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RTCanary Brand Identity

A complete profile of RTCanary's visual system — colors, typography, components, and personality — extracted from https://www.RTCanary.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#8995A9
Accent
#FFFF00
Body Font
Source Sans Pro
Heading
Playfair Display

Color Palette

Brand palette extracted from https://www.RTCanary.com.

primary
#8995A9
rgb(137, 149, 169)
secondary
#09757A
rgb(9, 117, 122)
accent
#FFFF00
rgb(255, 255, 0)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#FFFF00
rgb(255, 255, 0)

Typography

Each font links to its Google Fonts page where available.

primary
Source Sans Pro
Source Sans Pro Google Fonts →
heading
Playfair Display
Playfair Display Google Fonts →
Playfair Display, Georgia, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

RTCanary favicon
Favicon
RTCanary social image
Social Card

UI Components

Live previews rendered using RTCanary's actual button styles.

input
background transparent textColor #ABABAB borderColor #FFFFFF borderRadius 4px shadow none
buttonPrimary
background #FFFFFF textColor #000000 borderRadius 4px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy individuals

RTCanary Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is RTCanary's primary brand color?

RTCanary's primary brand color is #8995A9. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does RTCanary use?

RTCanary uses #FFFF00 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does RTCanary use?

RTCanary uses Source Sans Pro for body text and Playfair Display for headings. Fonts were detected on https://www.RTCanary.com as part of their live design system.

Does RTCanary use a light or dark theme?

RTCanary's primary site uses a light color scheme, with a background of #000000.

How was this brand profile generated?

This profile was extracted from https://www.RTCanary.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by RTCanary.

Methodology

Brand data on this page was extracted from https://www.RTCanary.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by RTCanary.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans Pro",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    },
    {
      "family": "GD Sherpa",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#8995A9",
    "secondary": "#09757A",
    "accent": "#FFFF00",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#FFFF00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans Pro",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display",
        "Georgia",
        "serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Source Sans Pro",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#ABABAB",
      "borderColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img1.wsimg.com/isteam/ip/static/pwa-app/logo-default.png/:/rs=w:57,h:57,m",
    "ogImage": "https://img1.wsimg.com/isteam/videos/uA41GmyyG8IMaxXdb"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No visible or suitable logo candidate was found that matches the brand 'RT Canary'. The only candidate was invisible and too small to be considered a primary logo.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Send",
      "reasoning": "The 'Send' button is likely the primary CTA due to its action-oriented text, suggesting a direct user action."
    },
    "secondary": {
      "index": 2,
      "text": "Learn More",
      "reasoning": "The 'Learn More' button serves as a secondary action, providing additional information rather than a direct action."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No visible or suitable logo candidate was found that matches the brand 'RT Canary'. The only candidate was invisible and too small to be considered a primary logo.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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