Home · Branding · ParadeDB

ParadeDB Brand Identity

A complete profile of ParadeDB's visual system — colors, typography, components, and personality — extracted from https://paradedb.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#0F172B
Accent
#4F39F6
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://paradedb.com.

primary
#0F172B
rgb(15, 23, 43)
secondary
#020617
rgb(2, 6, 23)
accent
#4F39F6
rgb(79, 57, 246)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#4F39F6
rgb(79, 57, 246)
link
#4F39F6
rgb(79, 57, 246)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Inter
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

ParadeDB logo
Logo
ParadeDB favicon
Favicon
ParadeDB social image
Social Card

UI Components

Live previews rendered using ParadeDB's actual button styles.

buttonPrimary
background #4F39F6 textColor #FFFFFF borderColor #7C86FF borderRadius 0px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklch(0.673 0.182 276.935) 0px 0px 0px 2px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
buttonSecondary
background #FFFFFF textColor #4F39F6 borderRadius 0px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px

Brand Personality

Tone: professional Energy: medium Audience: developers and tech companies

ParadeDB Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is ParadeDB's primary brand color?

ParadeDB's primary brand color is #0F172B. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does ParadeDB use?

ParadeDB uses #4F39F6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does ParadeDB use?

ParadeDB uses Inter as the primary typeface across body and headings.

Does ParadeDB use a light or dark theme?

ParadeDB's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find ParadeDB's logo?

ParadeDB's logo is available directly on their site (https://paradedb.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://paradedb.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ParadeDB.

Methodology

Brand data on this page was extracted from https://paradedb.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by ParadeDB.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0F172B",
    "secondary": "#020617",
    "accent": "#4F39F6",
    "background": "#FFFFFF",
    "textPrimary": "#4F39F6",
    "link": "#4F39F6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4F39F6",
      "textColor": "#FFFFFF",
      "borderColor": "#7C86FF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklch(0.673 0.182 276.935) 0px 0px 0px 2px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#4F39F6",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20639%2082%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22w-28%20sm%3Aw-32%20transition-colors%20brightness-0%20invert%22%20data-fc-idx%3D%220%22%3E%3Cmask%20id%3D%22mask0_141_5%22%20style%3D%22mask-type%3A%20alpha%3B%20fill%3A%20none%20!important%3B%22%20maskUnits%3D%22userSpaceOnUse%22%20x%3D%220%22%20y%3D%220%22%20width%3D%22639%22%20height%3D%2282%22%3E%3Crect%20width%3D%22639%22%20height%3D%2282%22%20fill%3D%22%23D9D9D9%22%20style%3D%22fill%3A%20rgb(217%2C%20217%2C%20217)%20!important%3B%22%2F%3E%3C%2Fmask%3E%3Cg%20mask%3D%22url(%23mask0_141_5)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M182.23%204.49999C189.3%204.49999%20195.25%206.88%20200.08%2011.64C204.91%2016.4%20207.325%2022.245%20207.325%2029.175C207.325%2036.105%20204.91%2041.95%20200.08%2046.71C195.25%2051.47%20189.3%2053.85%20182.23%2053.85H169.315V78H154.825V4.49999H182.23ZM182.23%2040.305C185.31%2040.305%20187.865%2039.255%20189.895%2037.155C191.925%2034.985%20192.94%2032.325%20192.94%2029.175C192.94%2025.955%20191.925%2023.295%20189.895%2021.195C187.865%2019.095%20185.31%2018.045%20182.23%2018.045H169.315V40.305H182.23ZM252.542%2025.5H266.087V78H252.542V71.805C248.482%2076.915%20242.777%2079.47%20235.427%2079.47C228.427%2079.47%20222.407%2076.81%20217.367%2071.49C212.397%2066.1%20209.912%2059.52%20209.912%2051.75C209.912%2043.98%20212.397%2037.435%20217.367%2032.115C222.407%2026.725%20228.427%2024.03%20235.427%2024.03C242.777%2024.03%20248.482%2026.585%20252.542%2031.695V25.5ZM227.552%2062.46C230.282%2065.19%20233.747%2066.555%20237.947%2066.555C242.147%2066.555%20245.612%2065.19%20248.342%2062.46C251.142%2059.66%20252.542%2056.09%20252.542%2051.75C252.542%2047.41%20251.142%2043.875%20248.342%2041.145C245.612%2038.345%20242.147%2036.945%20237.947%2036.945C233.747%2036.945%20230.282%2038.345%20227.552%2041.145C224.822%2043.875%20223.457%2047.41%20223.457%2051.75C223.457%2056.09%20224.822%2059.66%20227.552%2062.46ZM291.915%2034.53C293.175%2031.17%20295.24%2028.65%20298.11%2026.97C301.05%2025.29%20304.305%2024.45%20307.875%2024.45V39.57C303.745%2039.08%20300.035%2039.92%20296.745%2042.09C293.525%2044.26%20291.915%2047.865%20291.915%2052.905V78H278.37V25.5H291.915V34.53ZM353.748%2025.5H367.293V78H353.748V71.805C349.688%2076.915%20343.983%2079.47%20336.633%2079.47C329.633%2079.47%20323.613%2076.81%20318.573%2071.49C313.603%2066.1%20311.118%2059.52%20311.118%2051.75C311.118%2043.98%20313.603%2037.435%20318.573%2032.115C323.613%2026.725%20329.633%2024.03%20336.633%2024.03C343.983%2024.03%20349.688%2026.585%20353.748%2031.695V25.5ZM328.758%2062.46C331.488%2065.19%20334.953%2066.555%20339.153%2066.555C343.353%2066.555%20346.818%2065.19%20349.548%2062.46C352.348%2059.66%20353.748%2056.09%20353.748%2051.75C353.748%2047.41%20352.348%2043.875%20349.548%2041.145C346.818%2038.345%20343.353%2036.945%20339.153%2036.945C334.953%2036.945%20331.488%2038.345%20328.758%2041.145C326.028%2043.875%20324.663%2047.41%20324.663%2051.75C324.663%2056.09%20326.028%2059.66%20328.758%2062.46ZM419.371%204.49999H432.916V78H419.371V71.805C415.381%2076.915%20409.711%2079.47%20402.361%2079.47C395.291%2079.47%20389.236%2076.81%20384.196%2071.49C379.226%2066.1%20376.741%2059.52%20376.741%2051.75C376.741%2043.98%20379.226%2037.435%20384.196%2032.115C389.236%2026.725%20395.291%2024.03%20402.361%2024.03C409.711%2024.03%20415.381%2026.585%20419.371%2031.695V4.49999ZM394.381%2062.46C397.181%2065.19%20400.681%2066.555%20404.881%2066.555C409.081%2066.555%20412.546%2065.19%20415.276%2062.46C418.006%2059.66%20419.371%2056.09%20419.371%2051.75C419.371%2047.41%20418.006%2043.875%20415.276%2041.145C412.546%2038.345%20409.081%2036.945%20404.881%2036.945C400.681%2036.945%20397.181%2038.345%20394.381%2041.145C391.651%2043.875%20390.286%2047.41%20390.286%2051.75C390.286%2056.09%20391.651%2059.66%20394.381%2062.46ZM456.748%2057.315C458.568%2063.895%20463.503%2067.185%20471.553%2067.185C476.733%2067.185%20480.653%2065.435%20483.313%2061.935L494.233%2068.235C489.053%2075.725%20481.423%2079.47%20471.343%2079.47C462.663%2079.47%20455.698%2076.845%20450.448%2071.595C445.198%2066.345%20442.573%2059.73%20442.573%2051.75C442.573%2043.84%20445.163%2037.26%20450.343%2032.01C455.523%2026.69%20462.173%2024.03%20470.293%2024.03C477.993%2024.03%20484.328%2026.69%20489.298%2032.01C494.338%2037.33%20496.858%2043.91%20496.858%2051.75C496.858%2053.5%20496.683%2055.355%20496.333%2057.315H456.748ZM456.538%2046.815H483.313C482.543%2043.245%20480.933%2040.585%20478.483%2038.835C476.103%2037.085%20473.373%2036.21%20470.293%2036.21C466.653%2036.21%20463.643%2037.155%20461.263%2039.045C458.883%2040.865%20457.308%2043.455%20456.538%2046.815ZM536.134%204.49999C546.214%204.49999%20554.614%208.035%20561.334%2015.105C568.124%2022.175%20571.519%2030.89%20571.519%2041.25C571.519%2051.61%20568.124%2060.325%20561.334%2067.395C554.614%2074.465%20546.214%2078%20536.134%2078H506.944V4.49999H536.134ZM536.134%2064.14C542.504%2064.14%20547.684%2062.04%20551.674%2057.84C555.664%2053.57%20557.659%2048.04%20557.659%2041.25C557.659%2034.46%20555.664%2028.965%20551.674%2024.765C547.684%2020.495%20542.504%2018.36%20536.134%2018.36H521.434V64.14H536.134ZM626.213%2039.885C632.653%2043.595%20635.873%2049.195%20635.873%2056.685C635.873%2062.915%20633.668%2068.025%20629.258%2072.015C624.848%2076.005%20619.423%2078%20612.983%2078H581.798V4.49999H610.778C617.078%204.49999%20622.363%206.45999%20626.633%2010.38C630.973%2014.23%20633.143%2019.165%20633.143%2025.185C633.143%2031.275%20630.833%2036.175%20626.213%2039.885ZM610.778%2018.045H596.288V34.215H610.778C613.018%2034.215%20614.873%2033.445%20616.343%2031.905C617.883%2030.365%20618.653%2028.44%20618.653%2026.13C618.653%2023.82%20617.918%2021.895%20616.448%2020.355C614.978%2018.815%20613.088%2018.045%20610.778%2018.045ZM612.983%2064.455C615.433%2064.455%20617.463%2063.65%20619.073%2062.04C620.683%2060.36%20621.488%2058.26%20621.488%2055.74C621.488%2053.29%20620.683%2051.26%20619.073%2049.65C617.463%2047.97%20615.433%2047.13%20612.983%2047.13H596.288V64.455H612.983Z%22%20fill%3D%22%231E1B4B%22%20style%3D%22fill%3A%20rgb(30%2C%2027%2C%2075)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M69.209%204H49.4775V78.3125H69.209V4Z%22%20fill%3D%22%234F46E5%22%20style%3D%22fill%3A%20rgb(79%2C%2070%2C%20229)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M46.4707%204H26.7393V78.3125H46.4707V4Z%22%20fill%3D%22%234F46E5%22%20style%3D%22fill%3A%20rgb(79%2C%2070%2C%20229)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M23.7315%204H4V78.3125H23.7315V4Z%22%20fill%3D%22%234F46E5%22%20style%3D%22fill%3A%20rgb(79%2C%2070%2C%20229)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M72.2168%204.0061V52.1171C72.2168%2059.0833%2074.9821%2065.7023%2079.9045%2070.626C84.8269%2075.5484%2091.4472%2078.3137%2098.4134%2078.3137H109.947V58.5822H98.4134C96.6958%2058.5822%2095.0669%2057.8866%2093.8554%2056.6751C92.6439%2055.4635%2091.9483%2053.8346%2091.9483%2052.1171V24.203C91.9483%2013.2501%2083.1118%204.2585%2072.2168%204.00733V4.0061Z%22%20fill%3D%22%234F46E5%22%20style%3D%22fill%3A%20rgb(79%2C%2070%2C%20229)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://www.paradedb.com/favicon.ico?57975f116b3c8317",
    "ogImage": "https://www.paradedb.com/opengraph-image.png?13266c7892e1abad",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'ParadeDB'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 8,
      "text": "Learn More",
      "reasoning": "Button #2 has a vibrant brand color background (#4F39F6) and action-oriented text 'Learn More', making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Get Started",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and a common secondary action text 'Get Started', making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'ParadeDB'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles