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Padlet Brand Identity

A complete profile of Padlet's visual system — colors, typography, components, and personality — extracted from https://padlet.com. Built for designers, agents, and AI tools.

Download JSON

Primary

#C3E776

Accent

#FF4081

Body Font

Inter

Heading

Lilita One

Color Palette

Brand palette extracted from https://padlet.com.

primary

#C3E776

rgb(195, 231, 118)

secondary

#0000EE

rgb(0, 0, 238)

accent

#FF4081

rgb(255, 64, 129)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#000000

rgb(0, 0, 0)

link

#C0EEFF

rgb(192, 238, 255)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Lilita One

Lilita One Google Fonts →

Lilita One, Inter, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Padlet's actual button styles.

buttonPrimary

background #FF4081 textColor #FFFFFF borderRadius 26px shadow none

buttonSecondary

background #C0EEFF textColor #757575 borderRadius 12px shadow none

Brand Personality

Tone: playful Energy: high Audience: creative professionals and educators

Padlet Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: v1.padlet.pics

Source: padlet.com

Image: padlet-uploads.storage.googleapis.com

Source: padlet.com

Image: v1.padlet.pics

Source: padlet.com

Image: padlet-uploads.storage.googleapis.com

Source: padlet.com

Image: v1.padlet.pics

Source: padlet.com

Image: images.unsplash.com

Source: padlet.com

Frequently Asked Questions

What is Padlet's primary brand color?

Padlet's primary brand color is #C3E776. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Padlet use?

Padlet uses #FF4081 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Padlet use?

Padlet uses Inter for body text and Lilita One for headings. Fonts were detected on https://padlet.com as part of their live design system.

Does Padlet use a light or dark theme?

Padlet's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Padlet's logo?

Padlet's logo is available directly on their site (https://padlet.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://padlet.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Padlet.

Methodology

Brand data on this page was extracted from https://padlet.com on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Padlet.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/padlet.json GET /branding/padlet/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Lilita One",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#C3E776",
    "secondary": "#0000EE",
    "accent": "#FF4081",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#C0EEFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Lilita One"
    },
    "fontStacks": {
      "heading": [
        "Lilita One",
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "153.6px",
      "h2": "34px",
      "body": "42px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF4081",
      "textColor": "#FFFFFF",
      "borderRadius": "26px",
      "borderRadiusCorners": {
        "topLeft": "26px",
        "topRight": "26px",
        "bottomRight": "26px",
        "bottomLeft": "26px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#C0EEFF",
      "textColor": "#757575",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20data-v-f6d41535%3D%22%22%20viewBox%3D%220%200%2072%2020%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20role%3D%22img%22%20class%3D%22block%20fill-current%20transition-colors%20motion-reduce%3Atransition-none%20text-dark-text-100%20hover-hover%3Agroup-hover%3Aopacity-100%20transition-opacity%20w-18%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20data-v-f6d41535%3D%22%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%3EPadlet%20logo%3C%2Ftitle%3E%3Cpath%20data-v-f6d41535%3D%22%22%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M7.2%2014.7984C11.1765%2014.7984%2014.4%2011.5749%2014.4%207.59844C14.4%203.62199%2011.1765%200.398438%207.2%200.398438C7.13312%200.398438%207.06644%200.39935%207%200.401162V0.398438H3.6H2.4H0V7.59844V19.5984H3.6V14.7984H7V14.7957C7.06644%2014.7975%207.13312%2014.7984%207.2%2014.7984ZM7.19992%2011.1984H7.2C9.16019%2011.1984%2010.7492%209.58664%2010.7492%207.59844C10.7492%205.61024%209.16019%203.99848%207.2%203.99844H7.19992H3.6V11.1984H7.19992ZM25.2%205.19844H28.8V19.5984H25.2V18.6353C24.141%2019.2479%2022.9114%2019.5985%2021.6%2019.5985C17.6235%2019.5985%2014.4%2016.3749%2014.4%2012.3985C14.4%208.42204%2017.6235%205.19849%2021.6%205.19849C22.9114%205.19849%2024.141%205.54911%2025.2%206.16172V5.19844ZM21.6%208.79844C23.5882%208.79844%2025.2%2010.4102%2025.2%2012.3984C25.2%2014.3867%2023.5882%2015.9984%2021.6%2015.9984C19.6118%2015.9984%2018%2014.3867%2018%2012.3984C18%2010.4102%2019.6118%208.79844%2021.6%208.79844ZM44%200.398438H40.4V6.16167C39.3409%205.54906%2038.1114%205.19844%2036.8%205.19844C32.8235%205.19844%2029.6%208.42199%2029.6%2012.3984C29.6%2016.3749%2032.8235%2019.5984%2036.8%2019.5984C38.1114%2019.5984%2039.3409%2019.2478%2040.4%2018.6352V19.5984H44V12.3984V0.398438ZM40.4%2012.4169C40.39%2014.3966%2038.7821%2015.9984%2036.8%2015.9984C34.8118%2015.9984%2033.2%2014.3866%2033.2%2012.3984C33.2%2010.4102%2034.8118%208.79839%2036.8%208.79839C38.7821%208.79839%2040.39%2010.4002%2040.4%2012.3799V12.4169ZM49%200.398438H45.4V19.5984H49V0.398438ZM64.33%2013.6088C63.9644%2015.7426%2062.6474%2017.7036%2060.6252%2018.7339C56.9257%2020.6189%2052.5901%2019.2102%2050.8645%2015.8236C48.9795%2012.1241%2050.3883%207.78843%2054.0878%205.90344C57.4743%204.17789%2061.81%205.58664%2063.695%209.28615C63.884%209.65698%2064.0353%2010.0392%2064.1506%2010.4281L60.5086%2012.2838L60.5088%2012.2838L54.882%2015.1508C55.9628%2016.051%2057.5435%2016.2637%2058.9871%2015.5282C60.1296%2014.9461%2060.8166%2013.695%2060.8047%2012.3864L64.33%2013.6088ZM53.6108%2012.656L59.5229%209.64364C58.4565%208.73604%2056.9329%208.49409%2055.7184%209.11291C54.2747%209.84852%2053.5176%2011.2525%2053.6108%2012.656ZM65.4%200.398438H68.9985V6.39844H71.7984V9.99844H68.9985V19.5984H65.4V0.398438Z%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://padlet.com/favicon.svg",
    "ogImage": "https://elvis.padletcdn.com/1/atat/e_1/appBY8jxCUCf4JUUZ/tblANzywOAIDDHQsQ/recwXBCnX3ozCHYBU/fldKQAixAlmwWEnhk/0",
    "logoHref": "/",
    "logoAlt": "Padlet logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Padlet'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Sign up - it’s free",
      "reasoning": "Button #1 ('Sign up - it’s free') uses a vibrant red/orange color (#FF4081), which is likely the brand's accent color. The text is action-oriented, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Get a quote",
      "reasoning": "Button #5 ('Get a quote') has a different background color (#C0EEFF) from the primary button and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "creative professionals and educators"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Padlet'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Padlet Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Padlet Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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