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OneText Brand Identity

A complete profile of OneText's visual system — colors, typography, components, and personality — extracted from https://onetext.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#707580
Accent
#3E80F3
Body Font
Red Hat Display
Heading
Red Hat Display

Color Palette

Brand palette extracted from https://onetext.com.

primary
#707580
rgb(112, 117, 128)
secondary
#0000EE
rgb(0, 0, 238)
accent
#3E80F3
rgb(62, 128, 243)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1F2328
rgb(31, 35, 40)
link
#3E80F3
rgb(62, 128, 243)

Typography

Each font links to its Google Fonts page where available.

primary
Red Hat Display
Red Hat Display Google Fonts →
heading
Red Hat Display
Red Hat Display Google Fonts →
Red Hat Display, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

OneText logo
Logo
OneText favicon
Favicon
OneText social image
Social Card

UI Components

Live previews rendered using OneText's actual button styles.

input
background #FFFFFF textColor #1F2328 borderColor #FFFFFF borderRadius 10.6667px shadow none
buttonPrimary
background #FFFFFF textColor #1F2328 borderRadius 0px shadow none
buttonSecondary
background #F5F5F7 textColor #1F2328 borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses looking to increase sales through text-based purchasing solutions

OneText Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is OneText's primary brand color?

OneText's primary brand color is #707580. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does OneText use?

OneText uses #3E80F3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does OneText use?

OneText uses Red Hat Display as the primary typeface across body and headings.

Does OneText use a light or dark theme?

OneText's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find OneText's logo?

OneText's logo is available directly on their site (https://onetext.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://onetext.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OneText.

Methodology

Brand data on this page was extracted from https://onetext.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by OneText.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Red Hat Display",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#707580",
    "secondary": "#0000EE",
    "accent": "#3E80F3",
    "background": "#FFFFFF",
    "textPrimary": "#1F2328",
    "link": "#3E80F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Red Hat Display",
      "heading": "Red Hat Display"
    },
    "fontStacks": {
      "heading": [
        "Red Hat Display",
        "sans-serif"
      ],
      "body": [
        "Red Hat Display",
        "sans-serif"
      ],
      "paragraph": [
        "Red Hat Display",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "21.3333px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1F2328",
      "borderColor": "#FFFFFF",
      "borderRadius": "10.6667px",
      "borderRadiusCorners": {
        "topLeft": "10.6667px",
        "topRight": "10.6667px",
        "bottomRight": "10.6667px",
        "bottomLeft": "10.6667px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#1F2328",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F7",
      "textColor": "#1F2328",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/65494a7bcadbde828287c9e0/66c54a38bd226916e145ec31_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/65494a7bcadbde828287c9e0/65498dcde4a775933ae41ee3_OG%20Image%20compress.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try Text to Buy",
      "reasoning": "Button #1 'Try Text to Buy' is likely the primary CTA due to its action-oriented text and prominence in the context of the page's purpose, which is to encourage users to try the service."
    },
    "secondary": {
      "index": 4,
      "text": "Chat with us\n\nRead FAQ",
      "reasoning": "Button #4 'Chat with us Read FAQ' serves as a secondary action, providing support and information, which complements the primary action of trying the service."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking to increase sales through text-based purchasing solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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