Persana AI Brand Identity
A complete profile of Persana AI's visual system — colors, typography, components, and personality — extracted from https://www.persana.ai/. Built for designers, agents, and AI tools.
Primary
#0000EE
Accent
#C03EDC
Body Font
Inter
Heading
Inter
Color Palette
Brand palette extracted from https://www.persana.ai/.
Typography
Each font links to its Google Fonts page where available.
primary
Inter
heading
Inter
Inter, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%22%2F%3E%0A%3Cpath%20d%3D%22M10.0951%2012.5765V15.0252C10.0421%2016.3401%209.51854%2017.6622%208.56076%2018.6151L6.29297%2017.0277C6.90576%2016.6803%207.39309%2016.024%207.44134%2014.9432V12.5765H7.40033L7.44134%2012.5234H10.0951V12.5765Z%22%20fill%3D%22url(%23svg-1421436726_8839_paint1_linear_5017_4661)%22%2F%3E%0A%3Cdefs%3E%0A%3ClinearGradient%20id%3D%22svg-1421436726_8839_paint0_linear_5017_4661%22%20x1%3D%223.5006%22%20y1%3D%2225.006%22%20x2%3D%2218.6224%22%20y2%3D%22-2.71894%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%0A%3Cstop%20stop-color%3D%22%233D22D8%22%2F%3E%0A%3Cstop%20offset%3D%220.71%22%20stop-color%3D%22%23C13DDD%22%2F%3E%0A%3C%2FlinearGradient%3E%0A%3ClinearGradient%20id%3D%22svg-1421436726_8839_paint1_linear_5017_4661%22%20x1%3D%229.75256%22%20y1%3D%2214.4004%22%20x2%3D%22-4.07615%22%20y2%3D%2223.6308%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%0A%3Cstop%20stop-color%3D%22%234724D8%22%2F%3E%0A%3Cstop%20offset%3D%220.71%22%20stop-color%3D%22%23C13DDD%22%2F%3E%0A%3C%2FlinearGradient%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Persana AI's actual button styles.
Brand Personality
Tone: modern Energy: high Audience: sales professionals and businesses looking to enhance prospecting with AI
Persana AI Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Persana AI's primary brand color?
Persana AI's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Persana AI use?
Persana AI uses #C03EDC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Persana AI use?
Persana AI uses Inter as the primary typeface across body and headings.
Does Persana AI use a light or dark theme?
Persana AI's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Persana AI's logo?
Persana AI's logo is available directly on their site (https://www.persana.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.persana.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Persana AI.
Methodology
Brand data on this page was extracted from https://www.persana.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Persana AI.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Helvetica",
"role": "unknown"
},
{
"family": "Roboto",
"role": "unknown"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#EDE0FA",
"accent": "#C03EDC",
"background": "#FFFFFF",
"textPrimary": "#C03EDC",
"link": "#C03EDC"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Inter",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "14px",
"h2": "60px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "16px"
},
"components": {
"buttonPrimary": {
"background": "#C03EDC",
"textColor": "#0000EE",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20121%2020%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22121%22%20height%3D%2220%22%20viewBox%3D%220%200%20121%2020%22%20fill%3D%22none%22%20id%3D%22svg-1421436726_8839%22%3E%0A%3Cpath%20d%3D%22M26.457%2018.0746V2.3689H32.6935C33.6512%202.3689%2034.5077%202.55949%2035.2628%202.94067C36.0179%203.32185%2036.609%203.85985%2037.036%204.55708C37.4631%205.25189%2037.6754%206.08663%2037.6754%207.05888V7.3508C37.6754%208.32306%2037.4534%209.16021%2037.0143%209.86467C36.5728%2010.5691%2035.9793%2011.1071%2035.2315%2011.4811C34.4836%2011.855%2033.6392%2012.0432%2032.6959%2012.0432H28.8816V18.0794H26.4594L26.457%2018.0746ZM28.8792%209.84055H32.4474C33.299%209.84055%2033.9793%209.61618%2034.4884%209.16745C34.9974%208.71871%2035.2508%208.10593%2035.2508%207.32668V7.10231C35.2508%206.30858%2034.9974%205.68856%2034.4884%205.23982C33.9793%204.79109%2033.299%204.56673%2032.4474%204.56673H28.8792V9.84055Z%22%20fill%3D%22black%22%2F%3E%0A%3Cpath%20d%3D%22M43.4646%2018.3877C42.3428%2018.3877%2041.3633%2018.1513%2040.5262%2017.6808C39.689%2017.2104%2039.0352%2016.5445%2038.5623%2015.6832C38.0919%2014.8244%2037.8555%2013.8256%2037.8555%2012.6869V12.4166C37.8555%2011.2659%2038.0871%2010.2598%2038.5503%209.39856C39.0135%208.53969%2039.66%207.87383%2040.49%207.40097C41.3199%206.93053%2042.2801%206.69409%2043.373%206.69409C44.4658%206.69409%2045.3657%206.93053%2046.1667%207.40097C46.9677%207.87142%2047.5925%208.52763%2048.0388%209.36478C48.4876%2010.2019%2048.7119%2011.1814%2048.7119%2012.3033V13.179H40.2077C40.2367%2014.1513%2040.5623%2014.9257%2041.1848%2015.5023C41.8048%2016.0789%2042.5792%2016.366%2043.5081%2016.366C44.3742%2016.366%2045.0304%2016.173%2045.4719%2015.7822C45.9134%2015.3937%2046.2535%2014.945%2046.4924%2014.436L48.4007%2015.4227C48.1908%2015.8425%2047.8892%2016.284%2047.4912%2016.7472C47.0955%2017.2104%2046.5744%2017.5988%2045.9327%2017.9148C45.2885%2018.2285%2044.4658%2018.3853%2043.4646%2018.3853V18.3877ZM40.2342%2011.4106H46.3597C46.2994%2010.5735%2046.0002%209.91966%2045.4622%209.44681C44.9242%208.97636%2044.2198%208.73993%2043.3537%208.73993C42.4875%208.73993%2041.7783%208.97636%2041.233%209.44681C40.6878%209.91725%2040.3549%2010.5735%2040.2342%2011.4106Z%22%20fill%3D%22black%22%2F%3E%0A%3Cpath%20d%3D%22M50.1508%2018.0749V7.01337H52.4162V8.31373H52.7757C52.9542%207.85052%2053.2437%207.51035%2053.6394%207.29322C54.035%207.0761%2054.5248%206.96753%2055.1086%206.96753H56.4331V9.05438H55.0194C54.2715%209.05438%2053.6587%209.25945%2053.1786%209.672C52.6985%2010.0845%2052.4596%2010.7142%2052.4596%2011.5683V18.0749H50.1484H50.1508Z%22%20fill%3D%22black%22%2F%3E%0A%3Cpath%20d%3D%22M61.7727%2018.3877C60.3662%2018.3877%2059.2009%2018.0741%2058.2721%2017.4444C57.3457%2016.8171%2056.7763%2015.8666%2056.5664%2014.5952L58.7208%2014.0789C58.8414%2014.6917%2059.0417%2015.179%2059.3264%2015.5361C59.611%2015.8955%2059.9657%2016.1489%2060.3927%2016.2984C60.8197%2016.448%2061.2781%2016.5228%2061.7727%2016.5228C62.5061%2016.5228%2063.0706%2016.3805%2063.4663%2016.0958C63.8619%2015.8111%2064.0598%2015.4444%2064.0598%2014.9957C64.0598%2014.5469%2063.8716%2014.2188%2063.4976%2014.0089C63.1237%2013.799%2062.5712%2013.6278%2061.8378%2013.4926L61.0755%2013.3575C60.3276%2013.2224%2059.6472%2013.0294%2059.0344%2012.7737C58.4216%2012.5204%2057.9343%2012.1682%2057.5773%2011.7194C57.2178%2011.2707%2057.0393%2010.6941%2057.0393%209.99204C57.0393%208.945%2057.4277%208.13439%2058.2069%207.55779C58.9838%206.98119%2060.0163%206.69409%2061.3022%206.69409C62.5881%206.69409%2063.5652%206.97395%2064.3638%207.53607C65.1647%208.09579%2065.6834%208.85574%2065.9223%209.81352L63.7678%2010.4191C63.6327%209.74596%2063.3481%209.27069%2062.9162%208.99325C62.482%208.7158%2061.944%208.57829%2061.2998%208.57829C60.6557%208.57829%2060.178%208.69409%2059.8185%208.9257C59.459%209.1573%2059.2805%209.483%2059.2805%209.90278C59.2805%2010.3515%2059.4566%2010.6796%2059.8089%2010.8895C60.1611%2011.0994%2060.634%2011.2562%2061.2347%2011.36L62.0188%2011.4951C62.8125%2011.6302%2063.5362%2011.8159%2064.1949%2012.0572C64.8535%2012.296%2065.3722%2012.641%2065.7534%2013.0897C66.1346%2013.5385%2066.3252%2014.1368%2066.3252%2014.8847C66.3252%2015.992%2065.9126%2016.8509%2065.0899%2017.4661C64.2673%2018.0789%2063.1599%2018.3853%2061.7703%2018.3853L61.7727%2018.3877Z%22%20fill%3D%22black%22%2F%3E%0A%3Cpath%20d%3D%22M71.4645%2018.3885C70.6708%2018.3885%2069.9639%2018.2534%2069.3439%2017.9856C68.7238%2017.7154%2068.2293%2017.3197%2067.8626%2016.7962C67.4959%2016.2727%2067.3125%2015.6382%2067.3125%2014.8879C67.3125%2014.1376%2067.4959%2013.4934%2067.8626%2012.9916C68.2293%2012.4898%2068.7311%2012.1134%2069.3656%2011.8577C70.0001%2011.6044%2070.7238%2011.4765%2071.5296%2011.4765H74.8951V10.7576C74.8951%2010.1134%2074.6997%209.59956%2074.3113%209.20873C73.9229%208.82031%2073.3246%208.62489%2072.5164%208.62489C71.7082%208.62489%2071.1171%208.81307%2070.6997%209.18701C70.2799%209.56096%2070.0049%2010.0483%2069.8698%2010.6442L67.7154%209.94938C67.8939%209.35107%2068.1834%208.80824%2068.5791%208.32332C68.9747%207.8384%2069.5031%207.44516%2070.1617%207.146C70.8203%206.84685%2071.6117%206.69727%2072.5405%206.69727C73.976%206.69727%2075.105%207.06397%2075.9277%207.79739C76.7504%208.5308%2077.1629%209.5706%2077.1629%2010.9168V15.4717C77.1629%2015.9204%2077.3728%2016.1448%2077.7902%2016.1448H78.7335V18.0748H77.0061C76.4826%2018.0748%2076.0556%2017.9397%2075.7275%2017.6719C75.3994%2017.4017%2075.2329%2017.0374%2075.2329%2016.5718V16.5043H74.8975C74.7769%2016.7286%2074.5984%2016.9916%2074.3595%2017.2883C74.1207%2017.5875%2073.7685%2017.8456%2073.3053%2018.0628C72.8421%2018.2799%2072.2293%2018.3885%2071.4645%2018.3885ZM71.8023%2016.4825C72.7287%2016.4825%2073.4766%2016.2172%2074.0459%2015.6864C74.6153%2015.1556%2074.8975%2014.4271%2074.8975%2013.4982V13.2739H71.6672C71.0544%2013.2739%2070.5598%2013.4041%2070.1858%2013.6671C69.8119%2013.9277%2069.6237%2014.3137%2069.6237%2014.8227C69.6237%2015.3318%2069.8167%2015.7347%2070.2076%2016.0338C70.596%2016.333%2071.1267%2016.4825%2071.7998%2016.4825H71.8023Z%22%20fill%3D%22black%22%2F%3E%0A%3Cpath%20d%3D%22M79.6328%2018.0745V7.01297H81.8982V8.6728H82.2577C82.4676%208.22407%2082.8415%207.80429%2083.3795%207.41587C83.9175%207.02745%2084.7185%206.83203%2085.78%206.83203C86.6171%206.83203%2087.3626%207.02021%2088.0116%207.39416C88.6606%207.7681%2089.1744%208.29645%2089.5484%208.97679C89.9223%209.65712%2090.1105%2010.4774%2090.1105%2011.4328V18.0745H87.7993V11.6137C87.7993%2010.6559%2087.5604%209.94904%2087.0803%209.49307C86.6002%209.0371%2085.944%208.80791%2085.1069%208.80791C84.1491%208.80791%2083.3819%209.12154%2082.8077%209.75121C82.2311%2010.3785%2081.944%2011.2928%2081.944%2012.4895V18.0769H79.6328V18.0745Z%22%20fill%3D%22black%22%2F%3E%0A%3Cpath%20d%3D%22M95.5153%2018.3885C94.7215%2018.3885%2094.0147%2018.2534%2093.3946%2017.9856C92.7746%2017.7154%2092.2801%2017.3197%2091.9133%2016.7962C91.5466%2016.2727%2091.3633%2015.6382%2091.3633%2014.8879C91.3633%2014.1376%2091.5466%2013.4934%2091.9133%2012.9916C92.2801%2012.4898%2092.7819%2012.1134%2093.4164%2011.8577C94.0509%2011.6044%2094.7746%2011.4765%2095.5804%2011.4765H98.9459V10.7576C98.9459%2010.1134%2098.7505%209.59956%2098.3621%209.20873C97.9737%208.82031%2097.3753%208.62489%2096.5671%208.62489C95.7589%208.62489%2095.1679%208.81307%2094.7505%209.18701C94.3307%209.56096%2094.0557%2010.0483%2093.9206%2010.6442L91.7662%209.94938C91.9447%209.35107%2092.2342%208.80824%2092.6299%208.32332C93.0255%207.8384%2093.5539%207.44516%2094.2125%207.146C94.8711%206.84685%2095.6624%206.69727%2096.5913%206.69727C98.0267%206.69727%2099.1558%207.06397%2099.9785%207.79739C100.801%208.5308%20101.214%209.5706%20101.214%2010.9168V15.4717C101.214%2015.9204%20101.424%2016.1448%20101.841%2016.1448H103.267L102.784%2018.0748H101.057C100.533%2018.0748%20100.106%2017.9397%2099.7782%2017.6719C99.4501%2017.4017%2099.2837%2017.0374%2099.2837%2016.5718V16.5043H98.9483C98.8277%2016.7286%2098.6492%2016.9916%2098.4103%2017.2883C98.1715%2017.5875%2097.8193%2017.8456%2097.356%2018.0628C96.8928%2018.2799%2096.2801%2018.3885%2095.5153%2018.3885ZM95.853%2016.4825C96.7794%2016.4825%2097.5273%2016.2172%2098.0967%2015.6864C98.6661%2015.1556%2098.9483%2014.4271%2098.9483%2013.4982V13.2739H95.7179C95.1051%2013.2739%2094.6106%2013.4041%2094.2366%2013.6671C93.8627%2013.9277%2093.6745%2014.3137%2093.6745%2014.8227C93.6745%2015.3318%2093.8675%2015.7347%2094.2583%2016.0338C94.6468%2016.333%2095.1775%2016.4825%2095.8506%2016.4825H95.853Z%22%20fill%3D%22black%22%2F%3E%0A%3Cpath%20d%3D%22M103.797%2018.0746L108.284%202.3689H112.547L117.013%2018.0746H114.523L113.49%2014.3737H107.343L106.311%2018.0746H103.797ZM107.949%2012.13H112.885L110.595%203.87432H110.236L107.946%2012.13H107.949Z%22%20fill%3D%22black%22%2F%3E%0A%3Cpath%20d%3D%22M117.797%2018.0746V2.3689H120.219V18.0746H117.797Z%22%20fill%3D%22black%22%2F%3E%0A%3Cpath%20d%3D%22M20.895%202.05549C19.7563%200.784082%2018.1544%200.0747889%2016.2654%200H12.4922C9.37274%200%207.4427%202.62003%207.4427%205.04705V7.17008H10.0965V5.04705C10.0965%204.08203%2010.8589%202.6538%2012.4922%202.6538H16.1858C18.6876%202.76236%2019.8142%204.54765%2019.8215%206.27262C19.8287%207.99758%2018.7165%209.79011%2016.2195%209.9228H5.05187C2.26538%209.9228%200%2012.1882%200%2014.9698V15.0229C0.0989143%2017.4958%201.86489%2020%205.04704%2020H5.04945C6.54041%2019.9976%207.71773%2019.4499%208.56212%2018.6152C9.5199%2017.6622%2010.0434%2016.3402%2010.0965%2015.0253V12.5766H16.3136C18.2026%2012.4849%2019.7973%2011.7612%2020.9264%2010.4825C21.9324%209.34379%2022.4825%207.84318%2022.4753%206.26056C22.468%204.68034%2021.9083%203.18456%2020.895%202.05549ZM5.04945%2017.3462H5.04704C3.99276%2017.3462%202.73583%2016.7165%202.6538%2014.9457C2.66827%2013.6357%203.73703%2012.5766%205.05187%2012.5766H7.4427V14.9433C7.39445%2016.0241%206.90711%2016.6803%206.29433%2017.0277C5.9035%2017.2497%205.45959%2017.3462%205.04945%2017.3462Z%22%20fill%3D%22url(%23svg-1421436726_8839_paint0_linear_5017_4661)%22%2F%3E%0A%3Cpath%20d%3D%22M10.0951%2012.5765V15.0252C10.0421%2016.3401%209.51854%2017.6622%208.56076%2018.6151L6.29297%2017.0277C6.90576%2016.6803%207.39309%2016.024%207.44134%2014.9432V12.5765H7.40033L7.44134%2012.5234H10.0951V12.5765Z%22%20fill%3D%22url(%23svg-1421436726_8839_paint1_linear_5017_4661)%22%2F%3E%0A%3Cdefs%3E%0A%3ClinearGradient%20id%3D%22svg-1421436726_8839_paint0_linear_5017_4661%22%20x1%3D%223.5006%22%20y1%3D%2225.006%22%20x2%3D%2218.6224%22%20y2%3D%22-2.71894%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%0A%3Cstop%20stop-color%3D%22%233D22D8%22%2F%3E%0A%3Cstop%20offset%3D%220.71%22%20stop-color%3D%22%23C13DDD%22%2F%3E%0A%3C%2FlinearGradient%3E%0A%3ClinearGradient%20id%3D%22svg-1421436726_8839_paint1_linear_5017_4661%22%20x1%3D%229.75256%22%20y1%3D%2214.4004%22%20x2%3D%22-4.07615%22%20y2%3D%2223.6308%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%0A%3Cstop%20stop-color%3D%22%234724D8%22%2F%3E%0A%3Cstop%20offset%3D%220.71%22%20stop-color%3D%22%23C13DDD%22%2F%3E%0A%3C%2FlinearGradient%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E",
"favicon": "https://framerusercontent.com/images/T5s8qrteJM9K2e7yEia7nvzHk.png",
"ogImage": "https://framerusercontent.com/assets/zczJkijF48UwDlktZFbUw0Yfd0I.png",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 7,
"reasoning": "Selected #7 because it is a medium-sized, visible logo in the body area linking to the homepage, matching the brand 'Persana AI'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get Started with a Demo",
"reasoning": "Button #0 'Get Started with a Demo' uses the vibrant brand color #C03EDC, making it the most prominent CTA, aligning with action-oriented text."
},
"secondary": {
"index": 2,
"text": "Request a demo",
"reasoning": "Button #2 'Request a demo' has a different background color (#FFFFFF) and serves as a secondary action with a similar purpose but less prominence."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "sales professionals and businesses looking to enhance prospecting with AI"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 7,
"selectedLogoReasoning": "Selected #7 because it is a medium-sized, visible logo in the body area linking to the homepage, matching the brand 'Persana AI'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}