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Overlap Brand Identity

A complete profile of Overlap's visual system — colors, typography, components, and personality — extracted from https://overlap.ai/. Built for designers, agents, and AI tools.

Download JSON

Primary

#0000EE

Accent

#FF7701

Body Font

Inter

Heading

General Sans

Color Palette

Brand palette extracted from https://overlap.ai/.

primary

#0000EE

rgb(0, 0, 238)

accent

#FF7701

rgb(255, 119, 1)

background

#F7F7F7

rgb(247, 247, 247)

textPrimary

#000000

rgb(0, 0, 0)

link

#FF7701

rgb(255, 119, 1)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

General Sans

General Sans Google Fonts →

General Sans, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Overlap's actual button styles.

buttonPrimary

background #F7F7F7 textColor #0000EE borderRadius 12px shadow none

buttonSecondary

background #000000 textColor #0000EE borderRadius 14px shadow none

Brand Personality

Tone: modern Energy: medium Audience: media professionals, podcasters, content creators

Overlap Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: framerusercontent.com

Source: overlap.ai

Image: framerusercontent.com

Source: overlap.ai

Image: framerusercontent.com

Source: overlap.ai

Image: framerusercontent.com

Source: overlap.ai

Image: framerusercontent.com

Source: overlap.ai

Image: framerusercontent.com

Source: overlap.ai

Frequently Asked Questions

What is Overlap's primary brand color?

Overlap's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Overlap use?

Overlap uses #FF7701 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Overlap use?

Overlap uses Inter for body text and General Sans for headings. Fonts were detected on https://overlap.ai/ as part of their live design system.

Does Overlap use a light or dark theme?

Overlap's primary site uses a light color scheme, with a background of #F7F7F7.

Where can I find Overlap's logo?

Overlap's logo is available directly on their site (https://overlap.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://overlap.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Overlap.

Methodology

Brand data on this page was extracted from https://overlap.ai/ on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Overlap.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/overlap.json GET /branding/overlap/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "General Sans",
      "role": "heading"
    },
    {
      "family": "Manrope",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#FF7701",
    "background": "#F7F7F7",
    "textPrimary": "#000000",
    "link": "#FF7701"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "General Sans"
    },
    "fontStacks": {
      "heading": [
        "General Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "44px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F7F7F7",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#0000EE",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%20120%2031%2522%3E%3Cg%20transform%3D%2522translate(0.269%200.025)%2522%3E%3Cpath%20d%3D%2522M%200%200%20L%20119.44%200%20L%20119.44%2031%20L%200%2031%20Z%2522%20fill%3D%2522transparent%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2013.73%2027.092%20C%207.385%2027.092%201.44%2022.467%201.44%2015.623%20C%201.44%208.467%206.523%203.092%2013.453%203.092%20C%2020.106%203.092%2025.496%208.311%2025.496%2014.936%20C%2025.496%2021.78%2020.26%2027.092%2013.73%2027.092%20Z%20M%2013.545%2021.905%20C%2017.149%2021.905%2019.675%2018.811%2019.675%2015.123%20C%2019.675%2011.498%2017.118%208.28%2013.453%208.28%20C%209.818%208.28%207.262%2011.373%207.262%2015.03%20C%207.262%2018.842%209.818%2021.905%2013.545%2021.905%20Z%20M%2034.823%2026.655%20L%2028.816%2026.655%20L%2021.208%203.53%20L%2027.184%203.53%20L%2031.773%2019.748%20L%2031.835%2019.748%20L%2036.455%203.53%20L%2042.461%203.53%20Z%20M%2053.355%2026.655%20L%2040.696%2026.655%20L%2040.696%203.53%20L%2053.355%203.53%20L%2053.355%208.717%20L%2046.271%208.717%20L%2046.271%2012.311%20L%2053.14%2012.311%20L%2053.14%2017.498%20L%2046.271%2017.498%20L%2046.271%2021.467%20L%2053.355%2021.467%20Z%20M%2071.754%2026.655%20L%2065.101%2026.655%20L%2059.833%2019.186%20L%2059.772%2019.186%20L%2059.772%2026.655%20L%2054.197%2026.655%20L%2054.197%203.53%20L%2061.651%203.53%20C%2064.023%203.53%2065.84%203.842%2067.041%204.373%20C%2069.505%205.498%2071.23%208.217%2071.23%2011.498%20C%2071.23%2015.155%2069.074%2018.155%2065.563%2018.78%20Z%20M%2059.772%2015.155%20L%2061.928%2015.155%20C%2064.238%2015.155%2065.655%2014.061%2065.655%2011.842%20C%2065.655%209.842%2064.177%208.717%2061.99%208.717%20L%2059.772%208.717%20Z%20M%2083.037%2026.655%20L%2070.47%2026.655%20L%2070.47%203.53%20L%2076.291%203.53%20L%2076.291%2021.467%20L%2083.037%2021.467%20Z%20M%20102.645%2026.655%20L%2096.33%2026.655%20L%2095.221%2023.311%20L%2087.305%2023.311%20L%2086.104%2026.655%20L%2079.851%2026.655%20L%2089%203.53%20L%2093.589%203.53%20Z%20M%2093.681%2018.623%20L%2091.34%2010.748%20L%2091.248%2010.717%20L%2088.907%2018.623%20Z%20M%20106.859%2026.655%20L%20101.284%2026.655%20L%20101.284%203.53%20L%20108.984%203.53%20C%20111.417%203.498%20113.235%203.842%20114.436%204.405%20C%20116.9%205.561%20118.44%208.217%20118.44%2011.342%20C%20118.44%2015.623%20116.099%2019.405%20109.569%2019.405%20L%20106.859%2019.405%20Z%20M%20106.859%2014.217%20L%20109.354%2014.217%20C%20111.695%2014.217%20112.865%2013.405%20112.865%2011.436%20C%20112.865%209.561%20111.726%208.717%20109.138%208.717%20L%20106.859%208.717%20Z%2522%20fill%3D%2522rgb(255%2C60%2C0)%2522%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/dFln6DTQJucfYRdIGkt8eKBii0.png",
    "ogImage": "https://framerusercontent.com/images/WyHRcPkmHX8C0CfH4IfyH9DI4FQ.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "The 'Book a Demo' button is likely the primary CTA due to its action-oriented text, which suggests a direct engagement with the service. Although it has a light background, the text color is a vibrant blue, aligning with the brand's primary color."
    },
    "secondary": {
      "index": 1,
      "text": "See all articles",
      "reasoning": "The 'See all articles' button is chosen as secondary due to its different background color (dark) and less direct call-to-action compared to 'Book a Demo'."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "media professionals, podcasters, content creators"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Overlap Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Overlap Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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