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Rebellyous Foods Brand Identity

A complete profile of Rebellyous Foods's visual system — colors, typography, components, and personality — extracted from https://rebellyous.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#D70E50
Accent
#68CCD1
Body Font
BasisGrotesqueArabicPro-Regular
Heading
BasisGrotesqueArabicPro-Bold

Color Palette

Brand palette extracted from https://rebellyous.com/.

primary
#D70E50
rgb(215, 14, 80)
secondary
#F95759
rgb(249, 87, 89)
accent
#68CCD1
rgb(104, 204, 209)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#68CCD1
rgb(104, 204, 209)

Typography

Each font links to its Google Fonts page where available.

primary
BasisGrotesqueArabicPro-Regular
BasisGrotesqueArabicPro-Regular Google Fonts →
heading
BasisGrotesqueArabicPro-Bold
BasisGrotesqueArabicPro-Bold Google Fonts →
Black Lives Matter
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Rebellyous Foods logo
Logo
Rebellyous Foods favicon
Favicon
Rebellyous Foods social image
Social Card

UI Components

Live previews rendered using Rebellyous Foods's actual button styles.

buttonPrimary
background #FFFFFF textColor #F7F7F7 borderColor #D70E50 borderRadius 50px shadow none

Brand Personality

Tone: modern Energy: medium Audience: health-conscious consumers interested in plant-based foods

Rebellyous Foods Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Rebellyous Foods's primary brand color?

Rebellyous Foods's primary brand color is #D70E50. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Rebellyous Foods use?

Rebellyous Foods uses #68CCD1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Rebellyous Foods use?

Rebellyous Foods uses BasisGrotesqueArabicPro-Regular for body text and BasisGrotesqueArabicPro-Bold for headings. Fonts were detected on https://rebellyous.com/ as part of their live design system.

Does Rebellyous Foods use a light or dark theme?

Rebellyous Foods's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Rebellyous Foods's logo?

Rebellyous Foods's logo is available directly on their site (https://rebellyous.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://rebellyous.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rebellyous Foods.

Methodology

Brand data on this page was extracted from https://rebellyous.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Rebellyous Foods.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "BasisGrotesqueArabicPro-Regular",
      "role": "body"
    },
    {
      "family": "BasisGrotesqueArabicPro-Bold",
      "role": "heading"
    },
    {
      "family": "Source Sans Pro",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#D70E50",
    "secondary": "#F95759",
    "accent": "#68CCD1",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#68CCD1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "BasisGrotesqueArabicPro-Regular",
      "heading": "BasisGrotesqueArabicPro-Bold"
    },
    "fontStacks": {
      "heading": [
        "Black Lives Matter"
      ],
      "body": [
        "Source Sans Pro"
      ],
      "paragraph": [
        "BasisGrotesqueArabicPro-Bold"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "24px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#F7F7F7",
      "borderColor": "#D70E50",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://lirp.cdn-website.com/1fbfff65/dms3rep/multi/opt/Rebellyous_Foods_Logo-1920w.png",
    "favicon": "https://irp.cdn-website.com/1fbfff65/site_favicon_16_1663287275128.ico",
    "ogImage": "https://lirp.cdn-website.com/1fbfff65/dms3rep/multi/opt/no-harm-no-fowl-1920w.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (UI icon). Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Rebellyous Foods'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Learn More",
      "reasoning": "The button 'Learn More' is the only button available and uses the brand's primary color for its border, making it the most prominent CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "health-conscious consumers interested in plant-based foods"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Rebellyous Foods'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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