Plutto Brand Identity
A complete profile of Plutto's visual system — colors, typography, components, and personality — extracted from https://getplutto.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://getplutto.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Plutto's actual button styles.
Brand Personality
Plutto Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Plutto's primary brand color?
Plutto's primary brand color is #3D3BF3. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Plutto use?
Plutto uses Geist as the primary typeface across body and headings.
Does Plutto use a light or dark theme?
Plutto's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Plutto's logo?
Plutto's logo is available directly on their site (https://getplutto.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://getplutto.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Plutto.
Methodology
Brand data on this page was extracted from https://getplutto.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Plutto.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Geist",
"role": "unknown"
}
],
"colors": {
"primary": "#3D3BF3",
"secondary": "#5050DA",
"accent": "#3D3BF3",
"background": "#FFFFFF",
"textPrimary": "#6E6E70",
"link": "#5756FB"
},
"typography": {
"fontFamilies": {
"primary": "Geist",
"heading": "Geist"
},
"fontStacks": {
"heading": [
"Geist",
"sans-serif"
],
"body": [
"Geist",
"sans-serif"
],
"paragraph": [
"Geist",
"sans-serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "50px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#3D3BF3",
"textColor": "#FFFFFF",
"borderRadius": "50px",
"borderRadiusCorners": {
"topLeft": "50px",
"topRight": "50px",
"bottomRight": "50px",
"bottomLeft": "50px"
},
"shadow": "rgb(227, 227, 255) 0px 0px 0px 2px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#111114",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840bd3d60880a09c6a74b3a_Logo.svg",
"favicon": "https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840a233ea49af737517fb29_32x32.png",
"ogImage": "https://cdn.prod.website-files.com/67efea7d128a1e29fbfac717/6840a9f925891fbaf890808d_seo.png"
},
"__llm_logo_reasoning": {
"selectedIndex": 2,
"reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Plutto'.",
"confidence": 0.9,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Agenda una demo",
"reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #3D3BF3, which is consistent with the primary brand color, and has action-oriented text 'Agenda una demo'."
},
"secondary": {
"index": 2,
"text": "Agenda una demo",
"reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button and serves as an alternative option with the same text."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals seeking risk management solutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Plutto'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}