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Pebble Brand Identity

A complete profile of Pebble's visual system — colors, typography, components, and personality — extracted from http://getpebble.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#1967D2
Accent
#8AB4F8
Body Font
Google Sans
Heading
Google Sans

Color Palette

Brand palette extracted from http://getpebble.com.

primary
#1967D2
rgb(25, 103, 210)
secondary
#F6AEA9
rgb(246, 174, 169)
accent
#8AB4F8
rgb(138, 180, 248)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#191C1D
rgb(25, 28, 29)
link
#8AB4F8
rgb(138, 180, 248)

Typography

Each font links to its Google Fonts page where available.

primary
Google Sans
Google Sans Google Fonts →
heading
Google Sans
Google Sans Google Fonts →
Google Sans, Noto Sans, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Pebble logo
Logo
Pebble favicon
Favicon
Pebble social image
Social Card

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy consumers

Pebble Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Pebble's primary brand color?

Pebble's primary brand color is #1967D2. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Pebble use?

Pebble uses #8AB4F8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Pebble use?

Pebble uses Google Sans as the primary typeface across body and headings.

Does Pebble use a light or dark theme?

Pebble's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Pebble's logo?

Pebble's logo is available directly on their site (http://getpebble.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://getpebble.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pebble.

Methodology

Brand data on this page was extracted from http://getpebble.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pebble.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Google Sans",
      "role": "body"
    },
    {
      "family": "Google Sans Flex",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    },
    {
      "family": "Google Sans Text",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1967D2",
    "secondary": "#F6AEA9",
    "accent": "#8AB4F8",
    "background": "#FFFFFF",
    "textPrimary": "#191C1D",
    "link": "#8AB4F8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Google Sans",
      "heading": "Google Sans"
    },
    "fontStacks": {
      "heading": [
        "Google Sans",
        "Noto Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Google Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Google Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22multicolor%22%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M22.08%2012.24c0-.69-.075-1.215-.165-1.74H12v3.6h5.955c-.15.93-.78%202.385-2.175%203.39v2.46h3.18c1.98-1.815%203.12-4.515%203.12-7.71z%22%20fill%3D%22%234285F4%22%20style%3D%22fill%3A%20rgb(66%2C%20133%2C%20244)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M12%2022.5c2.835%200%205.205-.945%206.945-2.535l-3.18-2.46c-.9.645-2.13%201.125-3.765%201.125-2.835%200-5.22-1.86-6.12-4.44H2.625v2.535A10.487%2010.487%200%200012%2022.5z%22%20fill%3D%22%2334A853%22%20style%3D%22fill%3A%20rgb(52%2C%20168%2C%2083)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M5.88%2014.175c-.225-.675-.39-1.41-.39-2.175%200-.764.15-1.5.39-2.174V7.29H2.625A10.385%2010.385%200%20001.5%2012c0%201.694.405%203.285%201.125%204.71l3.255-2.535z%22%20fill%3D%22%23FBBC05%22%20style%3D%22fill%3A%20rgb(251%2C%20188%2C%205)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M12%205.37c2.04%200%203.405.87%204.185%201.62l2.85-2.745C17.205%202.535%2014.835%201.5%2012%201.5c-4.11%200-7.65%202.355-9.375%205.79L5.88%209.825C6.78%207.245%209.165%205.37%2012%205.37z%22%20fill%3D%22%23EA4335%22%20style%3D%22fill%3A%20rgb(234%2C%2067%2C%2053)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.gstatic.com/store/images/favicons/favicon_gstore_48px_new.png",
    "ogImage": "https://lh3.googleusercontent.com/I7TOyZ4Km4pcDQhrNkcFcwx9XrFRx41-upct8LUkvEuE1R2FZC3JYwgWcbRQb5qBX-ToRd1Xmkuun4vN14h6dCJ133SoP2rqvg=rj-sc0xffffffff",
    "logoHref": "/?hl=en-US"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 53,
    "reasoning": "Selected #0 because it is visible, located at the top, and links to the homepage, which aligns with the Google Store brand.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy consumers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located at the top, and links to the homepage, which aligns with the Google Store brand.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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