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Qualify.bot Brand Identity

A complete profile of Qualify.bot's visual system — colors, typography, components, and personality — extracted from https://www.qualify.bot/. Built for designers, agents, and AI tools.

Download JSON
Primary
#64748B
Accent
#16A34A
Body Font
Figtree
Heading
Figtree

Color Palette

Brand palette extracted from https://www.qualify.bot/.

primary
#64748B
rgb(100, 116, 139)
secondary
#9CA3AF
rgb(156, 163, 175)
accent
#16A34A
rgb(22, 163, 74)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#111827
rgb(17, 24, 39)
link
#111827
rgb(17, 24, 39)

Typography

Each font links to its Google Fonts page where available.

primary
Figtree
heading
Figtree
Figtree, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Qualify.bot logo
Logo
Qualify.bot favicon
Favicon
Qualify.bot social image
Social Card

UI Components

Live previews rendered using Qualify.bot's actual button styles.

buttonPrimary
background #16A34A textColor #FFFFFF borderRadius 6px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px
buttonSecondary
background #FFFFFF textColor #020817 borderColor #E2E8F0 borderRadius 6px shadow none

Brand Personality

Tone: professional Energy: medium Audience: commercial loan brokers

Qualify.bot Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Qualify.bot's primary brand color?

Qualify.bot's primary brand color is #64748B. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Qualify.bot use?

Qualify.bot uses #16A34A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Qualify.bot use?

Qualify.bot uses Figtree as the primary typeface across body and headings.

Does Qualify.bot use a light or dark theme?

Qualify.bot's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Qualify.bot's logo?

Qualify.bot's logo is available directly on their site (https://www.qualify.bot/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.qualify.bot/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Qualify.bot.

Methodology

Brand data on this page was extracted from https://www.qualify.bot/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Qualify.bot.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#64748B",
    "secondary": "#9CA3AF",
    "accent": "#16A34A",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "Figtree",
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#16A34A",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#020817",
      "borderColor": "#E2E8F0",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.qualify.bot/lovable-uploads/3c8f1bcf-620d-4c13-a0e0-af499e11bfde.png",
    "favicon": "https://www.qualify.bot/lovable-uploads/552df3bf-be70-447e-9309-2cd81ec7d1d2.png",
    "ogImage": "https://lovable.dev/opengraph-image-p98pqg.png",
    "logoHref": "#",
    "logoAlt": "Qualify Bot Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Qualify Bot' with an appropriate alt text.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started Free",
      "reasoning": "Button #0 'Get Started Free' uses a vibrant green color (#16A34A) which is a strong indicator of a primary CTA. The text 'Get Started Free' is action-oriented, making it a clear primary choice."
    },
    "secondary": {
      "index": 5,
      "text": "Login",
      "reasoning": "Button #5 'Login' has a white background (#FFFFFF), which is distinct from the primary button's green. It serves as a secondary action, typical for login or access buttons."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "commercial loan brokers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Qualify Bot' with an appropriate alt text.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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