Plura (formerly Bloom Community) Brand Identity
A complete profile of Plura (formerly Bloom Community)'s visual system — colors, typography, components, and personality — extracted from https://www.heyplura.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.heyplura.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Plura (formerly Bloom Community)'s actual button styles.
Brand Personality
Plura (formerly Bloom Community) Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Plura (formerly Bloom Community)'s primary brand color?
Plura (formerly Bloom Community)'s primary brand color is #DE2020. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Plura (formerly Bloom Community) use?
Plura (formerly Bloom Community) uses Lato as the primary typeface across body and headings.
Does Plura (formerly Bloom Community) use a light or dark theme?
Plura (formerly Bloom Community)'s primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Plura (formerly Bloom Community)'s logo?
Plura (formerly Bloom Community)'s logo is available directly on their site (https://www.heyplura.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.heyplura.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Plura (formerly Bloom Community).
Methodology
Brand data on this page was extracted from https://www.heyplura.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Plura (formerly Bloom Community).
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Lato",
"role": "body"
},
{
"family": "Roboto",
"role": "unknown"
}
],
"colors": {
"primary": "#DE2020",
"secondary": "#611A15",
"accent": "#DE2020",
"background": "#FFFFFF",
"textPrimary": "#222B45",
"link": "#222B45"
},
"typography": {
"fontFamilies": {
"primary": "Lato",
"heading": "Lato"
},
"fontStacks": {
"heading": [
"Roboto"
],
"body": [
"Lato"
],
"paragraph": [
"Lato"
]
},
"fontSizes": {
"h1": "49px",
"h2": "37.8px",
"body": "21px"
}
},
"spacing": {
"baseUnit": 12,
"borderRadius": "3px"
},
"components": {
"buttonPrimary": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderRadius": "20px",
"borderRadiusCorners": {
"topLeft": "20px",
"topRight": "20px",
"bottomRight": "20px",
"bottomLeft": "20px"
},
"shadow": "rgb(0, 0, 0) 0px 0px 0px 1px inset"
},
"buttonSecondary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderRadius": "50px",
"borderRadiusCorners": {
"topLeft": "50px",
"topRight": "50px",
"bottomRight": "50px",
"bottomLeft": "50px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://umsousercontent.com/lib_QYpvDeTFJUyyRlZU/lh8nso1b7vcaudhy.svg?w=186",
"favicon": "https://cdn.umso.co/sl8pkc3bhwb8/assets/xn3cxq3f.png?w=64&h=64",
"ogImage": "https://heyplura.com/lib_QYpvDeTFJUyyRlZU/woij8ue330y25zuk.jpg?w=1200&h=630&fit=crop",
"logoHref": "/",
"logoAlt": "isobloomw.png"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Plura'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Add your Event",
"reasoning": "The button 'Add your Event' is likely the primary CTA due to its action-oriented text, encouraging user engagement. It stands out with a contrasting text color against its background, making it visually prominent."
},
"secondary": {
"index": 0,
"text": "See more FAQs",
"reasoning": "The button 'See more FAQs' serves as a secondary action, providing additional information. It has a different background color group, ensuring it doesn't compete visually with the primary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "event organizers and community builders"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Plura'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}