Pangolin Brand Identity
A complete profile of Pangolin's visual system — colors, typography, components, and personality — extracted from https://pangolin.net. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://pangolin.net.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Pangolin's actual button styles.
Brand Personality
Pangolin Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Pangolin's primary brand color?
Pangolin's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Pangolin use?
Pangolin uses #0082F3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Pangolin use?
Pangolin uses Die Grotesk C for body text and Die Grotesk B for headings. Fonts were detected on https://pangolin.net as part of their live design system.
Does Pangolin use a light or dark theme?
Pangolin's primary site uses a light color scheme, with a background of #FAF9F2.
Where can I find Pangolin's logo?
Pangolin's logo is available directly on their site (https://pangolin.net). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://pangolin.net using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pangolin.
Methodology
Brand data on this page was extracted from https://pangolin.net on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pangolin.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Die Grotesk B",
"role": "heading"
},
{
"family": "Die Grotesk C",
"role": "body"
}
],
"colors": {
"primary": "#3898EC",
"secondary": "#FFFF00",
"accent": "#0082F3",
"background": "#FAF9F2",
"textPrimary": "#646464",
"link": "#0082F3"
},
"typography": {
"fontFamilies": {
"primary": "Die Grotesk C",
"heading": "Die Grotesk B"
},
"fontStacks": {
"heading": [
"Die Grotesk C",
"Arial",
"sans-serif"
],
"body": [
"Die Grotesk B",
"Arial",
"sans-serif"
],
"paragraph": [
"Die Grotesk B",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "64px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "16px"
},
"components": {
"buttonPrimary": {
"background": "#FAF9F2",
"textColor": "#202020",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#202020",
"textColor": "#FAF9F2",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/69921933e9658346d5df94a9/69ab730b1a92b21ec58c8222_logo-light.svg",
"favicon": "https://cdn.prod.website-files.com/69921933e9658346d5df94a9/69ab74f92f79f8ea2532908a_favicon.png",
"ogImage": "https://cdn.prod.website-files.com/69921933e9658346d5df94a9/69ab6f406f6d65288981ff85_home-social-graph.avif"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.95,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Start for free",
"reasoning": "Button #2 'Start for free' is likely the primary CTA due to its action-oriented text and prominent placement. It encourages users to engage with the platform immediately, which is typical for primary CTAs."
},
"secondary": {
"index": 6,
"text": "Discover Pangolin",
"reasoning": "Button #6 'Discover Pangolin' is selected as secondary because it has a different color group and offers a less direct action, suitable for a secondary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals seeking secure remote access solutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}