Probably Genetic Brand Identity
A complete profile of Probably Genetic's visual system — colors, typography, components, and personality — extracted from https://www.probablygenetic.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.probablygenetic.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Probably Genetic's actual button styles.
Brand Personality
Probably Genetic Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
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Frequently Asked Questions
What is Probably Genetic's primary brand color?
Probably Genetic's primary brand color is #2D284E. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Probably Genetic use?
Probably Genetic uses Sentinel for body text and P22 Underground for headings. Fonts were detected on https://www.probablygenetic.com/ as part of their live design system.
Does Probably Genetic use a light or dark theme?
Probably Genetic's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Probably Genetic's logo?
Probably Genetic's logo is available directly on their site (https://www.probablygenetic.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.probablygenetic.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Probably Genetic.
Methodology
Brand data on this page was extracted from https://www.probablygenetic.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Probably Genetic.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "P22 Underground",
"role": "heading"
},
{
"family": "Sentinel",
"role": "body"
}
],
"colors": {
"primary": "#2D284E",
"secondary": "#423E64",
"accent": "#2D284E",
"background": "#FFFFFF",
"textPrimary": "#585056",
"link": "#433E64"
},
"typography": {
"fontFamilies": {
"primary": "Sentinel",
"heading": "P22 Underground"
},
"fontStacks": {
"heading": [
"Sentinel",
"sans-serif"
],
"body": [
"P22underground",
"sans-serif"
],
"paragraph": [
"P22underground",
"sans-serif"
]
},
"fontSizes": {
"h1": "32px",
"h2": "54px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "15px"
},
"components": {
"buttonPrimary": {
"background": "#2D284E",
"textColor": "#FFFFFF",
"borderRadius": "20px",
"borderRadiusCorners": {
"topLeft": "20px",
"topRight": "20px",
"bottomRight": "20px",
"bottomLeft": "20px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#BEDEDC",
"textColor": "#585056",
"borderRadius": "20px",
"borderRadiusCorners": {
"topLeft": "20px",
"topRight": "20px",
"bottomRight": "20px",
"bottomLeft": "20px"
},
"shadow": "rgba(255, 255, 255, 0.04) -2px -2px 10px 0px inset"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/600886e2dc64ccedc74f294f/6244c097bb50ad3d007c640d_logo-genetic-vector.svg",
"favicon": "https://cdn.prod.website-files.com/600886e2dc64ccedc74f294f/600886e2dc64cc73c54f2988_probably-genetics-favicon-32.png",
"ogImage": null,
"logoHref": "https://www.probablygenetic.com/?phId=019dcc32-e95b-7a88-a898-53d6a2460dfe"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, has a medium size, and links to the homepage, matching the brand 'Probably Genetic'.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Check your health",
"reasoning": "Button #0 ('Check your health') uses the primary brand color #2D284E, which is vibrant and action-oriented, making it the main call-to-action."
},
"secondary": {
"index": 6,
"text": "Share a diagnosisStart by providing detailed information about current diagnoses.",
"reasoning": "Button #6 ('Share a diagnosis') has a different background color (#BEDEDC) and serves as a secondary action with a supportive role."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "Individuals seeking genetic testing for rare diseases"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, has a medium size, and links to the homepage, matching the brand 'Probably Genetic'.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}