Newton Brand Identity
A complete profile of Newton's visual system — colors, typography, components, and personality — extracted from https://joinnewton.com. Built for designers, agents, and AI tools.
Primary
#13562B
Accent
#13562B
Body Font
Inter
Heading
Concrette XL-TRIAL Medium
Color Palette
Brand palette extracted from https://joinnewton.com.
Typography
Each font links to its Google Fonts page where available.
primary
Inter
heading
Concrette XL-TRIAL Medium
Concrette XL-TRIAL Medium, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2082.192%206.001%20C%2083.854%206.001%2085.322%206.346%2086.54%207.035%20C%2087.734%207.703%2088.717%208.694%2089.374%209.894%20C%2090.048%2011.113%2090.385%2012.512%2090.385%2014.094%20C%2090.385%2015.678%2090.048%2017.081%2089.375%2018.308%20C%2088.72%2019.515%2087.738%2020.512%2086.54%2021.184%20C%2085.322%2021.873%2083.876%2022.219%2082.192%2022.219%20L%2082.192%2022.215%20C%2080.529%2022.215%2079.083%2021.868%2077.862%2021.18%20C%2076.66%2020.515%2075.671%2019.524%2075.01%2018.32%20C%2074.335%2017.102%2074%2015.702%2074%2014.12%20C%2074%2012.538%2074.335%2011.108%2075.01%209.894%20C%2075.67%208.689%2076.659%207.697%2077.862%207.034%20C%2079.087%206.346%2080.53%206%2082.192%206%20Z%20M%2085.01%207.195%20C%2084.131%206.843%2083.151%206.836%2082.267%207.176%20C%2081.345%207.516%2080.489%208.136%2079.694%209.041%20C%2078.899%209.946%2078.234%2011.055%2077.696%2012.375%20L%2077.694%2012.38%20C%2077.164%2013.679%2076.871%2014.92%2076.817%2016.098%20C%2076.762%2017.275%2076.946%2018.304%2077.373%2019.178%20C%2077.774%2020.029%2078.492%2020.689%2079.373%2021.018%20C%2080.283%2021.371%2081.197%2021.372%2082.122%2021.024%20C%2083.048%2020.675%2083.909%2020.047%2084.702%2019.143%20C%2085.497%2018.239%2086.159%2017.138%2086.689%2015.837%20C%2087.219%2014.537%2087.524%2013.268%2087.579%2012.09%20C%2087.634%2010.913%2087.447%209.887%2087.016%209.022%20C%2086.608%208.177%2085.89%207.522%2085.01%207.195%20Z%2522%20fill%3D%2522rgb(19%2C86%2C43)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2096.863%2010.809%20L%2096.868%2010.809%20L%2096.868%2019.479%20C%2096.868%2020.028%2097.025%2020.449%2097.335%2020.742%20C%2097.645%2021.036%2098.22%2021.246%2099.051%2021.365%20L%2099.051%2021.76%20L%2091.51%2021.76%20L%2091.5%2021.755%20L%2091.5%2021.361%20C%2092.354%2021.238%2092.933%2021.031%2093.248%2020.738%20C%2093.558%2020.444%2093.715%2020.023%2093.715%2019.475%20L%2093.715%2010.105%20C%2093.715%209.316%2093.531%208.803%2093.171%208.57%20C%2092.807%208.338%2092.251%208.281%2091.505%208.403%20L%2091.505%208.009%20L%2096.459%206.457%20L%2096.863%206.457%20Z%20M%20102.443%206.001%20C%20104.041%206.001%20105.299%206.474%20106.215%207.417%20C%20107.131%208.359%20107.586%209.623%20107.586%2011.206%20L%20107.586%2019.48%20C%20107.586%2020.028%20107.742%2020.448%20108.052%2020.742%20C%20108.362%2021.036%20108.937%2021.246%20109.768%2021.365%20L%20109.768%2021.76%20L%20102.227%2021.76%20L%20102.227%2021.365%20C%20103.098%2021.242%20103.687%2021.036%20103.988%2020.742%20C%20104.289%2020.448%20104.441%2020.028%20104.441%2019.48%20L%20104.441%2011.354%20C%20104.441%2010.666%20104.306%2010.03%20104.037%209.452%20C%20103.78%208.889%20103.377%208.405%20102.869%208.052%20C%20102.362%207.698%20101.751%207.522%20101.046%207.522%20C%20100.255%207.522%2099.491%207.746%2098.756%208.192%20C%2098.244%208.504%2097.778%208.887%2097.374%209.33%20L%2097.374%208.709%20C%2097.95%208.026%2099.604%206%20102.443%206%20Z%2522%20fill%3D%2522rgb(19%2C86%2C43)%2522%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Newton's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: dental practices
Newton Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Newton's primary brand color?
Newton's primary brand color is #13562B. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Newton use?
Newton uses Inter for body text and Concrette XL-TRIAL Medium for headings. Fonts were detected on https://joinnewton.com as part of their live design system.
Does Newton use a light or dark theme?
Newton's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Newton's logo?
Newton's logo is available directly on their site (https://joinnewton.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://joinnewton.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Newton.
Methodology
Brand data on this page was extracted from https://joinnewton.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Newton.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Geist",
"role": "unknown"
},
{
"family": "Inter",
"role": "body"
},
{
"family": "Concrette XL-TRIAL Medium",
"role": "heading"
}
],
"colors": {
"primary": "#13562B",
"secondary": "#EEE7FE",
"accent": "#13562B",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#143420"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Concrette XL-TRIAL Medium"
},
"fontStacks": {
"heading": [
"Concrette XL-TRIAL Medium",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Geist",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "48px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 12,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#13562B",
"textColor": "#0000EE",
"borderRadius": "37px",
"borderRadiusCorners": {
"topLeft": "37px",
"topRight": "37px",
"bottomRight": "37px",
"bottomLeft": "37px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://framerusercontent.com/images/LIhVcKMQthU8eRyUMtYfT6268.png",
"ogImage": "https://framerusercontent.com/assets/TL6L9XTMR2WJe0lTbwZ4q3PC8Pk.png",
"logoHref": "https://joinnewton.com/"
},
"__llm_logo_reasoning": {
"selectedIndex": 4,
"reasoning": "Selected #4 because it is visible, located in the header, medium-sized, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Book a Demo",
"reasoning": "Button #0 is selected as the primary CTA because it uses the brand's vibrant color (#13562B), which is a strong indicator of a primary action. The text 'Book a Demo' is action-oriented, making it suitable as a primary call-to-action."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color. Therefore, no valid secondary button exists."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "dental practices"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.95,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 4,
"selectedLogoReasoning": "Selected #4 because it is visible, located in the header, medium-sized, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}