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Salvy Brand Identity

A complete profile of Salvy's visual system — colors, typography, components, and personality — extracted from https://www.salvy.com.br. Built for designers, agents, and AI tools.

Download JSON
Primary
#0000EE
Accent
#D94845
Body Font
Inter
Heading
Poppins

Color Palette

Brand palette extracted from https://www.salvy.com.br.

primary
#0000EE
rgb(0, 0, 238)
secondary
#FF605C
rgb(255, 96, 92)
accent
#D94845
rgb(217, 72, 69)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#6D6D6D
rgb(109, 109, 109)
link
#D94845
rgb(217, 72, 69)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Poppins
sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Salvy favicon
Favicon
Salvy social image
Social Card

UI Components

Live previews rendered using Salvy's actual button styles.

buttonPrimary
background #F4F4F4 textColor #0000EE borderRadius 27px shadow rgba(0, 0, 0, 0.15) 0px 4px 8px 0px, rgba(255, 255, 255, 0) 0px 2px 2px 0px inset, rgba(0, 0, 0, 0) 0px 4px 8px 0px
buttonSecondary
background #FFFFFF textColor #0A0A0A borderColor #FFFFFF borderRadius 999px shadow rgba(0, 0, 0, 0.3) 0px 1px 6px 0px

Brand Personality

Tone: modern Energy: medium Audience: business professionals

Salvy Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Salvy's primary brand color?

Salvy's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Salvy use?

Salvy uses #D94845 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Salvy use?

Salvy uses Inter for body text and Poppins for headings. Fonts were detected on https://www.salvy.com.br as part of their live design system.

Does Salvy use a light or dark theme?

Salvy's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://www.salvy.com.br using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Salvy.

Methodology

Brand data on this page was extracted from https://www.salvy.com.br on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Salvy.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#FF605C",
    "accent": "#D94845",
    "background": "#FFFFFF",
    "textPrimary": "#6D6D6D",
    "link": "#D94845"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F4F4F4",
      "textColor": "#0000EE",
      "borderRadius": "27px",
      "borderRadiusCorners": {
        "topLeft": "27px",
        "topRight": "27px",
        "bottomRight": "27px",
        "bottomLeft": "27px"
      },
      "shadow": "rgba(0, 0, 0, 0.15) 0px 4px 8px 0px, rgba(255, 255, 255, 0) 0px 2px 2px 0px inset, rgba(0, 0, 0, 0) 0px 4px 8px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderColor": "#FFFFFF",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "rgba(0, 0, 0, 0.3) 0px 1px 6px 0px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/OnpfbjLJxKG16ZSIbEKEhjxnKg.svg",
    "ogImage": "https://framerusercontent.com/assets/AMtGJ409FWYOojEAYYjzio8Cyos.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found. Candidate #0 is not in the header and Candidate #1 is too small and icon-like, not representing the brand effectively.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Comece agora",
      "reasoning": "Button #0 is selected as the primary CTA because it has a distinct text color (#0000EE) that stands out against its background (#F4F4F4), making it more visually prominent. The text 'Comece agora' is action-oriented, aligning with typical primary CTA language."
    },
    "secondary": {
      "index": 3,
      "text": "Ir para calculadora →",
      "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) and text color (#0A0A0A) compared to the primary button. The text 'Ir para calculadora →' suggests a secondary action, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found. Candidate #0 is not in the header and Candidate #1 is too small and icon-like, not representing the brand effectively.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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