Pools (fka Withfriends) Brand Identity
A complete profile of Pools (fka Withfriends)'s visual system — colors, typography, components, and personality — extracted from https://pools.events. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://pools.events.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Pools (fka Withfriends)'s actual button styles.
Brand Personality
Pools (fka Withfriends) Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Pools (fka Withfriends)'s primary brand color?
Pools (fka Withfriends)'s primary brand color is #C8BDFC. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Pools (fka Withfriends) use?
Pools (fka Withfriends) uses #C6DFE2 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Pools (fka Withfriends) use?
Pools (fka Withfriends) uses Roboto for body text and Manrope for headings. Fonts were detected on https://pools.events as part of their live design system.
Does Pools (fka Withfriends) use a light or dark theme?
Pools (fka Withfriends)'s primary site uses a light color scheme, with a background of #FBFAF7.
Where can I find Pools (fka Withfriends)'s logo?
Pools (fka Withfriends)'s logo is available directly on their site (https://pools.events). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://pools.events using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pools (fka Withfriends).
Methodology
Brand data on this page was extracted from https://pools.events on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pools (fka Withfriends).
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Roboto",
"role": "body"
},
{
"family": "Manrope",
"role": "heading"
},
{
"family": "Archivo Black",
"role": "display"
}
],
"colors": {
"primary": "#C8BDFC",
"secondary": "#0172AD",
"accent": "#C6DFE2",
"background": "#FBFAF7",
"textPrimary": "#101010",
"link": "#C6DFE2"
},
"typography": {
"fontFamilies": {
"primary": "Roboto",
"heading": "Manrope"
},
"fontStacks": {
"heading": [
"Manrope",
"ui-sans-serif",
"system-ui",
"-apple-system",
"Segoe UI",
"Roboto",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"Manrope",
"ui-sans-serif",
"system-ui",
"-apple-system",
"Segoe UI",
"Roboto",
"Helvetica",
"Arial",
"sans-serif"
],
"paragraph": [
"Manrope",
"ui-sans-serif",
"system-ui",
"-apple-system",
"Segoe UI",
"Roboto",
"Helvetica",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "36px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"buttonPrimary": {
"background": "#C6DFE2",
"textColor": "#101010",
"borderColor": "#101010",
"borderRadius": "25px",
"borderRadiusCorners": {
"topLeft": "25px",
"topRight": "25px",
"bottomRight": "25px",
"bottomLeft": "25px"
},
"shadow": "rgb(16, 16, 16) 3px 3px 0px 0px"
},
"buttonSecondary": {
"background": "#FBFAF7",
"textColor": "#101010",
"borderColor": "#101010",
"borderRadius": "25px",
"borderRadiusCorners": {
"topLeft": "25px",
"topRight": "25px",
"bottomRight": "25px",
"bottomLeft": "25px"
},
"shadow": "rgb(16, 16, 16) 3px 3px 0px 0px"
}
},
"images": {
"logo": "https://friendstatic.s3.amazonaws.com/static/withfriends/images/brand/pools-logo-header-v3.png?AWSAccessKeyId=AKIAXTORPB25L4QO6AW5&Signature=wtnUi1Fq7g0kq2WccaK7ekxXmVg%3D&Expires=1777250967",
"favicon": "https://friendstatic.s3.amazonaws.com/static/withfriends/favicons/favicon-96x96.png?AWSAccessKeyId=AKIAXTORPB25L4QO6AW5&Signature=KubpZn5VtP%2BN3xq2BcmXbLD4V1M%3D&Expires=1777250967",
"ogImage": "https://friendstatic.s3.amazonaws.com/static/withfriends/images/brand/pools_banner.png?AWSAccessKeyId=AKIAXTORPB25L4QO6AW5&Signature=krPBsFu%2FT6M1IjWm9RELCcxEbAg%3D&Expires=1777250967",
"logoHref": "/",
"logoAlt": "Pools home"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'pools.events'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Upcoming Events",
"reasoning": "Button #0 has a distinct blue background (#C6DFE2) and the text 'Upcoming Events', which suggests a primary action related to event discovery, aligning with the site's purpose."
},
"secondary": {
"index": 0,
"text": "Join",
"reasoning": "Button #1 has a different background color (#FBFAF7) and the text 'Join', which is a common secondary action, complementing the primary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "playful",
"energy": "medium",
"targetAudience": "event-goers and community organizers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'pools.events'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}