R2 Brand Identity
A complete profile of R2's visual system — colors, typography, components, and personality — extracted from https://r2.co/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://r2.co/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using R2's actual button styles.
Brand Personality
R2 Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is R2's primary brand color?
R2's primary brand color is #2C9AFF. It anchors the visual identity across their website, product UI, and marketing materials.
What font does R2 use?
R2 uses Outfit for body text and Poppins for headings. Fonts were detected on https://r2.co/ as part of their live design system.
Does R2 use a light or dark theme?
R2's primary site uses a dark color scheme, with a background of #050505.
Where can I find R2's logo?
R2's logo is available directly on their site (https://r2.co/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://r2.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by R2.
Methodology
Brand data on this page was extracted from https://r2.co/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by R2.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Outfit",
"role": "body"
},
{
"family": "Poppins",
"role": "heading"
},
{
"family": "Sofia Pro",
"role": "unknown"
},
{
"family": "Space Grotesk",
"role": "unknown"
}
],
"colors": {
"primary": "#2C9AFF",
"secondary": "#0C101B",
"accent": "#2C9AFF",
"background": "#050505",
"textPrimary": "#050505",
"link": "#868B96"
},
"typography": {
"fontFamilies": {
"primary": "Outfit",
"heading": "Poppins"
},
"fontStacks": {
"heading": [
"Space Grotesk",
"sans-serif"
],
"body": [
"Sofia Pro",
"sans-serif"
],
"paragraph": [
"Poppins",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "72px",
"body": "24px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "9px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderColor": "#FFFFFF",
"borderRadius": "7px",
"borderRadiusCorners": {
"topLeft": "7px",
"topRight": "7px",
"bottomRight": "7px",
"bottomLeft": "7px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#2C9AFF",
"textColor": "#FFFFFF",
"borderRadius": "9px",
"borderRadiusCorners": {
"topLeft": "9px",
"topRight": "9px",
"bottomRight": "9px",
"bottomLeft": "9px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#050505",
"textColor": "#FFFFFF",
"borderColor": "#2C9AFF",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/605cb21e92b600c6508e003e/61f0a14126c86c5a6296a519_r2-logo-white.svg",
"favicon": "https://cdn.prod.website-files.com/605cb21e92b600c6508e003e/605cb21e92b6002f8d8e004a_favicon.png",
"ogImage": "https://cdn.prod.website-files.com/605cb21e92b600c6508e003e/61f0a6cf94ace35d36704efc_featuired-image-r2.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is the only visible logo with a medium size and links to the homepage, matching the brand inferred from the URL and page title.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Book your demo",
"reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #2C9AFF, which is consistent with the primary color scheme of the site. The text 'Book your demo' is action-oriented, making it a strong call-to-action."
},
"secondary": {
"index": 3,
"text": "View more posts",
"reasoning": "Button #3 is selected as the secondary button because it has a different background color (#050505) compared to the primary button. It serves a supportive role with the text 'View more posts'."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "merchants and platform providers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is the only visible logo with a medium size and links to the homepage, matching the brand inferred from the URL and page title.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}