Home · Branding · Reelables

Reelables Brand Identity

A complete profile of Reelables's visual system — colors, typography, components, and personality — extracted from http://reelables.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#4B5563
Accent
#70BCC0
Body Font
Switzer Variable
Heading
Switzer Variable

Color Palette

Brand palette extracted from http://reelables.com.

primary
#4B5563
rgb(75, 85, 99)
secondary
#70BCC0
rgb(112, 188, 192)
accent
#70BCC0
rgb(112, 188, 192)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1A2D2E
rgb(26, 45, 46)
link
#1A2D2E
rgb(26, 45, 46)

Typography

Each font links to its Google Fonts page where available.

primary
Switzer Variable
Switzer Variable Google Fonts →
heading
Switzer Variable
Switzer Variable Google Fonts →
Switzer Variable, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Reelables logo
Logo
Reelables favicon
Favicon

UI Components

Live previews rendered using Reelables's actual button styles.

buttonPrimary
background #70BCC0 textColor #1A2D2E borderRadius 119.998px shadow none
buttonSecondary
background #FFFFFF textColor #1A2D2E borderRadius 119.998px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses looking for tracking solutions

Reelables Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Reelables brand asset featured on reelables.com
Image: cdn.prod.website-files.com
Source: reelables.com
Reelables brand asset featured on reelables.com
Image: cdn.prod.website-files.com
Source: reelables.com
Reelables brand asset featured on reelables.com
Image: cdn.prod.website-files.com
Source: reelables.com
Reelables brand asset featured on reelables.com
Image: cdn.prod.website-files.com
Source: reelables.com
Reelables brand asset featured on reelables.com
Image: secure.gravatar.com
Source: reelables.com
Reelables brand asset featured on reelables.com
Image: cdn.prod.website-files.com
Source: reelables.com

Frequently Asked Questions

What is Reelables's primary brand color?

Reelables's primary brand color is #4B5563. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Reelables use?

Reelables uses #70BCC0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Reelables use?

Reelables uses Switzer Variable as the primary typeface across body and headings.

Does Reelables use a light or dark theme?

Reelables's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Reelables's logo?

Reelables's logo is available directly on their site (http://reelables.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://reelables.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Reelables.

Methodology

Brand data on this page was extracted from http://reelables.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Reelables.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/reelables.json GET /branding/reelables/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Switzer Variable",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4B5563",
    "secondary": "#70BCC0",
    "accent": "#70BCC0",
    "background": "#FFFFFF",
    "textPrimary": "#1A2D2E",
    "link": "#1A2D2E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Switzer Variable",
      "heading": "Switzer Variable"
    },
    "fontStacks": {
      "heading": [
        "Switzer Variable",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Switzer Variable",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Switzer Variable",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "21.333px",
      "h2": "74.6655px",
      "body": "18.6664px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#70BCC0",
      "textColor": "#1A2D2E",
      "borderRadius": "119.998px",
      "borderRadiusCorners": {
        "topLeft": "119.998px",
        "topRight": "119.998px",
        "bottomRight": "119.998px",
        "bottomLeft": "119.998px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1A2D2E",
      "borderRadius": "119.998px",
      "borderRadiusCorners": {
        "topLeft": "119.998px",
        "topRight": "119.998px",
        "bottomRight": "119.998px",
        "bottomLeft": "119.998px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/img/favicon.ico",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, which aligns with the brand 'Reelables'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
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      "index": 0,
      "text": "Contact sales",
      "reasoning": "Button #0 'Contact sales' uses the vibrant brand color #70BCC0, making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Contact us",
      "reasoning": "Button #2 'Contact us' has a different background color (#FFFFFF) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for tracking solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, which aligns with the brand 'Reelables'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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