Rappi Brand Identity
A complete profile of Rappi's visual system — colors, typography, components, and personality — extracted from http://www.rappi.com. Built for designers, agents, and AI tools.
Primary
#29D884
Accent
#5E00BE
Body Font
Nunito
Heading
Nunito
Color Palette
Brand palette extracted from http://www.rappi.com.
Typography
Each font links to its Google Fonts page where available.
primary
Nunito
heading
Nunito
Nunito
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Rappi's actual button styles.
Brand Personality
Tone: modern Energy: high Audience: tech-savvy urban consumers
Rappi Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Rappi's primary brand color?
Rappi's primary brand color is #29D884. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Rappi use?
Rappi uses #5E00BE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Rappi use?
Rappi uses Nunito as the primary typeface across body and headings.
Does Rappi use a light or dark theme?
Rappi's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Rappi's logo?
Rappi's logo is available directly on their site (http://www.rappi.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.rappi.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rappi.
Methodology
Brand data on this page was extracted from http://www.rappi.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Rappi.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Nunito",
"role": "body"
}
],
"colors": {
"primary": "#29D884",
"secondary": "#E9FCF2",
"accent": "#5E00BE",
"background": "#FFFFFF",
"textPrimary": "#2E2C36",
"link": "#5E00BE"
},
"typography": {
"fontFamilies": {
"primary": "Nunito",
"heading": "Nunito"
},
"fontStacks": {
"heading": [
"Nunito"
],
"body": [
"Nunito"
],
"paragraph": [
"Nunito"
]
},
"fontSizes": {
"h1": "16px",
"h2": "20px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#6A696E",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#5E00BE",
"textColor": "#FFFFFF",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#E9FCF2",
"textColor": "#29D884",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://www.rappi.com.mx/pwa-icons/192x192.png",
"ogImage": "https://images.rappi.com/cms-web/images/t_c0ef6c6df0.png?d=1023x538",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is the only candidate linking to the homepage and matches the favicon, indicating it is the main brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "App Store",
"reasoning": "Button #2 ('App Store') uses the vibrant brand color #5E00BE, which is a strong indicator of a primary CTA. It is also action-oriented, encouraging users to download the app."
},
"secondary": {
"index": 0,
"text": "¡Regístrate ahora!",
"reasoning": "Button #0 ('¡Regístrate ahora!') has a different background color (#E9FCF2) and serves as a secondary action, encouraging registration."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "tech-savvy urban consumers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is the only candidate linking to the homepage and matches the favicon, indicating it is the main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}