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PowerMatrix Brand Identity

A complete profile of PowerMatrix's visual system — colors, typography, components, and personality — extracted from https://pwrmatrix.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#0000EE
Accent
#6C3B7A
Body Font
Roboto
Heading
Space Grotesk

Color Palette

Brand palette extracted from https://pwrmatrix.com.

primary
#0000EE
rgb(0, 0, 238)
accent
#6C3B7A
rgb(108, 59, 122)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#6C3B7A
rgb(108, 59, 122)
link
#6C3B7A
rgb(108, 59, 122)

Typography

Each font links to its Google Fonts page where available.

primary
Roboto
heading
Space Grotesk
Space Grotesk Google Fonts →
Space Grotesk, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

PowerMatrix logo
Logo
PowerMatrix favicon
Favicon

UI Components

Live previews rendered using PowerMatrix's actual button styles.

input
background #FFFFFF textColor #000000 borderColor #6C3B7A borderRadius 3px shadow none
buttonPrimary
background #6C3B7A textColor #FFFFFF borderRadius 3px shadow none
buttonSecondary
background #F3F3F3 textColor #6C3B7A borderColor #6C3B7A borderRadius 3px shadow none

Brand Personality

Tone: professional Energy: medium Audience: AI and data center professionals

PowerMatrix Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is PowerMatrix's primary brand color?

PowerMatrix's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does PowerMatrix use?

PowerMatrix uses #6C3B7A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does PowerMatrix use?

PowerMatrix uses Roboto for body text and Space Grotesk for headings. Fonts were detected on https://pwrmatrix.com as part of their live design system.

Does PowerMatrix use a light or dark theme?

PowerMatrix's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find PowerMatrix's logo?

PowerMatrix's logo is available directly on their site (https://pwrmatrix.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://pwrmatrix.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by PowerMatrix.

Methodology

Brand data on this page was extracted from https://pwrmatrix.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by PowerMatrix.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Space Grotesk",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#6C3B7A",
    "background": "#FFFFFF",
    "textPrimary": "#6C3B7A",
    "link": "#6C3B7A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60.8px",
      "h2": "32px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#6C3B7A",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6C3B7A",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3F3F3",
      "textColor": "#6C3B7A",
      "borderColor": "#6C3B7A",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/688d27a2f830b978f096c47a/688d2a34bfd4e0c8373f2265_%23114_PowerMatrix_Horizontal%20Layout_smalloneline%20(1).svg",
    "favicon": "https://cdn.prod.website-files.com/688d27a2f830b978f096c47a/689008e04b93cedd96411af4_Square%20Logo%2032x32.png",
    "ogImage": null,
    "logoHref": "#home",
    "logoAlt": "PowerMatrix logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'PowerMatrix'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Explore Technology",
      "reasoning": "Button #2 has a vibrant background color (#6C3B7A) and action-oriented text ('Explore Technology'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "Button #0 has a different background color (#F3F3F3) and serves as a secondary action ('Contact Us')."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "AI and data center professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'PowerMatrix'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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