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Ontra Mobility Brand Identity

A complete profile of Ontra Mobility's visual system — colors, typography, components, and personality — extracted from https://www.ontramobility.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#5531F6
Accent
#5531F6
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://www.ontramobility.com.

primary
#5531F6
rgb(85, 49, 246)
secondary
#111827
rgb(17, 24, 39)
accent
#5531F6
rgb(85, 49, 246)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#212121
rgb(33, 33, 33)
link
#3A1ABD
rgb(58, 26, 189)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Inter, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Ontra Mobility logo
Logo
Ontra Mobility favicon
Favicon
Ontra Mobility social image
Social Card

UI Components

Live previews rendered using Ontra Mobility's actual button styles.

buttonPrimary
background #5531F6 textColor #F9FAFB borderRadius 5.6px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
buttonSecondary
background #F2F2F2 textColor #464646 borderRadius 9999px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

Tone: modern Energy: medium Audience: urban commuters and tech-savvy users

Ontra Mobility Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Ontra Mobility's primary brand color?

Ontra Mobility's primary brand color is #5531F6. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Ontra Mobility use?

Ontra Mobility uses Inter as the primary typeface across body and headings.

Does Ontra Mobility use a light or dark theme?

Ontra Mobility's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Ontra Mobility's logo?

Ontra Mobility's logo is available directly on their site (https://www.ontramobility.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.ontramobility.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ontra Mobility.

Methodology

Brand data on this page was extracted from https://www.ontramobility.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ontra Mobility.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5531F6",
    "secondary": "#111827",
    "accent": "#5531F6",
    "background": "#FFFFFF",
    "textPrimary": "#212121",
    "link": "#3A1ABD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5531F6",
      "textColor": "#F9FAFB",
      "borderRadius": "5.6px",
      "borderRadiusCorners": {
        "topLeft": "5.6px",
        "topRight": "5.6px",
        "bottomRight": "5.6px",
        "bottomLeft": "5.6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "#F2F2F2",
      "textColor": "#464646",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20aria-label%3D%22Ontra%20home%22%20style%3D%22background-color%3Atransparent%22%20class%3D%22my-auto%20h-10%22%20id%3D%22Layer_2%22%20data-name%3D%22Layer%202%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20180.62%2053.9%22%20data-fc-idx%3D%220%22%3E%3Cg%20id%3D%22Layer_1-2%22%20data-name%3D%22Layer%201%22%3E%3Cg%3E%3Cpath%20style%3D%22fill%3A%20rgb(84%2C%2049%2C%20246)%20!important%3B%22%20d%3D%22m104.03%2C0h-9.91v10.69h-5.34v7.14h5.34v23.59c0%2C2.39.56%2C4.16%2C1.69%2C5.31%2C1.73%2C1.8%2C4.97%2C2.62%2C9.7%2C2.46l4.75-.18v-7.49c-.33.02-.66.04-1%2C.05s-.66.02-.97.02c-2.04%2C0-3.26-.19-3.66-.58s-.6-1.37-.6-2.94v-20.25h6.22v-7.14h-6.22V0Z%22%2F%3E%3Cpath%20style%3D%22fill%3A%20rgb(84%2C%2049%2C%20246)%20!important%3B%22%20d%3D%22m80.69%2C12.53c-2.52-2.07-5.76-3.11-9.72-3.11-3.16%2C0-5.78.77-7.84%2C2.32-1.15.87-2.37%2C2.29-3.66%2C4.25v-5.59h-4.67s-4.2%2C0-4.2%2C0v3.15c2.67%2C4.45%2C4.2%2C9.66%2C4.2%2C15.22h0c0%2C5.58-1.54%2C10.79-4.2%2C15.24v4.63h9.19v-20.74c0-2.37.33-4.31.98-5.84%2C1.27-2.88%2C3.6-4.32%2C7-4.32%2C2.77%2C0%2C4.64.98%2C5.62%2C2.95.54%2C1.08.81%2C2.62.81%2C4.64v23.31h10.27v-25.8c0-4.8-1.26-8.24-3.78-10.32Z%22%2F%3E%3Cpath%20style%3D%22fill%3A%20rgb(84%2C%2049%2C%20246)%20!important%3B%22%20d%3D%22m25.1%2C3.69C11.24%2C3.69%2C0%2C14.93%2C0%2C28.79s11.24%2C25.1%2C25.1%2C25.1%2C25.1-11.24%2C25.1-25.1S38.97%2C3.69%2C25.1%2C3.69Zm0%2C39.18c-7.77%2C0-14.07-6.3-14.07-14.07s6.3-14.07%2C14.07-14.07%2C14.07%2C6.3%2C14.07%2C14.07-6.3%2C14.07-14.07%2C14.07Z%22%2F%3E%3Cpath%20style%3D%22fill%3A%20rgb(84%2C%2049%2C%20246)%20!important%3B%22%20d%3D%22m180.62%2C28.79h0v-2.01h-.1c-1.02-11.16-10.39-19.91-21.82-19.91-12.1%2C0-21.92%2C9.81-21.92%2C21.92s9.81%2C21.92%2C21.92%2C21.92c4.9%2C0%2C9.43-1.61%2C13.08-4.33v4.33h8.84v-21.91h0Zm-21.92%2C12.29c-6.79%2C0-12.29-5.5-12.29-12.29s5.5-12.29%2C12.29-12.29%2C12.29%2C5.5%2C12.29%2C12.29-5.5%2C12.29-12.29%2C12.29Z%22%2F%3E%3Cpath%20style%3D%22fill%3A%20rgb(84%2C%2049%2C%20246)%20!important%3B%22%20d%3D%22m139.26%2C9.54l-2.54.02c-2.64.11-4.82.78-6.53%2C2.21-1.15.94-2.5%2C2.68-4.04%2C5.24v-6.68h-9.56v38.32h10.09v-18.32c0-3.07.39-5.34%2C1.16-6.82%2C1.29-2.45%2C3.76-3.73%2C7.35-3.9.99-2.53%2C2.37-4.87%2C4.08-6.93-.04-1.76.02-3.15%2C0-3.15Z%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://www.ontramobility.com/favicon.ico?39893528530b7eca",
    "ogImage": "https://dodx62b0kg4z3.cloudfront.net/assets/og-image.png",
    "logoHref": "/",
    "logoAlt": "Ontra home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ontra Mobility'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a demo",
      "reasoning": "Button #0 'Request a demo' uses the brand's vibrant blue color (#5531F6) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Backed by",
      "reasoning": "Button #2 'Backed by' has a different background color (#F2F2F2) and serves as a secondary, less prominent action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban commuters and tech-savvy users"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ontra Mobility'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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