New Story Brand Identity
A complete profile of New Story's visual system — colors, typography, components, and personality — extracted from http://newstoryhomes.org. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://newstoryhomes.org.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using New Story's actual button styles.
Brand Personality
New Story Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is New Story's primary brand color?
New Story's primary brand color is #4D595C. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does New Story use?
New Story uses #00BAE0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does New Story use?
New Story uses Barlow for body text and Mint Grotesk Display for headings. Fonts were detected on http://newstoryhomes.org as part of their live design system.
Does New Story use a light or dark theme?
New Story's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find New Story's logo?
New Story's logo is available directly on their site (http://newstoryhomes.org). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://newstoryhomes.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by New Story.
Methodology
Brand data on this page was extracted from http://newstoryhomes.org on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by New Story.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Mint Grotesk Display",
"role": "display"
},
{
"family": "Barlow",
"role": "body"
}
],
"colors": {
"primary": "#4D595C",
"secondary": "#3898EC",
"accent": "#00BAE0",
"background": "#FFFFFF",
"textPrimary": "#333333",
"link": "#00BAE0"
},
"typography": {
"fontFamilies": {
"primary": "Barlow",
"heading": "Mint Grotesk Display"
},
"fontStacks": {
"heading": [
"Mint Grotesk Display",
"sans-serif"
],
"body": [
"Barlow",
"sans-serif"
],
"paragraph": [
"Barlow",
"sans-serif"
]
},
"fontSizes": {
"h1": "108px",
"h2": "31.5px",
"body": "15.75px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": "#FFFFFF",
"borderRadius": "52px",
"borderRadiusCorners": {
"topLeft": "52px",
"topRight": "52px",
"bottomRight": "52px",
"bottomLeft": "52px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#00BAE0",
"textColor": "#333333",
"borderRadius": "200px",
"borderRadiusCorners": {
"topLeft": "200px",
"topRight": "200px",
"bottomRight": "200px",
"bottomLeft": "200px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#333333",
"borderRadius": "200px",
"borderRadiusCorners": {
"topLeft": "200px",
"topRight": "200px",
"bottomRight": "200px",
"bottomLeft": "200px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/6553cf69648c427a4cd53fe8_logo_wordmark.svg",
"favicon": "https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/6553cf69648c427a4cd54002_favicon.png",
"ogImage": "https://cdn.prod.website-files.com/6553cf69648c427a4cd53fb3/68482a372769a759bd48e54f_New%20Story%20Open%20Graph.jpg",
"logoHref": "/?r=0",
"logoAlt": "New Story"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'New Story'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Work With Us",
"reasoning": "Button #2 ('Work With Us') has a vibrant blue background (#00BAE0), which is the accent color and stands out as the primary call-to-action."
},
"secondary": {
"index": 1,
"text": "Sign up",
"reasoning": "Button #1 ('Sign up') has a white background, providing a clear contrast to the primary button's vibrant color, making it a suitable secondary option."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "families seeking home ownership"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'New Story'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}