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REVER Brand Identity

A complete profile of REVER's visual system — colors, typography, components, and personality — extracted from https://itsrever.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#303A48
Accent
#1790FF
Body Font
Roobert
Heading
Roobert

Color Palette

Brand palette extracted from https://itsrever.com/.

primary
#303A48
rgb(48, 58, 72)
secondary
#252C47
rgb(37, 44, 71)
accent
#1790FF
rgb(23, 144, 255)
background
#000D1F
rgb(0, 13, 31)
textPrimary
#000D1F
rgb(0, 13, 31)
link
#000D1F
rgb(0, 13, 31)

Typography

Each font links to its Google Fonts page where available.

primary
Roobert
heading
Roobert
Marr Sans Condensed, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

REVER logo
Logo
REVER favicon
Favicon
REVER social image
Social Card

UI Components

Live previews rendered using REVER's actual button styles.

buttonPrimary
background #1790FF textColor #FFFFFF borderRadius 1600px shadow none
buttonSecondary
background #000D1F textColor #FFFFFF borderRadius 100px shadow none

Brand Personality

Tone: professional Energy: medium Audience: eCommerce businesses

REVER Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is REVER's primary brand color?

REVER's primary brand color is #303A48. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does REVER use?

REVER uses #1790FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does REVER use?

REVER uses Roobert as the primary typeface across body and headings.

Does REVER use a light or dark theme?

REVER's primary site uses a dark color scheme, with a background of #000D1F.

Where can I find REVER's logo?

REVER's logo is available directly on their site (https://itsrever.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://itsrever.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by REVER.

Methodology

Brand data on this page was extracted from https://itsrever.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by REVER.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roobert",
      "role": "body"
    },
    {
      "family": "Marr Sans Condensed",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#303A48",
    "secondary": "#252C47",
    "accent": "#1790FF",
    "background": "#000D1F",
    "textPrimary": "#000D1F",
    "link": "#000D1F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Roobert"
    },
    "fontStacks": {
      "heading": [
        "Marr Sans Condensed",
        "sans-serif"
      ],
      "body": [
        "Roobert",
        "sans-serif"
      ],
      "paragraph": [
        "Roobert",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "78.7302px",
      "h2": "60.9524px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1790FF",
      "textColor": "#FFFFFF",
      "borderRadius": "1600px",
      "borderRadiusCorners": {
        "topLeft": "1600px",
        "topRight": "1600px",
        "bottomRight": "1600px",
        "bottomLeft": "1600px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000D1F",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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2071.4654%204.03795H70.2996L65.9928%2020.8778Z%22%20fill%3D%22currentColor%22%20style%3D%22transform%3A%20translate3d(0px%2C%200%25%2C%200px)%20scale3d(1%2C%201%2C%201)%20rotateX(0deg)%20rotateY(0deg)%20rotateZ(0deg)%20skew(0deg%2C%200deg)%3B%20transform-style%3A%20preserve-3d%3B%20fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/65dc6c364aa96b066ebe5d78/65dcc2e7f98f1213b58fca4b_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/65dc6c364aa96b066ebe5d78/65dcc26744d25ed9923b5fb8_OPEN%20GRAPH.png",
    "logoHref": "/en"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 6,
    "reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'REVER' inferred from the page title and URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Turn returns into revenue",
      "reasoning": "Button #1 uses a vibrant blue color (#1790FF), which is typically associated with primary CTAs. The text 'Turn returns into revenue' is action-oriented, making it a strong candidate for the primary button."
    },
    "secondary": {
      "index": 0,
      "text": "Let's talk",
      "reasoning": "Button #0 has a dark background (#000D1F) and a less prominent call-to-action text 'Let's talk', making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "eCommerce businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'REVER' inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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