Home · Branding · Pax

Pax Brand Identity

A complete profile of Pax's visual system — colors, typography, components, and personality — extracted from https://paxai.com/. Built for designers, agents, and AI tools.

Download JSON

Primary

#334155

Accent

#D0D6E0

Body Font

Inter

Heading

Inter

Color Palette

Brand palette extracted from https://paxai.com/.

primary

#334155

rgb(51, 65, 85)

secondary

#BB86FC

rgb(187, 134, 252)

accent

#D0D6E0

rgb(208, 214, 224)

background

#121212

rgb(18, 18, 18)

textPrimary

#121212

rgb(18, 18, 18)

link

#D0D6E0

rgb(208, 214, 224)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Inter

Inter Google Fonts →

fontHeading, fontHeading Fallback, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Pax's actual button styles.

input

background #2A2A2A textColor #FFFFFF borderColor #414141 borderRadius 12px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses seeking duty drawback services

Pax Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: paxai.com

Source: paxai.com

Image: paxai.com

Source: paxai.com

Image: paxai.com

Source: paxai.com

Image: paxai.com

Source: paxai.com

Image: paxai.com

Source: paxai.com

Image: paxai.com

Source: paxai.com

Frequently Asked Questions

What is Pax's primary brand color?

Pax's primary brand color is #334155. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Pax use?

Pax uses #D0D6E0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Pax use?

Pax uses Inter as the primary typeface across body and headings.

Does Pax use a light or dark theme?

Pax's primary site uses a dark color scheme, with a background of #121212.

Where can I find Pax's logo?

Pax's logo is available directly on their site (https://paxai.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://paxai.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pax.

Methodology

Brand data on this page was extracted from https://paxai.com/ on 2026-06-08 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pax.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/pax.json GET /branding/pax/llms.txt

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#334155",
    "secondary": "#BB86FC",
    "accent": "#D0D6E0",
    "background": "#121212",
    "textPrimary": "#121212",
    "link": "#D0D6E0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "fontHeading",
        "fontHeading Fallback",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "60px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#2A2A2A",
      "textColor": "#FFFFFF",
      "borderColor": "#414141",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20id%3D%22main-nav-logo%22%20width%3D%2280%22%20height%3D%2240%22%20viewBox%3D%220%200%2080%2040%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M17.1567%2024.7129H17.1506C15.8054%2024.7129%2014.7148%2025.8034%2014.7148%2027.1486V27.1548C14.7148%2028.5%2015.8054%2029.5905%2017.1506%2029.5905H17.1567C18.5019%2029.5905%2019.5924%2028.5%2019.5924%2027.1548V27.1486C19.5924%2025.8034%2018.5019%2024.7129%2017.1567%2024.7129Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M8.10378%2017.821V18.6778L8.12826%2034.0756H10.7721C12.0634%2034.0572%2013.1099%2033.0352%2013.1711%2031.7561L13.1833%2031.7439V31.6582C13.1833%2031.6582%2013.1833%2031.646%2013.1833%2031.6399C13.1833%2031.6399%2013.1833%2031.6276%2013.1833%2031.6215L13.1711%2027.5701L13.1405%2018.5064C13.1405%2018.3779%2013.1405%2017.9924%2013.1405%2017.821C13.1405%2014.247%2015.87%2011.3094%2019.3645%2010.985V5.92383C13.0854%206.26043%208.09766%2011.4563%208.09766%2017.821H8.10378Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M20.6328%205.92435V10.9794C24.1212%2011.3099%2026.8568%2014.2414%2026.8568%2017.8154C26.8568%2021.3895%2024.1273%2024.327%2020.6328%2024.6514V29.7065C26.9119%2029.3699%2031.8996%2024.174%2031.8996%2017.8093C31.8996%2011.4445%2026.9119%206.24871%2020.6328%205.91211V5.92435Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M60.3937%2011.2979C56.5944%2011.2979%2053.8359%2013.998%2053.8359%2017.7215C53.8359%2021.4451%2056.5944%2024.1452%2060.3937%2024.1452C61.9304%2024.1452%2063.3009%2023.6728%2064.3535%2022.7922V24.1131H66.9049V17.7215C66.9049%2014.0009%2064.1669%2011.2979%2060.3937%2011.2979ZM64.3535%2017.7215C64.3535%2020.1213%2062.6885%2021.8621%2060.3937%2021.8621C58.0989%2021.8621%2056.434%2020.1213%2056.434%2017.7215C56.434%2015.3218%2058.0989%2013.581%2060.3937%2013.581C62.6885%2013.581%2064.3535%2015.3218%2064.3535%2017.7215Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M46.5112%2011.2979C42.738%2011.2979%2040%2013.998%2040%2017.7215V28.7027H42.5514V22.7893C43.604%2023.667%2044.9745%2024.1423%2046.5112%2024.1423C50.3105%2024.1423%2053.069%2021.4422%2053.069%2017.7186C53.069%2013.995%2050.3105%2011.2979%2046.5112%2011.2979ZM50.4709%2017.7215C50.4709%2020.1213%2048.806%2021.8621%2046.5112%2021.8621C44.2164%2021.8621%2042.5514%2020.1213%2042.5514%2017.7215C42.5514%2015.3218%2044.2164%2013.581%2046.5112%2013.581C48.806%2013.581%2050.4709%2015.3218%2050.4709%2017.7215Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M75.7446%2018.1678L79.9988%2012.1553H77.0509L74.2691%2016.3162L71.4553%2012.1582H68.4141L72.6392%2018.0833L68.4141%2024.1104H71.3649L74.1117%2019.9348L76.9605%2024.0754H79.9988L75.7446%2018.1678Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.paxai.com/favicon-16x16.png",
    "ogImage": "https://www.paxai.com/og.png",
    "logoHref": "/",
    "logoAlt": "main-nav-logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pax AI'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking duty drawback services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pax AI'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

Pax Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Pax Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles