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Quan Brand Identity

A complete profile of Quan's visual system — colors, typography, components, and personality — extracted from https://www.quanwellbeing.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#FEE622
Accent
#FEE622
Body Font
Lato
Heading
Rasa

Color Palette

Brand palette extracted from https://www.quanwellbeing.com/.

primary
#FEE622
rgb(254, 230, 34)
secondary
#9CA3AF
rgb(156, 163, 175)
accent
#FEE622
rgb(254, 230, 34)
background
#F5F2FD
rgb(245, 242, 253)
textPrimary
#362A51
rgb(54, 42, 81)
link
#362A51
rgb(54, 42, 81)

Typography

Each font links to its Google Fonts page where available.

primary
Lato
heading
Rasa
Rasa
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Quan logo
Logo
Quan favicon
Favicon

UI Components

Live previews rendered using Quan's actual button styles.

buttonPrimary
background #FEE622 textColor #362A51 borderRadius 12px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 205, 53) 0px 5px 0px 0px
buttonSecondary
background #362A51 textColor #FEE622 borderRadius 12px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 205, 53) 0px 5px 0px 0px

Brand Personality

Tone: modern Energy: medium Audience: corporate employees and HR professionals

Quan Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Quan's primary brand color?

Quan's primary brand color is #FEE622. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Quan use?

Quan uses Lato for body text and Rasa for headings. Fonts were detected on https://www.quanwellbeing.com/ as part of their live design system.

Does Quan use a light or dark theme?

Quan's primary site uses a light color scheme, with a background of #F5F2FD.

Where can I find Quan's logo?

Quan's logo is available directly on their site (https://www.quanwellbeing.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.quanwellbeing.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Quan.

Methodology

Brand data on this page was extracted from https://www.quanwellbeing.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Quan.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Rasa",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FEE622",
    "secondary": "#9CA3AF",
    "accent": "#FEE622",
    "background": "#F5F2FD",
    "textPrimary": "#362A51",
    "link": "#362A51"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Rasa"
    },
    "fontStacks": {
      "heading": [
        "Rasa"
      ],
      "body": [
        "Lato"
      ],
      "paragraph": [
        "Lato"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "32px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FEE622",
      "textColor": "#362A51",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 205, 53) 0px 5px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#362A51",
      "textColor": "#FEE622",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 205, 53) 0px 5px 0px 0px"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.quanwellbeing.com/favicon.ico",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is the most prominent logo, located at the top of the page, visible, and links to the homepage, which aligns with the brand 'Quan Wellbeing'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' is the primary CTA due to its action-oriented text and vibrant background color (#FEE622), which is consistent with a primary call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "The Science Behind Quan",
      "reasoning": "Button #1 with text 'The Science Behind Quan' is selected as secondary because it has a different background color (#362A51) and serves as a supporting action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "corporate employees and HR professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is the most prominent logo, located at the top of the page, visible, and links to the homepage, which aligns with the brand 'Quan Wellbeing'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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