Pina Earth Brand Identity
A complete profile of Pina Earth's visual system — colors, typography, components, and personality — extracted from https://pina.earth/en. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://pina.earth/en.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Pina Earth's actual button styles.
Brand Personality
Pina Earth Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Pina Earth's primary brand color?
Pina Earth's primary brand color is #032B1A. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Pina Earth use?
Pina Earth uses #26D957 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Pina Earth use?
Pina Earth uses Figtree for body text and Sora for headings. Fonts were detected on https://pina.earth/en as part of their live design system.
Does Pina Earth use a light or dark theme?
Pina Earth's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Pina Earth's logo?
Pina Earth's logo is available directly on their site (https://pina.earth/en). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://pina.earth/en using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pina Earth.
Methodology
Brand data on this page was extracted from https://pina.earth/en on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pina Earth.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Figtree",
"role": "body"
},
{
"family": "Space Mono",
"role": "monospace"
},
{
"family": "Sora",
"role": "heading"
}
],
"colors": {
"primary": "#032B1A",
"secondary": "#26D957",
"accent": "#26D957",
"background": "#FFFFFF",
"textPrimary": "#0D5341",
"link": "#0D5341"
},
"typography": {
"fontFamilies": {
"primary": "Figtree",
"heading": "Sora"
},
"fontStacks": {
"heading": [
"Sora",
"sans-serif"
],
"body": [
"Arial",
"sans-serif"
],
"paragraph": [
"Figtree",
"sans-serif"
]
},
"fontSizes": {
"h1": "56px",
"h2": "20px",
"body": "22px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "2px"
},
"components": {
"buttonPrimary": {
"background": "#26D957",
"textColor": "#032B1A",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#032B1A",
"borderColor": "#032B1A",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/6908a693dd0d05a2ab5dc73b/6920814ed09c6b6c8b526909_pina-earth-logo-white.svg",
"favicon": "https://cdn.prod.website-files.com/6908a693dd0d05a2ab5dc73b/6932e3d822732c1ee6c1cde1_Pina%20Symbol%20Green%20Square%2032x32.png",
"ogImage": "https://cdn.prod.website-files.com/6908a693dd0d05a2ab5dc73b/693857a02cccc8dcee266e48_shareimage-homepage-de.jpeg",
"logoHref": "#",
"logoAlt": "Pina Earth logo in white"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Pina Earth'. It is the most prominent logo fitting the brand identity.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Support the project",
"reasoning": "Button #2 has a vibrant green background (#26D957), which is a strong indicator of a primary CTA. The text 'Support the project' is action-oriented, aligning with primary CTA characteristics."
},
"secondary": {
"index": 1,
"text": "get in touch",
"reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action with the text 'get in touch', which is less prominent than the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "environmentally conscious individuals and organizations"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Pina Earth'. It is the most prominent logo fitting the brand identity.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}