Pippin / Rent the Backyard Brand Identity
A complete profile of Pippin / Rent the Backyard's visual system — colors, typography, components, and personality — extracted from http://rentthebackyard.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://rentthebackyard.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Pippin / Rent the Backyard's actual button styles.
Brand Personality
Pippin / Rent the Backyard Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Pippin / Rent the Backyard's primary brand color?
Pippin / Rent the Backyard's primary brand color is #1E1A35. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Pippin / Rent the Backyard use?
Pippin / Rent the Backyard uses #F85757 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Pippin / Rent the Backyard use?
Pippin / Rent the Backyard uses Thicccboi as the primary typeface across body and headings.
Does Pippin / Rent the Backyard use a light or dark theme?
Pippin / Rent the Backyard's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Pippin / Rent the Backyard's logo?
Pippin / Rent the Backyard's logo is available directly on their site (http://rentthebackyard.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://rentthebackyard.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pippin / Rent the Backyard.
Methodology
Brand data on this page was extracted from http://rentthebackyard.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pippin / Rent the Backyard.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Thicccboi",
"role": "unknown"
}
],
"colors": {
"primary": "#1E1A35",
"secondary": "#E4EAFA",
"accent": "#F85757",
"background": "#FFFFFF",
"textPrimary": "#222223",
"link": "#F85757"
},
"typography": {
"fontFamilies": {
"primary": "Thicccboi",
"heading": "Thicccboi"
},
"fontStacks": {
"heading": [
"Thicccboi",
"sans-serif"
],
"body": [
"Thicccboi",
"sans-serif"
],
"paragraph": [
"Thicccboi",
"sans-serif"
]
},
"fontSizes": {
"h1": "48px",
"h2": "30px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "14px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#222223",
"borderColor": "#FFFFFF",
"borderRadius": "14px",
"borderRadiusCorners": {
"topLeft": "14px",
"topRight": "14px",
"bottomRight": "14px",
"bottomLeft": "14px"
},
"shadow": "rgba(8, 15, 52, 0.06) 2px 2px 20px 0px"
},
"buttonPrimary": {
"background": "#222223",
"textColor": "#FFFFFF",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#E4EAFA",
"textColor": "#1E1A35",
"borderColor": "#1E1A35",
"borderRadius": "80px",
"borderRadiusCorners": {
"topLeft": "80px",
"topRight": "80px",
"bottomRight": "80px",
"bottomLeft": "80px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://www.rentthebackyard.com/wf-assets/65f371e5678eeed864ae098c/67b8e9cff57c55f85c766484_rent%20a%20backyard%20web%20logo.png",
"favicon": "https://www.rentthebackyard.com/wf-assets/65f371e5678eeed864ae098c/67bce8b0baf454b7955d293c_Untitled_design-removebg-preview.webp",
"ogImage": null,
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is the only candidate, matches the favicon, and links to the homepage, indicating it is the main brand logo.",
"confidence": 0.8,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Start exploring",
"reasoning": "Button #0 'Start exploring' is likely the primary CTA due to its action-oriented text and prominent dark background color, which stands out against the light background."
},
"secondary": {
"index": 4,
"text": "Accept selection",
"reasoning": "Button #4 'Accept selection' is chosen as secondary due to its distinct blue background color, which is different from the primary button's dark color."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "homeowners looking for modular or prefab homes"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.95,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is the only candidate, matches the favicon, and links to the homepage, indicating it is the main brand logo.",
"confidence": 0.8
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}