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Nucleo Brand Identity

A complete profile of Nucleo's visual system — colors, typography, components, and personality — extracted from https://nucleoresearch.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#0000EE
Accent
#0000EE
Body Font
Be Vietnam Pro
Heading
Feature Deck Web Regular

Color Palette

Brand palette extracted from https://nucleoresearch.com/.

primary
#0000EE
rgb(0, 0, 238)
accent
#0000EE
rgb(0, 0, 238)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#0000EE
rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary
Be Vietnam Pro
Be Vietnam Pro Google Fonts →
heading
Feature Deck Web Regular
Feature Deck Web Regular Google Fonts →
sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Nucleo favicon
Favicon
Nucleo social image
Social Card

UI Components

Live previews rendered using Nucleo's actual button styles.

input
background transparent textColor #FFFFFF borderColor null borderRadius 0px shadow none
buttonPrimary
background #FFFFFF textColor #0000EE borderRadius 99px shadow none
buttonSecondary
background #E6E6E6 textColor #0000EE borderRadius 99px shadow none

Brand Personality

Tone: professional Energy: medium Audience: medical professionals and researchers

Nucleo Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Nucleo's primary brand color?

Nucleo's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Nucleo use?

Nucleo uses Be Vietnam Pro for body text and Feature Deck Web Regular for headings. Fonts were detected on https://nucleoresearch.com/ as part of their live design system.

Does Nucleo use a light or dark theme?

Nucleo's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://nucleoresearch.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Nucleo.

Methodology

Brand data on this page was extracted from https://nucleoresearch.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Nucleo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Be Vietnam Pro",
      "role": "body"
    },
    {
      "family": "Feature Deck Web Regular",
      "role": "heading"
    },
    {
      "family": "Mikro Super Bold Italic",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Be Vietnam Pro",
      "heading": "Feature Deck Web Regular"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Feature Deck Web Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "48px",
      "body": "260px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "99px",
      "borderRadiusCorners": {
        "topLeft": "99px",
        "topRight": "99px",
        "bottomRight": "99px",
        "bottomLeft": "99px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E6E6E6",
      "textColor": "#0000EE",
      "borderRadius": "99px",
      "borderRadiusCorners": {
        "topLeft": "99px",
        "topRight": "99px",
        "bottomRight": "99px",
        "bottomLeft": "99px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/NZ1BFch9GurlWk6v1JzyV8HM7hQ.png",
    "ogImage": "https://framerusercontent.com/images/F19LA3XYKvhBGC0TunVyxGBDaA0.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "The 'Get started' button is likely the primary CTA due to its action-oriented text and prominent placement. It uses a distinct border radius, making it stand out among other buttons."
    },
    "secondary": {
      "index": 2,
      "text": "Discover more",
      "reasoning": "The 'Discover more' button is selected as secondary because it has a different background color (#E6E6E6) and serves as a supportive action to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "medical professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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