Onward Brand Identity

Color Palette

Brand palette extracted from https://useonward.com.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Onward's actual button styles.

Brand Personality

Onward Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: framerusercontent.com

Source: useonward.com

Image: framerusercontent.com

Source: useonward.com

Image: framerusercontent.com

Source: useonward.com

Image: framerusercontent.com

Source: useonward.com

Image: framerusercontent.com

Source: useonward.com

Image: framerusercontent.com

Source: useonward.com

Frequently Asked Questions

Methodology

Brand data on this page was extracted from https://useonward.com on 2026-06-08 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Onward.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "GT Super Text Book",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#EC5800",
    "secondary": "#FF7700",
    "accent": "#EC5800",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "GT Super Text Book"
    },
    "fontStacks": {
      "heading": [
        "GT Super Text Book",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "rgb(0, 0, 0) 0px 0px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px 0px 0px 1px inset"
    },
    "buttonPrimary": {
      "background": "#EC5800",
      "textColor": "#0000EE",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml,<svg display=\"block\" role=\"presentation\" viewBox=\"0 0 105 17\" xmlns=\"http://www.w3.org/2000/svg\"><g d=\"M 30.059 0 C 31.249 0 32.355 0.21 33.374 0.633 C 34.372 1.041 35.276 1.648 36.031 2.417 C 36.785 3.187 37.384 4.096 37.794 5.093 C 38.218 6.11 38.429 7.221 38.429 8.426 C 38.429 9.631 38.217 10.75 37.794 11.783 C 37.384 12.78 36.785 13.689 36.031 14.459 C 35.272 15.23 34.37 15.844 33.374 16.266 C 32.355 16.689 31.25 16.9 30.059 16.9 C 28.93 16.909 27.811 16.694 26.767 16.266 C 25.771 15.844 24.869 15.23 24.11 14.459 C 23.355 13.689 22.756 12.781 22.346 11.783 C 21.923 10.75 21.712 9.631 21.712 8.426 C 21.712 7.221 21.923 6.11 22.346 5.093 C 22.756 4.096 23.355 3.187 24.11 2.417 C 24.865 1.648 25.769 1.041 26.767 0.633 C 27.811 0.206 28.931 -0.009 30.059 0 Z M 30.059 2.675 C 29.064 2.664 28.087 2.933 27.237 3.45 C 26.407 3.95 25.747 4.631 25.262 5.492 C 24.776 6.352 24.533 7.331 24.533 8.426 C 24.533 9.522 24.776 10.508 25.262 11.384 C 25.728 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width=\"17.020620009733875px\"/></g></svg>",
    "favicon": "https://framerusercontent.com/images/EgPFI5H4INdgsD7Z25mMzPMA2E.png",
    "ogImage": "https://framerusercontent.com/images/M7o9QMd7ICFLa0zFnShfCSeo4s.webp",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Offer Customer Upgrades",
      "reasoning": "Button #2 uses the brand's vibrant orange color (#EC5800), which is a strong indicator of a primary call-to-action. The text 'Offer Customer Upgrades' suggests a direct action related to the site's purpose."
    },
    "secondary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1, 'Book a demo', has a different background color (#FFFFFF) and serves as a secondary action, inviting users to engage further with the product."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "e-commerce businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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