_Group%20344%20(1).svg",
"favicon": "https://cdn.prod.website-files.com/5f7c51bf9fac9b5ed62aa37b/5f7c51bf9fac9b9ddc2aa416_Fava32.png",
"ogImage": "https://cdn.prod.website-files.com/5f7c51bf9fac9b5ed62aa37b/6610007aab3a489025f6148a_Social%20Sharing%20(3).png"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 3,
"text": "Learn More",
"reasoning": "Button #3 has a vibrant green background (#0BA58D), which is a strong indicator of a primary CTA. The text 'Learn More' is action-oriented, making it suitable as a primary button."
},
"secondary": {
"index": 1,
"text": "Our Work",
"reasoning": "Button #1 has a vibrant orange background (#F6AE2D), which is distinct from the primary button's color. The text 'Our Work' suggests a secondary action, making it appropriate as a secondary button."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "donors and healthcare professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}