Home · Branding · Onboard.io

Onboard.io Brand Identity

A complete profile of Onboard.io's visual system — colors, typography, components, and personality — extracted from https://onboard.io. Built for designers, agents, and AI tools.

Download JSON
Primary
#00B67A
Accent
#4869F5
Body Font
Instrument Sans
Heading
Instrument Sans

Color Palette

Brand palette extracted from https://onboard.io.

primary
#00B67A
rgb(0, 182, 122)
secondary
#475569
rgb(71, 85, 105)
accent
#4869F5
rgb(72, 105, 245)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0F172A
rgb(15, 23, 42)
link
#0F172A
rgb(15, 23, 42)

Typography

Each font links to its Google Fonts page where available.

primary
Instrument Sans
Instrument Sans Google Fonts →
heading
Instrument Sans
Instrument Sans Google Fonts →
Instrument Sans, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Onboard.io logo
Logo
Onboard.io favicon
Favicon
Onboard.io social image
Social Card

UI Components

Live previews rendered using Onboard.io's actual button styles.

buttonPrimary
background #4869F5 textColor #FFFFFF borderColor #2612C1 borderRadius 9999px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(30, 41, 59, 0.05) 0px 10px 15px -3px, rgba(30, 41, 59, 0.05) 0px 4px 6px -4px
buttonSecondary
background #FFFFFF textColor #94A3B8 borderRadius 9999px shadow none

Brand Personality

Tone: modern Energy: medium Audience: business professionals

Onboard.io Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Onboard.io brand asset featured on learn.onboard.io
Image: learn.onboard.io
Source: learn.onboard.io
Onboard.io brand asset featured on onboard.io
Image: onboard.io
Source: onboard.io
Onboard.io brand asset featured on learn.onboard.io
Image: learn.onboard.io
Source: learn.onboard.io
Onboard.io brand asset featured on onboard.io
Image: onboard.io
Source: onboard.io
Onboard.io brand asset featured on onboard.io
Image: onboard.io
Source: onboard.io
Onboard.io brand asset featured on onboard.io
Image: onboard.io
Source: onboard.io

Frequently Asked Questions

What is Onboard.io's primary brand color?

Onboard.io's primary brand color is #00B67A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Onboard.io use?

Onboard.io uses #4869F5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Onboard.io use?

Onboard.io uses Instrument Sans as the primary typeface across body and headings.

Does Onboard.io use a light or dark theme?

Onboard.io's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Onboard.io's logo?

Onboard.io's logo is available directly on their site (https://onboard.io). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://onboard.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Onboard.io.

Methodology

Brand data on this page was extracted from https://onboard.io on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Onboard.io.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/onboard-io.json GET /branding/onboard-io/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00B67A",
    "secondary": "#475569",
    "accent": "#4869F5",
    "background": "#FFFFFF",
    "textPrimary": "#0F172A",
    "link": "#0F172A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Instrument Sans",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Instrument Sans",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4869F5",
      "textColor": "#FFFFFF",
      "borderColor": "#2612C1",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(30, 41, 59, 0.05) 0px 10px 15px -3px, rgba(30, 41, 59, 0.05) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#94A3B8",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://onboard.io/img/favicons/apple-touch-icon.png",
    "ogImage": "https://onboard.io/img/asset/YXNzZXRzL29nLSgxKS5wbmc/og-%281%29.png?p=seo_pro_og&s=5f864a86ce3cf6e35e2aab41ffb68cd0",
    "logoHref": "/",
    "logoAlt": ".logo-white-fill {\n            transition: fill 0.3s ease-in-out;\n        }\n        header:not(.dark) .logo-white-fill {\n            fill: #4869F5;\n        }"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Onboard'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "Button #2 ('Get Started') uses a vibrant blue color (#4869F5) which stands out as a strong call-to-action. The text 'Get Started' is action-oriented, making it a clear primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Sign In",
      "reasoning": "Button #5 ('Sign In') has a white background, providing a contrast to the primary button's vibrant color. It serves as a secondary action, typically for existing users."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Onboard'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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