Paragon Brand Identity
A complete profile of Paragon's visual system — colors, typography, components, and personality — extracted from http://useparagon.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://useparagon.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Paragon's actual button styles.
Brand Personality
Paragon Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Paragon's primary brand color?
Paragon's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Paragon use?
Paragon uses #FFFFFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Paragon use?
Paragon uses Helvetica Now Text Medium for body text and Helvetica Now Display Medium for headings. Fonts were detected on http://useparagon.com as part of their live design system.
Does Paragon use a light or dark theme?
Paragon's primary site uses a dark color scheme, with a background of #060311.
Where can I find Paragon's logo?
Paragon's logo is available directly on their site (http://useparagon.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://useparagon.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Paragon.
Methodology
Brand data on this page was extracted from http://useparagon.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Paragon.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Helvetica Now Text Medium",
"role": "body"
},
{
"family": "Helvetica Now Text Regular",
"role": "body"
},
{
"family": "Helvetica Now Display Medium",
"role": "heading"
},
{
"family": "Helvetica Monospaced Pro Regular",
"role": "monospace"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#5C3AE4",
"accent": "#FFFFFF",
"background": "#060311",
"textPrimary": "#060311",
"link": "#10063A"
},
"typography": {
"fontFamilies": {
"primary": "Helvetica Now Text Medium",
"heading": "Helvetica Now Display Medium"
},
"fontStacks": {
"heading": [
"Helvetica Now Display Medium",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Helvetica Now Text Medium",
"sans-serif"
]
},
"fontSizes": {
"h1": "48px",
"h2": "40px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"buttonPrimary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "rgba(13, 9, 28, 0.4) 0px 0px 1px 0px, rgba(13, 9, 28, 0.1) 0px 2px 4px -2px"
},
"buttonSecondary": {
"background": "#050210",
"textColor": "#0000EE",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://framerusercontent.com/images/3PqZXX9YA8JERh8DG4nRGNkNhc.svg?width=109&height=26",
"favicon": "https://framerusercontent.com/images/jXhPXy168my6nWMFqrNkicWzpsg.png",
"ogImage": "https://framerusercontent.com/assets/soLBH5W979PO62Y5tsJ7uigdks.png",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Paragon' inferred from the URL and page title.",
"confidence": 0.8,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Start for free",
"reasoning": "The button 'Start for free' is likely the primary CTA due to its action-oriented text, encouraging users to begin using the service without cost. It is also in a prominent color group (light/white) that contrasts with the dark background, making it stand out."
},
"secondary": {
"index": 5,
"text": "See all",
"reasoning": "The button 'See all' is selected as secondary because it is from a different color group (dark) and serves a supportive role, likely leading to more information or options."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "developers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Paragon' inferred from the URL and page title.",
"confidence": 0.8
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}