PadMapper Brand Identity
A complete profile of PadMapper's visual system — colors, typography, components, and personality — extracted from http://padmapper.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://padmapper.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using PadMapper's actual button styles.
Brand Personality
PadMapper Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is PadMapper's primary brand color?
PadMapper's primary brand color is #1A202C. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does PadMapper use?
PadMapper uses #0879C4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does PadMapper use?
PadMapper uses Helvetica Neue as the primary typeface across body and headings.
Does PadMapper use a light or dark theme?
PadMapper's primary site uses a light color scheme, with a background of #FFFFFF.
How was this brand profile generated?
This profile was extracted from http://padmapper.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by PadMapper.
Methodology
Brand data on this page was extracted from http://padmapper.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by PadMapper.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Helvetica Neue",
"role": "body"
},
{
"family": "Helvetica",
"role": "body"
},
{
"family": "Arial",
"role": "body"
}
],
"colors": {
"primary": "#1A202C",
"secondary": "#77748B",
"accent": "#0879C4",
"background": "#FFFFFF",
"textPrimary": "#0879C4",
"link": "#0879C4"
},
"typography": {
"fontFamilies": {
"primary": "Helvetica Neue",
"heading": "Helvetica Neue"
},
"fontStacks": {
"heading": [
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Helvetica",
"Arial",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol"
],
"paragraph": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Helvetica",
"Arial",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol"
]
},
"fontSizes": {
"h1": "16px",
"h2": "16px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#2D3138",
"borderColor": "#E6E6E6",
"borderRadius": "3px",
"borderRadiusCorners": {
"topLeft": "3px",
"topRight": "3px",
"bottomRight": "3px",
"bottomLeft": "3px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#FFFFFF",
"textColor": "#0879C4",
"borderRadius": "3px",
"borderRadiusCorners": {
"topLeft": "3px",
"topRight": "3px",
"bottomRight": "3px",
"bottomLeft": "3px"
},
"shadow": "none"
}
},
"images": {
"logo": null,
"favicon": "https://static.zumpercdn.com/web-padmapper/38e55bbd94905d5533cc45a11971572459138ecf/img/logos/apple-touch-icon.png",
"ogImage": "https://d214hhm15p4t1d.cloudfront.net/web-padmapper/38e55bbd94905d5533cc45a11971572459138ecf/img/logos/paddy-header@2x.png"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "New Yorkapartments",
"reasoning": "Button #1 has a vibrant text color (#0879C4) which matches the accent color, making it stand out as a primary call-to-action. The text 'New Yorkapartments' suggests a direct action related to the site's purpose of finding apartments."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "All buttons share the same background color (#FFFFFF) and text color, making it impossible to select a secondary button with a different color group."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "young professionals and urban dwellers looking for apartments"
},
"designSystem": {
"framework": "chakra",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.95,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": false,
"llmSucceeded": false,
"finalSource": "none"
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}