Personio Brand Identity
A complete profile of Personio's visual system — colors, typography, components, and personality — extracted from https://personio.com. Built for designers, agents, and AI tools.
Primary
#FFEACC
Accent
#176164
Body Font
Regola Neue
Heading
Regola Neue
Color Palette
Brand palette extracted from https://personio.com.
Typography
Each font links to its Google Fonts page where available.
primary
Regola Neue
heading
Regola Neue
regolaNeue, regolaNeue Fallback, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Personio's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: HR professionals and businesses
Personio Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Personio's primary brand color?
Personio's primary brand color is #FFEACC. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Personio use?
Personio uses #176164 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Personio use?
Personio uses Regola Neue as the primary typeface across body and headings.
Does Personio use a light or dark theme?
Personio's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Personio's logo?
Personio's logo is available directly on their site (https://personio.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://personio.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Personio.
Methodology
Brand data on this page was extracted from https://personio.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Personio.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Regola Neue",
"role": "unknown"
}
],
"colors": {
"primary": "#FFEACC",
"secondary": "#E4C2F0",
"accent": "#176164",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#176164"
},
"typography": {
"fontFamilies": {
"primary": "Regola Neue",
"heading": "Regola Neue"
},
"fontStacks": {
"heading": [
"regolaNeue",
"regolaNeue Fallback",
"sans-serif"
],
"body": [
"regolaNeue",
"regolaNeue Fallback",
"sans-serif"
],
"paragraph": [
"regolaNeue",
"regolaNeue Fallback",
"sans-serif"
]
},
"fontSizes": {
"h1": "72px",
"h2": "48px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#141414",
"borderColor": null,
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.25) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.2) 0px 6px 6px -6px, rgba(255, 255, 255, 0.2) 0px 0px 10px 0px inset"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#141414",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 2px 16px -4px, rgba(0, 0, 0, 0.08) 0px 0.5px 2px 0px, rgba(255, 255, 255, 0.15) 0px 0px 24px 0px inset, rgba(0, 0, 0, 0.1) 0px -0.5px 1px 0px inset"
}
},
"images": {
"logo": 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"ogImage": "https://images.ctfassets.net/p03bi75xct27/27h8EcYQ91FSFTJzbPQkp1/53b21f2acdcb966975363a2cf1e98031/Homepage_SEO_OG_Image.png?w=1200&h=630",
"logoHref": "/"
},
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"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
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"text": "Book your demo",
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},
"secondary": {
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"text": "Take a tour",
"reasoning": "Button #2 ('Take a tour') is selected as secondary because it has a different background color (light/white) compared to the primary button, making it less prominent."
},
"confidence": 0.95
},
"personality": {
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"energy": "medium",
"targetAudience": "HR professionals and businesses"
},
"designSystem": {
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"componentLibrary": ""
},
"confidence": {
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"colors": 0.9,
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},
"__llm_metadata": {
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"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Personio'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}