Rainbow Brand Identity
A complete profile of Rainbow's visual system — colors, typography, components, and personality — extracted from https://rainbow.me. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://rainbow.me.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Rainbow's actual button styles.
Brand Personality
Rainbow Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Rainbow's primary brand color?
Rainbow's primary brand color is #FF8A00. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Rainbow use?
Rainbow uses SF Pro Rounded Semibold as the primary typeface across body and headings.
Does Rainbow use a light or dark theme?
Rainbow's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Rainbow's logo?
Rainbow's logo is available directly on their site (https://rainbow.me). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://rainbow.me using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rainbow.
Methodology
Brand data on this page was extracted from https://rainbow.me on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Rainbow.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "SF Pro Rounded Semibold",
"role": "heading"
},
{
"family": "SF Pro Rounded Bold",
"role": "heading"
},
{
"family": "SF Pro Rounded Heavy",
"role": "heading"
},
{
"family": "SF Pro Rounded Black",
"role": "heading"
}
],
"colors": {
"primary": "#FF8A00",
"secondary": "#FF54BB",
"accent": "#FF8A00",
"background": "#FFFFFF",
"textPrimary": "#0F101A",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "SF Pro Rounded Semibold",
"heading": "SF Pro Rounded Semibold"
},
"fontStacks": {
"heading": [
"SF Pro Rounded Black",
"-apple-system",
"BlinkMacSystemFont",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"SF Pro Rounded Bold",
"-apple-system",
"BlinkMacSystemFont",
"sans-serif"
]
},
"fontSizes": {
"h1": "120px",
"h2": "72px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "32px"
},
"components": {
"buttonPrimary": {
"background": "#FF8A00",
"textColor": "#0000EE",
"borderRadius": "40px",
"borderRadiusCorners": {
"topLeft": "40px",
"topRight": "40px",
"bottomRight": "40px",
"bottomLeft": "40px"
},
"shadow": "rgba(255, 255, 255, 0.59) 0px 0.48175px 0.86715px -1px inset, rgba(255, 255, 255, 0.553) 0px 1.83083px 3.29549px -2px inset, rgba(255, 255, 255, 0.4) 0px 8px 14.4px -3px inset, rgba(255, 255, 255, 0.196) 0px -0.362176px 0.217306px -0.5px inset, rgba(255, 255, 255, 0.576) 0px -3px 1.8px -1px inset"
},
"buttonSecondary": {
"background": "#FF54BB",
"textColor": "#0000EE",
"borderRadius": "40px",
"borderRadiusCorners": {
"topLeft": "40px",
"topRight": "40px",
"bottomRight": "40px",
"bottomLeft": "40px"
},
"shadow": "rgba(255, 255, 255, 0.59) 0px 0.48175px 0.86715px -1px inset, rgba(255, 255, 255, 0.553) 0px 1.83083px 3.29549px -2px inset, rgba(255, 255, 255, 0.4) 0px 8px 14.4px -3px inset, rgba(255, 255, 255, 0.196) 0px -0.362176px 0.217306px -0.5px inset, rgba(255, 255, 255, 0.576) 0px -3px 1.8px -1px inset"
}
},
"images": {
"logo": "https://framerusercontent.com/images/Hml6PtJwt03gwFtTRYmbpo7EarY.png?width=1024&height=1024",
"favicon": "https://framerusercontent.com/images/bgm16Z9pe9YGDU72vUuHTzyYYk.png",
"ogImage": "https://framerusercontent.com/images/375RWREzGoJTDyD2Uxyjh4tcCDU.png",
"logoHref": "https://rainbow.me/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, links to the homepage, and matches the favicon, indicating it is the main brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Download Rainbow Extension",
"reasoning": "Button #0 has a vibrant brand color (#FF8A00) and action-oriented text ('Download Rainbow Extension'), making it the primary CTA."
},
"secondary": {
"index": 1,
"text": "Download Rainbow Mobile",
"reasoning": "Button #1 has a different vibrant color (#FF54BB) and also features a download action, making it a suitable secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "playful",
"energy": "high",
"targetAudience": "crypto enthusiasts"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, links to the homepage, and matches the favicon, indicating it is the main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}