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RefineTrain AI Brand Identity

A complete profile of RefineTrain AI's visual system — colors, typography, components, and personality — extracted from https://www.refinetrain.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#1E2939
Accent
#000000
Body Font
Plus Jakarta Sans
Heading
Plus Jakarta Sans

Color Palette

Brand palette extracted from https://www.refinetrain.ai/.

primary
#1E2939
rgb(30, 41, 57)
secondary
#3E4451
rgb(62, 68, 81)
accent
#000000
rgb(0, 0, 0)
background
#F5F5F5
rgb(245, 245, 245)
textPrimary
#000000
rgb(0, 0, 0)
link
#364153
rgb(54, 65, 83)

Typography

Each font links to its Google Fonts page where available.

primary
Plus Jakarta Sans
Plus Jakarta Sans Google Fonts →
heading
Plus Jakarta Sans
Plus Jakarta Sans Google Fonts →
Plus Jakarta Sans, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Helvetica, Arial, Apple Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

RefineTrain AI logo
Logo
RefineTrain AI favicon
Favicon
RefineTrain AI social image
Social Card

UI Components

Live previews rendered using RefineTrain AI's actual button styles.

buttonPrimary
background #000000 textColor #FFFFFF borderRadius 12px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset
buttonSecondary
background #FFFFFF textColor #101828 borderColor #DDDDDD borderRadius 12px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses looking for AI solutions

RefineTrain AI Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is RefineTrain AI's primary brand color?

RefineTrain AI's primary brand color is #1E2939. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does RefineTrain AI use?

RefineTrain AI uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does RefineTrain AI use?

RefineTrain AI uses Plus Jakarta Sans as the primary typeface across body and headings.

Does RefineTrain AI use a light or dark theme?

RefineTrain AI's primary site uses a light color scheme, with a background of #F5F5F5.

Where can I find RefineTrain AI's logo?

RefineTrain AI's logo is available directly on their site (https://www.refinetrain.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.refinetrain.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by RefineTrain AI.

Methodology

Brand data on this page was extracted from https://www.refinetrain.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by RefineTrain AI.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1E2939",
    "secondary": "#3E4451",
    "accent": "#000000",
    "background": "#F5F5F5",
    "textPrimary": "#000000",
    "link": "#364153"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "Apple Color Emoji"
      ],
      "body": [
        "Plus Jakarta Sans",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#101828",
      "borderColor": "#DDDDDD",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.refinetrain.ai/images/refinetrain-logo.png",
    "favicon": "https://www.refinetrain.ai/favicon.ico",
    "ogImage": "https://refinetrain.ai/images/og-default.jpg",
    "logoHref": "/#hero-orb",
    "logoAlt": "RefineTrain logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'RefineTrain'. It is the most prominent logo representing the brand.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join Pilot",
      "reasoning": "Button #0 is selected as the primary CTA because it has a dark, bold background (#000000) which stands out against the light background, and the text 'Join Pilot' suggests a strong call to action."
    },
    "secondary": {
      "index": 3,
      "text": "Contact Us",
      "reasoning": "Button #3 is selected as the secondary CTA because it has a contrasting light background (#FFFFFF) and the text 'Contact Us' is a typical secondary action. It is from a different color group than the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for AI solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'RefineTrain'. It is the most prominent logo representing the brand.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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