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Parakey Brand Identity

A complete profile of Parakey's visual system — colors, typography, components, and personality — extracted from http://parakey.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#FF0000
Accent
#0077DD
Body Font
Raleway
Heading
Georgia

Color Palette

Brand palette extracted from http://parakey.com.

primary
#FF0000
rgb(255, 0, 0)
secondary
#00A8E6
rgb(0, 168, 230)
accent
#0077DD
rgb(0, 119, 221)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1A1A1A
rgb(26, 26, 26)
link
#0077DD
rgb(0, 119, 221)

Typography

Each font links to its Google Fonts page where available.

primary
Raleway
heading
Georgia
Georgia, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Parakey favicon
Favicon

Brand Personality

Tone: professional Energy: medium Audience: home buyers in Columbus, GA

Parakey Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Parakey's primary brand color?

Parakey's primary brand color is #FF0000. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Parakey use?

Parakey uses #0077DD as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Parakey use?

Parakey uses Raleway for body text and Georgia for headings. Fonts were detected on http://parakey.com as part of their live design system.

Does Parakey use a light or dark theme?

Parakey's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from http://parakey.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Parakey.

Methodology

Brand data on this page was extracted from http://parakey.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Parakey.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Raleway",
      "role": "body"
    },
    {
      "family": "Georgia",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FF0000",
    "secondary": "#00A8E6",
    "accent": "#0077DD",
    "background": "#FFFFFF",
    "textPrimary": "#1A1A1A",
    "link": "#0077DD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Raleway",
      "heading": "Georgia"
    },
    "fontStacks": {
      "heading": [
        "Georgia",
        "serif"
      ],
      "body": [
        "Georgia",
        "serif"
      ],
      "paragraph": [
        "Georgia",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "favicon": "https://storage.googleapis.com/idx-code-gs.ihouseprd.com/idxv3/6-49-05-00000/images/web/icons/favicon.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - the candidates do not match the inferred brand 'parakey.com'. Candidate #0 is not in the header, and Candidate #1 links externally, which is not typical for a main brand logo. Candidate #2 is not in the header and does not match the favicon or brand name.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "home buyers in Columbus, GA"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - the candidates do not match the inferred brand 'parakey.com'. Candidate #0 is not in the header, and Candidate #1 links externally, which is not typical for a main brand logo. Candidate #2 is not in the header and does not match the favicon or brand name.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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