Nira Energy Brand Identity
A complete profile of Nira Energy's visual system — colors, typography, components, and personality — extracted from https://www.niraenergy.com/. Built for designers, agents, and AI tools.
Primary
#0000EE
Accent
#F88800
Body Font
DM Sans
Heading
DM Sans
Color Palette
Brand palette extracted from https://www.niraenergy.com/.
Typography
Each font links to its Google Fonts page where available.
primary
DM Sans
heading
DM Sans
DM Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2013%205.077%20C%2012.999%202.274%2015.271%200.001%2018.074%200%20C%2020.877%200.001%2023.149%202.274%2023.148%205.077%20C%2023.149%207.88%2020.877%2010.153%2018.074%2010.154%20C%2015.271%2010.153%2012.999%207.88%2013%205.077%20Z%2522%20fill%3D%2522rgb(247%2C162%2C59)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%200%2017.5%20L%2012.297%2017.5%20L%2012.297%2020.136%20L%200%2020.136%20Z%20M%200%2021.016%20L%2019.322%2021.016%20L%2019.322%2023.652%20L%200.002%2023.652%20L%200%2021.015%20Z%2522%20fill%3D%2522rgb(47%2C176%2C255)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2013.175%2016.514%20C%2013.175%2016.747%2013.083%2016.971%2012.918%2017.135%20C%2012.754%2017.3%2012.53%2017.393%2012.297%2017.393%20L%208.894%2017.393%20C%209.34%2019.102%2010.986%2020.215%2012.739%2019.992%20C%2014.491%2019.769%2015.806%2018.28%2015.81%2016.513%20C%2015.81%2014.573%2014.237%2013%2012.297%2013%20C%2010.357%2013%208.784%2014.573%208.784%2016.513%20L%2011.418%2016.513%20C%2011.399%2016.187%2011.562%2015.877%2011.842%2015.708%20C%2012.121%2015.539%2012.472%2015.539%2012.751%2015.708%20C%2013.031%2015.877%2013.194%2016.187%2013.175%2016.513%20Z%20M%200%2013.879%20L%205.27%2013.879%20L%205.27%2016.516%20L%200%2016.516%20Z%2522%20fill%3D%2522rgb(47%2C176%2C255)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%206.394%2013.073%20C%206.394%2013.307%206.301%2013.53%206.136%2013.695%20C%205.971%2013.86%205.747%2013.953%205.514%2013.952%20L%202.112%2013.952%20C%202.558%2015.661%204.203%2016.773%205.955%2016.55%20C%207.707%2016.327%209.022%2014.838%209.026%2013.072%20C%209.047%2011.803%208.382%2010.621%207.287%209.981%20C%206.191%209.34%204.835%209.34%203.739%209.981%20C%202.644%2010.621%201.979%2011.803%202.001%2013.072%20L%204.636%2013.072%20C%204.617%2012.746%204.78%2012.436%205.06%2012.268%20C%205.339%2012.099%205.69%2012.099%205.969%2012.268%20C%206.249%2012.437%206.412%2012.747%206.393%2013.073%20Z%20M%2020.444%2020.103%20C%2020.443%2020.588%2020.05%2020.981%2019.566%2020.981%20L%2016.164%2020.981%20C%2016.61%2022.69%2018.255%2023.802%2020.007%2023.579%20C%2021.759%2023.357%2023.073%2021.868%2023.078%2020.102%20C%2023.078%2018.162%2021.505%2016.589%2019.565%2016.589%20C%2017.624%2016.589%2016.052%2018.162%2016.052%2020.102%20L%2016.052%2020.103%20L%2018.688%2020.103%20C%2018.672%2019.78%2018.836%2019.474%2019.114%2019.307%20C%2019.392%2019.141%2019.739%2019.141%2020.017%2019.307%20C%2020.295%2019.474%2020.459%2019.78%2020.444%2020.103%20Z%2522%20fill%3D%2522rgb(47%2C176%2C255)%2522%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Nira Energy's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: energy sector professionals
Nira Energy Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Nira Energy's primary brand color?
Nira Energy's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Nira Energy use?
Nira Energy uses #F88800 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Nira Energy use?
Nira Energy uses DM Sans as the primary typeface across body and headings.
Does Nira Energy use a light or dark theme?
Nira Energy's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Nira Energy's logo?
Nira Energy's logo is available directly on their site (https://www.niraenergy.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.niraenergy.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Nira Energy.
Methodology
Brand data on this page was extracted from https://www.niraenergy.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Nira Energy.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "DM Sans",
"role": "body"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#327CA7",
"accent": "#F88800",
"background": "#FFFFFF",
"textPrimary": "#080808",
"link": "#F88800"
},
"typography": {
"fontFamilies": {
"primary": "DM Sans",
"heading": "DM Sans"
},
"fontStacks": {
"heading": [
"DM Sans",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"DM Sans",
"sans-serif"
]
},
"fontSizes": {
"h1": "56px",
"h2": "48px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "16px"
},
"components": {
"buttonPrimary": {
"background": "#F08400",
"textColor": "#FFFFFF",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgba(247, 162, 59, 0.04) 0px 0.602187px 0.602187px -1.25px, rgba(247, 162, 59, 0.04) 0px 2.28853px 2.28853px -2.5px, rgba(247, 162, 59, 0.02) 0px 10px 10px -3.75px, rgba(247, 162, 59, 0.12) 0px 16px 32px 0px"
}
},
"images": {
"logo": 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"favicon": "https://framerusercontent.com/images/oCE4uB81R5nqRrXe9SfCbiTeUc.svg",
"ogImage": "https://framerusercontent.com/images/xclk5eAYrHu4bOAdKfitcN3vZI.png",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 3,
"reasoning": "Selected #3 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Accept",
"reasoning": "Button #1 has a vibrant orange background (#F08400), which is a strong indicator of a primary CTA. The text 'Accept' suggests an action-oriented purpose, making it the primary choice."
},
"secondary": {
"index": 2,
"text": "Learn more",
"reasoning": "Button #2 has a different background color (#FFFFFF) and serves a secondary purpose with the text 'Learn more', which is typical for secondary actions."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "energy sector professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 3,
"selectedLogoReasoning": "Selected #3 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}