Home · Branding · OpenMeter

OpenMeter Brand Identity

A complete profile of OpenMeter's visual system — colors, typography, components, and personality — extracted from https://openmeter.io. Built for designers, agents, and AI tools.

Download JSON

Primary

#0F172B

Accent

#0F172B

Body Font

Segoe UI

Heading

Segoe UI

Color Palette

Brand palette extracted from https://openmeter.io.

primary

#0F172B

rgb(15, 23, 43)

secondary

#45556C

rgb(69, 85, 108)

accent

#0F172B

rgb(15, 23, 43)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#000000

rgb(0, 0, 0)

link

#62748E

rgb(98, 116, 142)

Typography

Each font links to its Google Fonts page where available.

primary

Segoe UI

Segoe UI Google Fonts →

heading

Segoe UI

Segoe UI Google Fonts →

Poppins, Poppins Fallback, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Fira Sans, Droid Sans, Helvetica Neue, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using OpenMeter's actual button styles.

buttonPrimary

background #0F172B textColor #FFFFFF borderRadius 33554400px shadow none

buttonSecondary

background #FFFFFF textColor #0F172B borderColor #E2E8F0 borderRadius 33554400px shadow none

Brand Personality

Tone: professional Energy: medium Audience: developers and businesses looking for open source billing solutions

OpenMeter Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: openmeter.io

Source: openmeter.io

Image: openmeter.io

Source: openmeter.io

Image: openmeter.io

Source: openmeter.io

Image: openmeter.io

Source: openmeter.io

Image: openmeter.io

Source: openmeter.io

Image: openmeter.io

Source: openmeter.io

Frequently Asked Questions

What is OpenMeter's primary brand color?

OpenMeter's primary brand color is #0F172B. It anchors the visual identity across their website, product UI, and marketing materials.

What font does OpenMeter use?

OpenMeter uses Segoe UI as the primary typeface across body and headings.

Does OpenMeter use a light or dark theme?

OpenMeter's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find OpenMeter's logo?

OpenMeter's logo is available directly on their site (https://openmeter.io). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://openmeter.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OpenMeter.

Methodology

Brand data on this page was extracted from https://openmeter.io on 2026-04-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by OpenMeter.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/openmeter.json GET /branding/openmeter/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Oxygen",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Cantarell",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0F172B",
    "secondary": "#45556C",
    "accent": "#0F172B",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#62748E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "Poppins Fallback",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Karla",
        "Karla Fallback",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Karla",
        "Karla Fallback",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0F172B",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0F172B",
      "borderColor": "#E2E8F0",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://openmeter.io/favicon.ico",
    "ogImage": "https://openmeter.io/social.png",
    "logoHref": "/#"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 11,
    "reasoning": "Selected #11 because it is located in the header, is visible, and matches the brand name 'OpenMeter' inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' is the primary CTA due to its action-oriented text and use of the brand's primary dark color (#0F172B), making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 5,
      "text": "Book a Demo",
      "reasoning": "Button #5 with text 'Book a Demo' is selected as the secondary CTA because it uses a different background color (#FFFFFF) and offers a secondary action that complements the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and businesses looking for open source billing solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 11,
        "selectedLogoReasoning": "Selected #11 because it is located in the header, is visible, and matches the brand name 'OpenMeter' inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

OpenMeter Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

OpenMeter Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles