NewsBlur Brand Identity
A complete profile of NewsBlur's visual system — colors, typography, components, and personality — extracted from https://www.newsblur.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.newsblur.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using NewsBlur's actual button styles.
Brand Personality
NewsBlur Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is NewsBlur's primary brand color?
NewsBlur's primary brand color is #C4A870. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does NewsBlur use?
NewsBlur uses #D9A621 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does NewsBlur use?
NewsBlur uses Whitney SSm for body text and Gotham Narrow for headings. Fonts were detected on https://www.newsblur.com as part of their live design system.
Does NewsBlur use a light or dark theme?
NewsBlur's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find NewsBlur's logo?
NewsBlur's logo is available directly on their site (https://www.newsblur.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.newsblur.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by NewsBlur.
Methodology
Brand data on this page was extracted from https://www.newsblur.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by NewsBlur.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Whitney SSm",
"role": "body"
},
{
"family": "Lucida Grande",
"role": "body"
},
{
"family": "Verdana",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
},
{
"family": "Gotham Narrow",
"role": "heading"
}
],
"colors": {
"primary": "#C4A870",
"secondary": "#5C89C9",
"accent": "#D9A621",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#EDE5D4"
},
"typography": {
"fontFamilies": {
"primary": "Whitney SSm",
"heading": "Gotham Narrow"
},
"fontStacks": {
"heading": [
"Whitney SSm",
"Lucida Grande",
"Verdana",
"Helvetica Neue",
"Helvetica",
"sans-serif"
],
"body": [
"Whitney SSm",
"Lucida Grande",
"Verdana",
"Helvetica Neue",
"Helvetica",
"sans-serif"
],
"paragraph": [
"Chronicle Display A",
"Chronicle Display B",
"Georgia",
"serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "42px",
"body": "21px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"input": {
"background": "#E7DCC6",
"textColor": "#2D261A",
"borderColor": "#B49B67",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgba(0, 0, 0, 0.06) 0px 1px 2px 0px inset"
},
"buttonPrimary": {
"background": "#D9A621",
"textColor": "#FFFFFF",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#24292E",
"textColor": "#FFFFFF",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://www.newsblur.com/media//img/logo_newsblur_blur.png",
"favicon": "https://www.newsblur.com/media/img/favicon.ico",
"ogImage": "https://www.newsblur.com/media/img/welcome/welcome-mac.png",
"logoHref": "/",
"logoAlt": "NewsBlur"
},
"__llm_logo_reasoning": {
"selectedIndex": 18,
"reasoning": "Selected #18 because it is visible, medium-sized, and links to the homepage with alt text matching the brand 'NewsBlur'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Sign up or Log in",
"reasoning": "Button #0 ('Sign up or Log in') uses a vibrant brand color (#D9A621) and is action-oriented, making it the primary CTA."
},
"secondary": {
"index": 9,
"text": "View on GitHub",
"reasoning": "Button #4 ('View on GitHub') has a distinct dark background color (#24292E) and serves as a secondary action, complementing the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "tech-savvy users looking for personalized news aggregation"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 18,
"selectedLogoReasoning": "Selected #18 because it is visible, medium-sized, and links to the homepage with alt text matching the brand 'NewsBlur'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}