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RunAnywhere Brand Identity

A complete profile of RunAnywhere's visual system — colors, typography, components, and personality — extracted from https://www.runanywhere.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#FF6900
Accent
#FF6900
Body Font
IBM Plex Sans
Heading
Instrument Serif

Color Palette

Brand palette extracted from https://www.runanywhere.ai/.

primary
#FF6900
rgb(255, 105, 0)
secondary
#404551
rgb(64, 69, 81)
accent
#FF6900
rgb(255, 105, 0)
background
#FBFAF9
rgb(251, 250, 249)
textPrimary
#0C0E17
rgb(12, 14, 23)
link
#111827
rgb(17, 24, 39)

Typography

Each font links to its Google Fonts page where available.

primary
IBM Plex Sans
IBM Plex Sans Google Fonts →
heading
Instrument Serif
Instrument Serif Google Fonts →
Instrument Serif, Georgia, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

RunAnywhere logo
Logo
RunAnywhere favicon
Favicon
RunAnywhere social image
Social Card

UI Components

Live previews rendered using RunAnywhere's actual button styles.

buttonPrimary
background #FF6900 textColor #FFFFFF borderRadius 9999px shadow none
buttonSecondary
background #FBFAF9 textColor #6F727B borderColor #E4E3E4 borderRadius 9999px shadow none

Brand Personality

Tone: modern Energy: high Audience: tech-savvy professionals

RunAnywhere Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is RunAnywhere's primary brand color?

RunAnywhere's primary brand color is #FF6900. It anchors the visual identity across their website, product UI, and marketing materials.

What font does RunAnywhere use?

RunAnywhere uses IBM Plex Sans for body text and Instrument Serif for headings. Fonts were detected on https://www.runanywhere.ai/ as part of their live design system.

Does RunAnywhere use a light or dark theme?

RunAnywhere's primary site uses a light color scheme, with a background of #FBFAF9.

Where can I find RunAnywhere's logo?

RunAnywhere's logo is available directly on their site (https://www.runanywhere.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.runanywhere.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by RunAnywhere.

Methodology

Brand data on this page was extracted from https://www.runanywhere.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by RunAnywhere.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FF6900",
    "secondary": "#404551",
    "accent": "#FF6900",
    "background": "#FBFAF9",
    "textPrimary": "#0C0E17",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif",
        "Georgia",
        "serif"
      ],
      "body": [
        "IBM Plex Sans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "IBM Plex Sans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF6900",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FBFAF9",
      "textColor": "#6F727B",
      "borderColor": "#E4E3E4",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.runanywhere.ai/logo-gradient.svg",
    "favicon": "https://www.runanywhere.ai/favicon.ico",
    "ogImage": "https://runanywhere.ai/og-image.png",
    "logoHref": "/",
    "logoAlt": "RunAnywhere Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'RunAnywhere'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #5 'Book a Demo' uses the vibrant brand color #FF6900, indicating a strong call-to-action, suitable for a primary button."
    },
    "secondary": {
      "index": 6,
      "text": "Login",
      "reasoning": "Button #1 'Login' has a different background color #FBFAF9 and serves a secondary action, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'RunAnywhere'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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