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Riviera Brand Identity

A complete profile of Riviera's visual system — colors, typography, components, and personality — extracted from https://www.withriviera.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#8C9A84
Accent
#2563EB
Body Font
Source Sans 3
Heading
Playfair Display

Color Palette

Brand palette extracted from https://www.withriviera.com.

primary
#8C9A84
rgb(140, 154, 132)
secondary
#2563EB
rgb(37, 99, 235)
accent
#2563EB
rgb(37, 99, 235)
background
#F9F8F4
rgb(249, 248, 244)
textPrimary
#2D3A31
rgb(45, 58, 49)
link
#D8AD9F
rgb(216, 173, 159)

Typography

Each font links to its Google Fonts page where available.

primary
Source Sans 3
Source Sans 3 Google Fonts →
heading
Playfair Display
Playfair Display Google Fonts →
Playfair Display, Georgia, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Riviera logo
Logo
Riviera favicon
Favicon

UI Components

Live previews rendered using Riviera's actual button styles.

buttonPrimary
background #2563EB textColor #FFFFFF borderRadius 8px shadow none
buttonSecondary
background #F9F8F4 textColor #2D3A31 borderColor #6A736C borderRadius 4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: hospitality industry professionals

Riviera Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Riviera's primary brand color?

Riviera's primary brand color is #8C9A84. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Riviera use?

Riviera uses #2563EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Riviera use?

Riviera uses Source Sans 3 for body text and Playfair Display for headings. Fonts were detected on https://www.withriviera.com as part of their live design system.

Does Riviera use a light or dark theme?

Riviera's primary site uses a light color scheme, with a background of #F9F8F4.

Where can I find Riviera's logo?

Riviera's logo is available directly on their site (https://www.withriviera.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.withriviera.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Riviera.

Methodology

Brand data on this page was extracted from https://www.withriviera.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Riviera.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans 3",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#8C9A84",
    "secondary": "#2563EB",
    "accent": "#2563EB",
    "background": "#F9F8F4",
    "textPrimary": "#2D3A31",
    "link": "#D8AD9F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans 3",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display",
        "Georgia",
        "serif"
      ],
      "body": [
        "Source Sans 3",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Source Sans 3",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2563EB",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9F8F4",
      "textColor": "#2D3A31",
      "borderColor": "#6A736C",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.withriviera.com/riviera.svg",
    "favicon": "https://www.withriviera.com/favicon.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Riviera"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Riviera'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 7,
      "text": "Take Call",
      "reasoning": "Button #7 has a vibrant blue background (#2563EB), which is a strong indicator of a primary CTA. The text 'Take Call' is action-oriented, making it suitable as the main call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Book a demo",
      "reasoning": "Button #3 has a different background color (#F9F8F4) and the text 'Book a demo' suggests a secondary action, making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "hospitality industry professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Riviera'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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