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OpenSea Brand Identity

A complete profile of OpenSea's visual system — colors, typography, components, and personality — extracted from https://opensea.io. Built for designers, agents, and AI tools.

Download JSON
Primary
#C2D0E0
Accent
#C2D0E0
Body Font
gtAmerica
Heading
gtAmerica

Color Palette

Brand palette extracted from https://opensea.io.

primary
#C2D0E0
rgb(194, 208, 224)
accent
#C2D0E0
rgb(194, 208, 224)
background
#101011
rgb(16, 16, 17)
textPrimary
#101011
rgb(16, 16, 17)
link
#C2D0E0
rgb(194, 208, 224)

Typography

Each font links to its Google Fonts page where available.

primary
gtAmerica
heading
gtAmerica
gtAmerica, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

OpenSea logo
Logo
OpenSea favicon
Favicon
OpenSea social image
Social Card

UI Components

Live previews rendered using OpenSea's actual button styles.

input
background transparent textColor #FFFFFF borderColor null borderRadius 0px shadow none
buttonPrimary
background #C2D0E0 textColor #161A1C borderColor #C2D0E0 borderRadius 6.4px shadow none
buttonSecondary
background #242C31 textColor #EBF3F6 borderColor #242C31 borderRadius 6.4px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy individuals interested in NFTs and digital trading

OpenSea Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is OpenSea's primary brand color?

OpenSea's primary brand color is #C2D0E0. It anchors the visual identity across their website, product UI, and marketing materials.

What font does OpenSea use?

OpenSea uses gtAmerica as the primary typeface across body and headings.

Does OpenSea use a light or dark theme?

OpenSea's primary site uses a dark color scheme, with a background of #101011.

Where can I find OpenSea's logo?

OpenSea's logo is available directly on their site (https://opensea.io). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://opensea.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OpenSea.

Methodology

Brand data on this page was extracted from https://opensea.io on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by OpenSea.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "gtAmerica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#C2D0E0",
    "accent": "#C2D0E0",
    "background": "#101011",
    "textPrimary": "#101011",
    "link": "#C2D0E0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "gtAmerica",
      "heading": "gtAmerica"
    },
    "fontStacks": {
      "heading": [
        "gtAmerica",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "gtAmerica",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16.8px",
      "body": "14.4px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#C2D0E0",
      "textColor": "#161A1C",
      "borderColor": "#C2D0E0",
      "borderRadius": "6.4px",
      "borderRadiusCorners": {
        "topLeft": "6.4px",
        "topRight": "6.4px",
        "bottomRight": "6.4px",
        "bottomLeft": "6.4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#242C31",
      "textColor": "#EBF3F6",
      "borderColor": "#242C31",
      "borderRadius": "6.4px",
      "borderRadiusCorners": {
        "topLeft": "6.4px",
        "topRight": "6.4px",
        "bottomRight": "6.4px",
        "bottomLeft": "6.4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://opensea.io/icons/icon-192x192.png",
    "ogImage": "https://static.seadn.io/og/generic.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 9,
    "reasoning": "Selected #2 because it is a medium-sized, visible logo in the header with a wordmark shape, linking to the homepage, which aligns with the brand 'OpenSea'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Accept All",
      "reasoning": "Button #3 ('Accept All') has a vibrant blue background (#C2D0E0), which stands out as the primary call-to-action color. The text 'Accept All' suggests a decisive action, making it suitable as the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Manage",
      "reasoning": "Button #2 ('Manage') has a different dark background color (#242C31) and serves as a secondary action, complementing the primary CTA without competing for attention."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in NFTs and digital trading"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is a medium-sized, visible logo in the header with a wordmark shape, linking to the homepage, which aligns with the brand 'OpenSea'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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