Ruma Care Brand Identity
A complete profile of Ruma Care's visual system — colors, typography, components, and personality — extracted from https://rumacare.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://rumacare.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Ruma Care's actual button styles.
Brand Personality
Ruma Care Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Ruma Care's primary brand color?
Ruma Care's primary brand color is #2A17A6. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Ruma Care use?
Ruma Care uses Degular Demo Regular for body text and Degular Demo Medium for headings. Fonts were detected on https://rumacare.com as part of their live design system.
Does Ruma Care use a light or dark theme?
Ruma Care's primary site uses a light color scheme, with a background of #F7F4F0.
How was this brand profile generated?
This profile was extracted from https://rumacare.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ruma Care.
Methodology
Brand data on this page was extracted from https://rumacare.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ruma Care.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Degular Demo Regular",
"role": "body"
},
{
"family": "DM Mono",
"role": "monospace"
},
{
"family": "Degular Demo Medium",
"role": "heading"
},
{
"family": "Degular Text Demo Regular",
"role": "body"
},
{
"family": "General Sans",
"role": "unknown"
}
],
"colors": {
"primary": "#2A17A6",
"secondary": "#9CDBFF",
"accent": "#2A17A6",
"background": "#F7F4F0",
"textPrimary": "#000000",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Degular Demo Regular",
"heading": "Degular Demo Medium"
},
"fontStacks": {
"heading": [
"Degular Display Demo Medium",
"Degular Display Demo Medium Placeholder",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Intel One Mono",
"monospace"
]
},
"fontSizes": {
"h1": "75px",
"h2": "48px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"buttonPrimary": {
"background": "#2A17A6",
"textColor": "#0000EE",
"borderRadius": "80px",
"borderRadiusCorners": {
"topLeft": "80px",
"topRight": "80px",
"bottomRight": "80px",
"bottomLeft": "80px"
},
"shadow": "none"
}
},
"images": {
"logo": null,
"favicon": "https://framerusercontent.com/images/oplelY1tswox6kOWED7PrnHG2w.png",
"ogImage": "https://framerusercontent.com/images/zQrORN37Q8oqoOYEjTgJhYLa1M.png"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get started",
"reasoning": "The button with the text 'Get started' has a vibrant blue background (#2A17A6), which is a strong indicator of a primary call-to-action. The color is vibrant and action-oriented, aligning with common primary CTA characteristics."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "There is only one button detected, so no secondary button with a different color is available."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "healthcare professionals and patients"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": false,
"llmSucceeded": false,
"finalSource": "none"
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}