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Peakflo Brand Identity

A complete profile of Peakflo's visual system — colors, typography, components, and personality — extracted from https://peakflo.co. Built for designers, agents, and AI tools.

Download JSON
Primary
#3F97FF
Accent
#E91E63
Body Font
Segoe UI
Heading
Segoe UI

Color Palette

Brand palette extracted from https://peakflo.co.

primary
#3F97FF
rgb(63, 151, 255)
secondary
#E91E63
rgb(233, 30, 99)
accent
#E91E63
rgb(233, 30, 99)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#757575
rgb(117, 117, 117)
link
#124184
rgb(18, 65, 132)

Typography

Each font links to its Google Fonts page where available.

primary
Segoe UI
heading
Segoe UI
Noto-Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Peakflo logo
Logo
Peakflo favicon
Favicon
Peakflo social image
Social Card

UI Components

Live previews rendered using Peakflo's actual button styles.

buttonPrimary
background #E91E63 textColor #FFFFFF borderRadius 6px shadow none
buttonSecondary
background #FFFFFF textColor #2563EB borderColor #2563EB borderRadius 6px shadow none

Brand Personality

Tone: modern Energy: medium Audience: business professionals

Peakflo Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Peakflo's primary brand color?

Peakflo's primary brand color is #3F97FF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Peakflo use?

Peakflo uses #E91E63 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Peakflo use?

Peakflo uses Segoe UI as the primary typeface across body and headings.

Does Peakflo use a light or dark theme?

Peakflo's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Peakflo's logo?

Peakflo's logo is available directly on their site (https://peakflo.co). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://peakflo.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Peakflo.

Methodology

Brand data on this page was extracted from https://peakflo.co on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Peakflo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Noto-Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3F97FF",
    "secondary": "#E91E63",
    "accent": "#E91E63",
    "background": "#FFFFFF",
    "textPrimary": "#757575",
    "link": "#124184"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "Noto-Sans",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "Noto-Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "26px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E91E63",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2563EB",
      "borderColor": "#2563EB",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://peakflo.co/assets/public_Z2bljgy.webp",
    "favicon": "https://peakflo.co/favicon.svg",
    "ogImage": "https://imagedelivery.net/Rq0cqKaKVdzScXvHdp5x6A/c48cdab7-e2be-44c6-3430-fbaa9a63e300/highres",
    "logoHref": "/",
    "logoAlt": "Peakflo - Accounts Payable and Receivable Automation Solution"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Peakflo'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #0 'Get Started' uses a vibrant brand color (#E91E63) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 33,
      "text": "Explore more",
      "reasoning": "Button #3 'Explore more' has a different background color (#FFFFFF) and serves as a secondary action with less urgency."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Peakflo'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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