Home · Branding · OffDeal

OffDeal Brand Identity

A complete profile of OffDeal's visual system — colors, typography, components, and personality — extracted from https://offdeal.io. Built for designers, agents, and AI tools.

Download JSON
Primary
#000000
Accent
#FFFFFF
Body Font
Aktiv
Heading
AktivGrotesk

Color Palette

Brand palette extracted from https://offdeal.io.

primary
#000000
rgb(0, 0, 0)
accent
#FFFFFF
rgb(255, 255, 255)
background
#FCFBFA
rgb(252, 251, 250)
textPrimary
#000000
rgb(0, 0, 0)
link
#000000
rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

primary
Aktiv
heading
AktivGrotesk
AktivGrotesk Google Fonts →
MartinaPlantijn, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

OffDeal logo
Logo
OffDeal favicon
Favicon

UI Components

Live previews rendered using OffDeal's actual button styles.

input
background transparent textColor #333333 borderColor null borderRadius 6px shadow none
buttonPrimary
background #FFFFFF textColor #000000 borderRadius 6px shadow none
buttonSecondary
background #30302F textColor #FFFFFF borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: business owners looking to sell their businesses

OffDeal Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is OffDeal's primary brand color?

OffDeal's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does OffDeal use?

OffDeal uses #FFFFFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does OffDeal use?

OffDeal uses Aktiv for body text and AktivGrotesk for headings. Fonts were detected on https://offdeal.io as part of their live design system.

Does OffDeal use a light or dark theme?

OffDeal's primary site uses a light color scheme, with a background of #FCFBFA.

Where can I find OffDeal's logo?

OffDeal's logo is available directly on their site (https://offdeal.io). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://offdeal.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OffDeal.

Methodology

Brand data on this page was extracted from https://offdeal.io on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by OffDeal.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aktiv",
      "role": "body"
    },
    {
      "family": "AktivGrotesk",
      "role": "heading"
    },
    {
      "family": "MartinaPlantijn",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#FFFFFF",
    "background": "#FCFBFA",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aktiv",
      "heading": "AktivGrotesk"
    },
    "fontStacks": {
      "heading": [
        "MartinaPlantijn",
        "serif"
      ],
      "body": [
        "Aktiv",
        "sans-serif"
      ],
      "paragraph": [
        "Aktiv",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "84px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#30302F",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22113%22%20height%3D%2234%22%20viewBox%3D%220%200%20114%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23clip0_13863_150)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M15.9279%208.00034C15.9279%203.58138%2012.3626%200%207.96447%200C3.56532%200%200%203.58138%200%208.00034C0%2012.4183%203.56532%2016.0007%207.96447%2016.0007V8.00034H15.9289H15.9279Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M15.9283%208.00049C15.9283%2012.4184%2012.363%2016.0008%207.96387%2016.0008V24.0012H15.9283C20.3265%2024.0012%2023.8928%2020.4198%2023.8928%2016.0008C23.8928%2011.5829%2020.3275%208.00049%2015.9283%208.00049Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cpath%20d%3D%22M110.214%202.98389H113.396V21.0164H110.214V2.98389Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M97.165%2017.3797C97.165%2016.521%2097.3418%2015.8054%2097.6954%2015.233C98.0658%2014.6605%2098.5625%2014.2143%2099.1855%2013.8944C99.8085%2013.5577%20100.516%2013.322%20101.307%2013.1873C102.115%2013.0357%20102.957%2012.9431%20103.833%2012.9094L105.853%2012.8337V12.3538C105.853%2011.4446%20105.659%2010.788%20105.272%2010.3839C104.885%209.96296%20104.262%209.7525%20103.403%209.7525C102.561%209.7525%20101.938%209.90403%20101.534%2010.2071C101.13%2010.4933%20100.861%2010.9058%20100.726%2011.4446L97.8722%2011.1921C98.1079%209.91245%2098.6972%208.97799%2099.6401%208.38869C100.583%207.78256%20101.871%207.47949%20103.504%207.47949C105.457%207.47949%20106.846%207.92567%20107.671%208.81804C108.496%209.69357%20108.909%2010.9648%20108.909%2012.6316V21.0165H105.954V19.4001C105.449%2019.9726%20104.851%2020.444%20104.161%2020.8145C103.471%2021.168%20102.637%2021.3448%20101.661%2021.3448C100.33%2021.3448%2099.2444%2021.0081%2098.4026%2020.3346C97.5775%2019.6443%2097.165%2018.6593%2097.165%2017.3797ZM100.246%2017.2282C100.246%2017.7669%20100.415%2018.2047%20100.751%2018.5414C101.088%2018.8614%20101.635%2019.0213%20102.393%2019.0213C103.437%2019.0213%20104.27%2018.7519%20104.893%2018.2131C105.533%2017.6743%20105.853%2016.9167%20105.853%2015.9401V14.8289L103.984%2014.9046C102.553%2014.9552%20101.568%2015.174%20101.029%2015.5613C100.507%2015.9485%20100.246%2016.5042%20100.246%2017.2282Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M84.1064%2014.5511C84.1064%2013.0357%2084.3758%2011.7561%2084.9146%2010.7122C85.4534%209.65147%2086.2027%208.85171%2087.1624%208.31293C88.1221%207.7573%2089.2333%207.47949%2090.4961%207.47949C91.8599%207.47949%2092.988%207.7573%2093.8804%208.31293C94.7727%208.85171%2095.4378%209.60938%2095.8756%2010.5859C96.3133%2011.5625%2096.5322%2012.699%2096.5322%2013.9954V15.1825H87.2381C87.3055%2016.4452%2087.6086%2017.4049%2088.1473%2018.0616C88.6861%2018.7182%2089.4691%2019.0466%2090.4961%2019.0466C91.3885%2019.0466%2092.0535%2018.8782%2092.4913%2018.5414C92.9291%2018.2047%2093.2237%2017.7333%2093.3753%2017.1271H96.3554C96.1365%2018.4741%2095.5472%2019.5264%2094.5875%2020.2841C93.6278%2021.0418%2092.2724%2021.4206%2090.5214%2021.4206C88.4672%2021.4206%2086.8846%2020.8229%2085.7733%2019.6274C84.6621%2018.4152%2084.1064%2016.723%2084.1064%2014.5511ZM93.4763%2013.2125C93.4258%2012.1013%2093.19%2011.251%2092.7691%2010.6617C92.3482%2010.0724%2091.5905%209.77775%2090.4961%209.77775C89.4017%209.77775%2088.6188%2010.0977%2088.1473%2010.7375C87.6759%2011.3604%2087.3813%2012.1855%2087.2634%2013.2125H93.4763Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M68.1328%202.98389H74.775C77.5363%202.98389%2079.6746%203.72472%2081.19%205.20638C82.7221%206.68804%2083.4882%208.91054%2083.4882%2011.8739C83.4882%2014.8709%2082.68%2017.1439%2081.0637%2018.6929C79.4642%2020.2419%2077.2332%2021.0164%2074.3709%2021.0164H68.1328V2.98389ZM80.0282%2011.9244C80.0282%209.97127%2079.6157%208.47277%2078.7907%207.42887C77.9657%206.36814%2076.6524%205.83777%2074.8508%205.83777H71.4666V18.1373H74.5225C76.4251%2018.1373%2077.8141%2017.5985%2078.6897%2016.5209C79.582%2015.4433%2080.0282%2013.9111%2080.0282%2011.9244Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M51.982%2010.611H49.8857V8.11067H51.982V7.25198C51.982%205.75348%2052.3945%204.63382%2053.2195%203.89299C54.0613%203.15215%2055.1221%202.78174%2056.4017%202.78174C57.2604%202.78174%2058.1443%202.90802%2059.0535%203.16057L58.5989%205.48409C58.3295%205.3999%2058.0686%205.34939%2057.816%205.33255C57.5803%205.29888%2057.3446%205.28204%2057.1088%205.28204C56.5364%205.28204%2056.0649%205.42516%2055.6945%205.71139C55.341%205.99762%2055.1642%206.49431%2055.1642%207.20147V8.11067H58.2959V10.611H55.1642V21.0163H51.982V10.611ZM60.0929%2010.611H57.9967V8.11067H60.0929V7.25198C60.0929%205.75348%2060.5054%204.63382%2061.3304%203.89299C62.1723%203.15215%2063.233%202.78174%2064.5126%202.78174C65.3713%202.78174%2066.2553%202.90802%2067.1645%203.16057L66.7099%205.48409C66.4405%205.3999%2066.1795%205.34939%2065.927%205.33255C65.6912%205.29888%2065.4555%205.28204%2065.2198%205.28204C64.6473%205.28204%2064.1759%205.42516%2063.8055%205.71139C63.4519%205.99762%2063.2751%206.49431%2063.2751%207.20147V8.11067H66.4068V10.611H63.2751V21.0163H60.0929V10.611Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M32.0205%2012.0507C32.0205%2010.0302%2032.3741%208.31283%2033.0812%206.89852C33.8052%205.46737%2034.807%204.38137%2036.0867%203.64054C37.3663%202.89971%2038.8648%202.5293%2040.5822%202.5293C42.3164%202.5293%2043.8149%202.89971%2045.0777%203.64054C46.3573%204.36454%2047.3422%205.42527%2048.0326%206.82275C48.7397%208.22023%2049.0933%209.92077%2049.0933%2011.9244C49.0933%2013.9448%2048.7397%2015.6706%2048.0326%2017.1018C47.3422%2018.5161%2046.3573%2019.6021%2045.0777%2020.3598C43.798%2021.1006%2042.2827%2021.471%2040.5316%2021.471C38.8143%2021.471%2037.3158%2021.109%2036.0361%2020.385C34.7565%2019.6442%2033.7631%2018.575%2033.056%2017.1775C32.3657%2015.7801%2032.0205%2014.0711%2032.0205%2012.0507ZM35.5058%2012.0001C35.5058%2014.0374%2035.9267%2015.6454%2036.7686%2016.824C37.6104%2017.9857%2038.8732%2018.5666%2040.5569%2018.5666C42.2069%2018.5666%2043.4529%2017.9857%2044.2947%2016.824C45.1534%2015.6454%2045.5828%2014.0374%2045.5828%2012.0001C45.5828%209.9797%2045.1534%208.38018%2044.2947%207.20158C43.4529%206.02299%2042.2069%205.43369%2040.5569%205.43369C38.8732%205.43369%2037.6104%206.02299%2036.7686%207.20158C35.9267%208.38018%2035.5058%209.9797%2035.5058%2012.0001Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22clip0_13863_150%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Crect%20width%3D%2223.8924%22%20height%3D%2224%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
    "favicon": "https://offdeal.io/icon.png?icon.0qlp69-1y_h2c.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 6,
    "reasoning": "Selected #6 because it is visible, located in the header, links to the homepage, and matches the brand name 'OffDeal'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "Button #2 'Get Started' has a clear call-to-action text and a distinct white background, making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Learn more",
      "reasoning": "Button #5 'Learn more' has a dark background, providing a contrast to the primary button's light background, making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business owners looking to sell their businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 6,
        "selectedLogoReasoning": "Selected #6 because it is visible, located in the header, links to the homepage, and matches the brand name 'OffDeal'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles