Replicate Brand Identity
A complete profile of Replicate's visual system — colors, typography, components, and personality — extracted from https://replicate.com. Built for designers, agents, and AI tools.
Primary
#DD4425
Accent
#EA2804
Body Font
Basier Square
Heading
RB Freigeist Neue
Color Palette
Brand palette extracted from https://replicate.com.
Typography
Each font links to its Google Fonts page where available.
primary
Basier Square
heading
RB Freigeist Neue
basier-square, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using Replicate's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: developers and tech companies
Replicate Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Replicate's primary brand color?
Replicate's primary brand color is #DD4425. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Replicate use?
Replicate uses #EA2804 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Replicate use?
Replicate uses Basier Square for body text and RB Freigeist Neue for headings. Fonts were detected on https://replicate.com as part of their live design system.
Does Replicate use a light or dark theme?
Replicate's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Replicate's logo?
Replicate's logo is available directly on their site (https://replicate.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://replicate.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Replicate.
Methodology
Brand data on this page was extracted from https://replicate.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Replicate.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Basier Square",
"role": "body"
},
{
"family": "RB Freigeist Neue",
"role": "heading"
},
{
"family": "JetBrains Mono",
"role": "monospace"
}
],
"colors": {
"primary": "#DD4425",
"accent": "#EA2804",
"background": "#FFFFFF",
"textPrimary": "#202020",
"link": "#EA2804"
},
"typography": {
"fontFamilies": {
"primary": "Basier Square",
"heading": "RB Freigeist Neue"
},
"fontStacks": {
"heading": [
"basier-square",
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"body": [
"basier-square",
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"basier-square",
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
]
},
"fontSizes": {
"h1": "24px",
"h2": "72px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#202020",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderColor": "#000000",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFCFC",
"textColor": "#DD4425",
"borderColor": "#DD4425",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20fill%3D%22currentColor%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20512%20120%22%20data-fc-idx%3D%220%22%3E%3Ctitle%3EReplicate%20wordmark%3C%2Ftitle%3E%3Cpolygon%20points%3D%2286.96%200%2086.96%2010.74%2012.03%2010.74%2012.03%2095.41%200%2095.41%200%200%2086.96%200%22%2F%3E%3Cpolygon%20points%3D%2286.96%2020.37%2086.96%2031.11%2034.75%2031.11%2034.75%2095.41%2022.71%2095.41%2022.71%2020.37%2086.96%2020.37%22%2F%3E%3Cpolygon%20points%3D%2286.96%2040.67%2086.96%2051.47%2057.46%2051.47%2057.46%2095.41%2045.42%2095.41%2045.42%2040.67%2086.96%2040.67%22%2F%3E%3Cpath%20d%3D%22m121.21%2C39.62c14.32%2C0%2C26.35%2C9.5%2C26.35%2C27.16%2C0%2C1.17%2C0%2C2.16-.12%2C3.95h-43.02c.56%2C8.95%2C7.78%2C14.87%2C16.85%2C14.87%2C7.65%2C0%2C12.78-3.52%2C15.61-8.33l9.2%2C6.54c-4.94%2C7.78-13.45%2C12.71-24.93%2C12.71-16.6%2C0-28.57-11.79-28.57-28.45.06-16.11%2C12.03-28.45%2C28.64-28.45m-16.17%2C22.28h30.43c-1.3-7.9-7.65-12.16-14.69-12.16s-14.13%2C4.07-15.74%2C12.16%22%2F%3E%3Cpath%20d%3D%22m159.78%2C40.67h12.03v7.34c3.09-4.38%2C9.75-8.39%2C17.59-8.39%2C15%2C0%2C26.35%2C12.78%2C26.35%2C28.45s-11.36%2C28.45-26.35%2C28.45c-7.9%2C0-14.57-4.07-17.59-8.46v30.18h-12.03V40.67Zm27.46%2C9.87c-9.75%2C0-16.42%2C7.65-16.42%2C17.53s6.67%2C17.53%2C16.42%2C17.53%2C16.29-7.65%2C16.29-17.53-6.67-17.53-16.29-17.53%22%2F%3E%3Crect%20x%3D%22228.04%22%20y%3D%2213.33%22%20width%3D%2212.03%22%20height%3D%2282.02%22%2F%3E%3Cpath%20d%3D%22m262.3%2C28.76c-4.38%2C0-8.08-3.58-8.08-8.08s3.7-7.96%2C8.08-7.96%2C7.96%2C3.64%2C7.96%2C7.96c0%2C4.51-3.46%2C8.08-7.96%2C8.08m-5.99%2C11.91h12.03v54.68h-12.03v-54.68Z%22%2F%3E%3Cpath%20d%3D%22m309.45%2C96.46c-16.42%2C0-28.88-12.28-28.88-28.45s12.47-28.45%2C28.88-28.45c11.29%2C0%2C20.8%2C6.05%2C25.49%2C15.12l-10.49%2C5.68c-2.65-5.55-7.96-9.63-15-9.63-9.75%2C0-16.6%2C7.53-16.6%2C17.28s6.91%2C17.28%2C16.6%2C17.28c6.97%2C0%2C12.34-4.07%2C15-9.63l10.49%2C5.68c-4.69%2C9.13-14.26%2C15.12-25.49%2C15.12%22%2F%3E%3Cpath%20d%3D%22m368.39%2C39.62c7.9%2C0%2C14.44%2C4.07%2C17.53%2C8.39v-7.34h12.03v54.68h-12.03v-7.34c-3.09%2C4.38-9.63%2C8.46-17.53%2C8.46-15%2C0-26.35-12.78-26.35-28.45s11.36-28.39%2C26.35-28.39m2.22%2C10.92c-9.75%2C0-16.29%2C7.65-16.29%2C17.53s6.54%2C17.53%2C16.29%2C17.53%2C16.29-7.65%2C16.29-17.53-6.6-17.53-16.29-17.53%22%2F%3E%3Cpolygon%20points%3D%22418.56%2095.41%20418.56%2051.41%20407.14%2051.41%20407.14%2040.67%20418.56%2040.67%20418.56%2025.49%20430.6%2025.49%20430.6%2040.67%20451.33%2040.67%20451.33%2051.41%20430.6%2051.41%20430.6%2084.61%20451.33%2084.61%20451.33%2095.41%20418.56%2095.41%22%2F%3E%3Cpath%20d%3D%22m485.65%2C39.62c14.32%2C0%2C26.35%2C9.5%2C26.35%2C27.16%2C0%2C1.17%2C0%2C2.16-.12%2C3.95h-43.02c.56%2C8.95%2C7.78%2C14.87%2C16.85%2C14.87%2C7.65%2C0%2C12.78-3.52%2C15.61-8.33l9.2%2C6.54c-4.94%2C7.78-13.45%2C12.71-24.93%2C12.71-16.6%2C0-28.57-11.79-28.57-28.45.12-16.11%2C12.03-28.45%2C28.64-28.45m-16.17%2C22.28h30.43c-1.3-7.9-7.65-12.16-14.69-12.16s-14.07%2C4.07-15.74%2C12.16%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://static.replicateassets.com/fe/fdf01d610375fac703e3f9884a59d95bdfe52121/favicon-CKiqAkf2.png",
"ogImage": null,
"logoHref": "/",
"logoAlt": "Replicate wordmark"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is visible, located in the header, and links to the homepage. It matches the brand name 'Replicate' and is the most prominent wordmark in the header.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get started for free",
"reasoning": "Button #0 ('Get started for free') is likely the primary CTA due to its action-oriented text and prominent placement. It uses a dark background (#000000), which contrasts well with the text, making it stand out."
},
"secondary": {
"index": 3,
"text": "Fine-tune image models",
"reasoning": "Button #3 ('Fine-tune image models') is selected as secondary because it has a different background color (#FFFCFC) and serves a supportive role with less direct action."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "developers and tech companies"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and links to the homepage. It matches the brand name 'Replicate' and is the most prominent wordmark in the header.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}