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REV1 Brand Identity

A complete profile of REV1's visual system — colors, typography, components, and personality — extracted from https://rev1.so. Built for designers, agents, and AI tools.

Download JSON

Primary

#1B222A

Accent

#545CFF

Body Font

Outfit

Heading

Inter

Color Palette

Brand palette extracted from https://rev1.so.

primary

#1B222A

rgb(27, 34, 42)

accent

#545CFF

rgb(84, 92, 255)

background

#0F1419

rgb(15, 20, 25)

textPrimary

#0F1419

rgb(15, 20, 25)

link

#545CFF

rgb(84, 92, 255)

Typography

Each font links to its Google Fonts page where available.

primary

Outfit

Outfit Google Fonts →

heading

Inter

Inter Google Fonts →

Outfit, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using REV1's actual button styles.

input

background transparent textColor #999999 borderColor null borderRadius 0px shadow none

buttonPrimary

background #545CFF textColor #0000EE borderRadius 100px shadow none

buttonSecondary

background #1A1F24 textColor #0000EE borderRadius 100px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

REV1 Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: i.ytimg.com

Source: rev1.so

Image: martec.ie

Source: martec.ie

Image: pioneerdjstore.com

Source: pioneerdjstore.com

Image: rev1ventures.com

Source: rev1ventures.com

Image: videos.cults3d.com

Source: cults3d.com

Frequently Asked Questions

What is REV1's primary brand color?

REV1's primary brand color is #1B222A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does REV1 use?

REV1 uses #545CFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does REV1 use?

REV1 uses Outfit for body text and Inter for headings. Fonts were detected on https://rev1.so as part of their live design system.

Does REV1 use a light or dark theme?

REV1's primary site uses a dark color scheme, with a background of #0F1419.

Where can I find REV1's logo?

REV1's logo is available directly on their site (https://rev1.so). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://rev1.so using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by REV1.

Methodology

Brand data on this page was extracted from https://rev1.so on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by REV1.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/rev1.json GET /branding/rev1/llms.txt

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1B222A",
    "accent": "#545CFF",
    "background": "#0F1419",
    "textPrimary": "#0F1419",
    "link": "#545CFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "44.8px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#999999",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#545CFF",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1A1F24",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%2096%2025%2522%3E%3Cpath%20d%3D%2522M%2011.25%2014.665%20L%2011.25%2018.995%20L%2015%2021.16%20L%2018.75%2018.995%20L%2022.5%2016.83%20L%2022.5%2021.16%20L%2018.75%2023.325%20L%2016.585%2024.575%20C%2015.604%2025.142%2014.396%2025.142%2013.415%2024.575%20L%2011.25%2023.325%20L%207.5%2021.16%20L%207.5%2012.5%20L%2011.25%2010.335%20L%207.5%208.17%20L%203.75%2010.335%20L%203.75%2018.995%20L%201.585%2017.745%20C%200.604%2017.179%200%2016.133%200%2015.001%20L%200%2010%20C%200%208.867%200.604%207.821%201.585%207.255%20L%207.5%203.84%20L%2011.25%201.675%20L%2013.415%200.425%20C%2014.396%20-0.142%2015.604%20-0.142%2016.585%200.425%20L%2018.75%201.675%20L%2022.5%203.84%20L%2018.75%206.005%20L%2015%203.84%20L%2011.25%206.005%20L%2018.75%2010.335%20L%2022.5%2012.5%20L%2018.75%2014.665%20L%2015%2012.5%20Z%2522%20fill%3D%2522rgb(244%2C246%2C248)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2030%2010%20L%2030%2015%20C%2030%2016.133%2029.396%2017.179%2028.415%2017.745%20L%2026.25%2018.995%20L%2026.25%2010.335%20L%2022.5%208.17%20L%2026.25%206.005%20L%2028.415%207.255%20C%2029.396%207.821%2030%208.867%2030%2010%20Z%2522%20fill%3D%2522rgb(244%2C246%2C248)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2067.875%207.375%20L%2067.875%203.875%20L%2056.625%203.875%20L%2056.625%2021.125%20L%2067.875%2021.125%20L%2067.875%2017.625%20L%2060.375%2017.625%20L%2060.375%2014.25%20L%2066%2014.25%20L%2066%2010.75%20L%2060.375%2010.75%20L%2060.375%207.375%20Z%2522%20fill%3D%2522rgb(244%2C246%2C248)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2088.25%203.875%20L%2088.25%207.375%20L%2091.75%207.375%20L%2091.75%2021.125%20L%2095.5%2021.125%20L%2095.5%203.875%20Z%2522%20fill%3D%2522rgb(244%2C246%2C248)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2081.536%203.875%20L%2078.063%2014.89%20L%2074.59%203.875%20L%2070.658%203.875%20L%2076.097%2021.125%20L%2080.029%2021.125%20L%2085.468%203.875%20Z%2522%20fill%3D%2522rgb(244%2C246%2C248)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2053.125%2021.125%20L%2050.318%2015.105%20C%2051.583%2014.705%2052.5%2013.522%2052.5%2012.125%20L%2052.5%207%20C%2052.5%205.274%2051.101%203.875%2049.375%203.875%20L%2040%203.875%20L%2040%2021.125%20L%2043.75%2021.125%20L%2043.75%2015.25%20L%2046.248%2015.25%20L%2048.987%2021.125%20Z%20M%2043.75%207.375%20L%2048.375%207.375%20C%2048.582%207.375%2048.75%207.543%2048.75%207.75%20L%2048.75%2011.375%20C%2048.75%2011.582%2048.582%2011.75%2048.375%2011.75%20L%2043.75%2011.75%20Z%2522%20fill%3D%2522rgb(244%2C246%2C248)%2522%3E%3C%2Fpath%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/2kP9bQayvAxVSjys12mSJGJbSdc.svg",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'REV1'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book demo",
      "reasoning": "Button #0 with text 'Book demo' uses the vibrant brand color #545CFF, making it the most prominent and action-oriented CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Get info",
      "reasoning": "Button #1 with text 'Get info' uses a different background color (#1A1F24), making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'REV1'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

REV1 Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

REV1 Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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