Home · Branding · Recidiviz

Recidiviz Brand Identity

A complete profile of Recidiviz's visual system — colors, typography, components, and personality — extracted from https://www.recidiviz.org/. Built for designers, agents, and AI tools.

Download JSON
Primary
#000F0F
Accent
#00665F
Body Font
Public Sans
Heading
Libre Baskerville

Color Palette

Brand palette extracted from https://www.recidiviz.org/.

primary
#000F0F
rgb(0, 15, 15)
secondary
#004D48
rgb(0, 77, 72)
accent
#00665F
rgb(0, 102, 95)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#003331
rgb(0, 51, 49)
link
#003331
rgb(0, 51, 49)

Typography

Each font links to its Google Fonts page where available.

primary
Public Sans
Public Sans Google Fonts →
heading
Libre Baskerville
Libre Baskerville Google Fonts →
Libre Baskerville, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Recidiviz logo
Logo
Recidiviz favicon
Favicon
Recidiviz social image
Social Card

UI Components

Live previews rendered using Recidiviz's actual button styles.

buttonPrimary
background #00665F textColor #FFFFFF borderRadius 80px shadow none
buttonSecondary
background #F7F8F8 textColor #00413E borderColor #D7DDE0 borderRadius 80px shadow none

Brand Personality

Tone: professional Energy: medium Audience: policy makers, criminal justice professionals

Recidiviz Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Recidiviz's primary brand color?

Recidiviz's primary brand color is #000F0F. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Recidiviz use?

Recidiviz uses #00665F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Recidiviz use?

Recidiviz uses Public Sans for body text and Libre Baskerville for headings. Fonts were detected on https://www.recidiviz.org/ as part of their live design system.

Does Recidiviz use a light or dark theme?

Recidiviz's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Recidiviz's logo?

Recidiviz's logo is available directly on their site (https://www.recidiviz.org/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.recidiviz.org/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Recidiviz.

Methodology

Brand data on this page was extracted from https://www.recidiviz.org/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Recidiviz.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Public Sans",
      "role": "body"
    },
    {
      "family": "Libre Baskerville",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#000F0F",
    "secondary": "#004D48",
    "accent": "#00665F",
    "background": "#FFFFFF",
    "textPrimary": "#003331",
    "link": "#003331"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Public Sans",
      "heading": "Libre Baskerville"
    },
    "fontStacks": {
      "heading": [
        "Libre Baskerville",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Public Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "15px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00665F",
      "textColor": "#FFFFFF",
      "borderRadius": "80px",
      "borderRadiusCorners": {
        "topLeft": "80px",
        "topRight": "80px",
        "bottomRight": "80px",
        "bottomLeft": "80px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F7F8F8",
      "textColor": "#00413E",
      "borderColor": "#D7DDE0",
      "borderRadius": "80px",
      "borderRadiusCorners": {
        "topLeft": "80px",
        "topRight": "80px",
        "bottomRight": "80px",
        "bottomLeft": "80px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/5d30f830779cc8372354a337/632cba14ad923fa001c45d40_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/5d30f830779cc8372354a337/623e52812eb2f3129f297ba4_og.recidiviz-2.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Recidiviz'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Explore Products",
      "reasoning": "Button #1 ('Explore Products') uses the vibrant brand color #00665F, which is consistent with the primary CTA style. It is action-oriented and likely to drive user engagement."
    },
    "secondary": {
      "index": 2,
      "text": "Our approach",
      "reasoning": "Button #2 ('Our approach') has a different background color (#F7F8F8) and serves as a secondary action with a more informational purpose."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "policy makers, criminal justice professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Recidiviz'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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